Tommaso Borghesi

I'm 23. One year ago today, I made the scariest decision of my life: Throwing away 4 years of finance education to bet everything on online writing––with no experience and zero followers. Here's everything that's happened since (and my biggest learnings from this wild journey): Aug - Sep: • Joined @ThoughtleadrX as Creative Director • Learned how to go viral on X and LinkedIn • Worked with 10+ founders from different industries • Made my first $$ online Oct: • Joined PGA by @dickiebush and @Nicolascole77 • Learned how to position myself as a premium writer and land my own clients • Got promoted to Senior Creative Director at Thoughtleadr • Managed junior writers and led brand strategy for clients Nov - Dec: • Spent a month in Tulum with @thomasvlasseman • Posted for the first time on X and LinkedIn • Decided to leave Thoughtleadr and go solo Jan - Mar: • Signed my first client • Started posting consistently • Spent 2 weeks in Miami with Thomas, @nilsliedlich, @CopyWriteConnor, @_Tristanworkman, and Kirkland Tucker • Realized how important it is to surround myself with people who are a few steps ahead Apr - Jun: • Signed my second and third clients • Spent 8 days working with my best friends in Toronto • Met a prospect I'd pitched a month earlier IRL • Flew over to London for 3 days to visit a good friend from university Jul - Aug: • Hit 1K followers on X and LinkedIn • Signed my fourth client • Spent 20 days working from the beach in Sardinia • Hit my best month as a writer in July and on track to beat it in August Some of my biggest learnings from these crazy 12 months: – Take action – Ignore shiny objects – Obsession beats talent – You won’t lose if you don’t quit – Focus on what moves the needle – Extraordinary outcomes require extraordinary actions Couldn’t be more pumped for what’s next. Will keep sharing more of what I'm building and my takeaways along the way. LFG.

me: *OPENS LINKEDIN* 1st post: AI slop 2nd post: "I am thrilled to announce that" 3rd post: AI slop me: *CLOSES LINKEDIN* who else?

The longer I work in marketing, the more I learn: Everyone just wants to go viral.

@Aidanb2b mag pls sir

in the past 60 days, my agency has grown 33% from just LinkedIn. ​ i only made 1 change to my content strategy: ​ for more context - ​ - i'm up well over 600% on my LinkedIn impressions - 7 inbound leads have booked calls (vs 1 the month before) - i've been charging 2x what i was (more authority now) - i've had 4 people reach out for coaching. ​ the 1 change i made: ​ lead magnets. ​ not just some slop though. ​ WORLD CLASS lead magnets + a backend system that makes them my most potent & profitable lead gen channel. ​ standalone thought leadership is completely out now. ​ this is the ONE form of organic content on LinkedIn that is predictably and consistently pulling in 10k-100k impressions per post... AND driving inbound/outbound leads. ​ now i want to share the secrets on how to execute these properly. ​ so i put together a resource with: ​ 1. A 9-chapter notion doc explaining how I’ve generated 10,000,000+ impressions & 7-figures in pipeline w/ lead mags 2. A 15 min Loom video of me explaining the entire strategy 3. A document with 9 viral lead magnet ideas (that I used & are already vetted) 4. An entire swipe file of lead magnets for every kind of B2B agency 5. 5 claude prompts I use to 10x the speed of production (while maintaining quality) ​ i'm giving it away free for the next 48 hours. ​ comment: "MAG" ​ and i'll personally DM it to you. ​ (must be following)

posting used to be "cringe" now everyone wants to have a personal brand

@Thomashornall true that

@tommyborghesi big psychological and physical win early carries the day ftw

switching from evening to morning gym sessions has been the single most effective upgrade to my productivity and i’m not even sure why

@MCovBrown fire. congrats on hitting the rev goal bro

I was *very* close to a monthly revenue goal. So I made an offer to my 8k-person email list this morning and capped it at 5 people. It sold out and I hit the goal. Email lists are OP.

last 14 days for two X clients 😮‍💨

This guy made $40,000,000 in his 20s. He started as a day trader. Then friends & family kept asking him to teach them. So he took it online. And that turned into an 8 figure coaching business. Today, @timothyluong runs 2 education companies: Stock Navigators (trading education) Three Levels (business scaling for founders). His YouTube content is great. But it's clear that LinkedIn hasn't been a priority. Here are 4 upgrades I'd make to level up his LinkedIn game (& help him grow his audience faster): 1/ Profile optimization • Banner: "Scale with leverage" is vague. I'd make the value prop more tangible and specific. • Bio: Says nothing about who Tim is or why you should follow him. I'd rewrite it around his story, his results, and who he helps. • About: The first line doesn't stop the scroll. I'd lead in with Tim's achievements to get more people past the "more" break. • Featured: I'd swap the newsletter link with a lead magnet for higher perceived value and better conversions. 2/ Hooks Most of Tim's hooks read like plain advice anyone could write. There's no credibility, stories, or anything unique to him. I'd frame these through Tim's lived experience: • (Old): "Trying to scale paid ads? Here's the metric that matters more than ROAS." • (New): "I told a client to stop tracking ROAS. Their cost per qualified call dropped from $600 to $190 in 6 weeks. Here's what he focused on instead:" Everyone can write the first hook, only Tim can write the second. 3/ Viral giveaways Love em of hate em, they're the biggest arbitrage on LinkedIn right now. How they work: • You create something valuable • Give it away for free • Ask for an email in return Tim has never posted these. But they'd help him drive more email subs AND grow his audience faster at the same time. Example: Tim's latest YouTube video breaks down Hormozi's $100M Closing playbook. I'd write a post about it, turn it into a Notion doc, and give it away. He should run at least one of these every two weeks. 4/ Media Posts with media perform better... no doubt. They help stop the scroll, get more reach, and give a varied taste to the feed (so readers don't get bored). But most of Tim's posts are text-only. I'd mix in more: • Carousels • Personal pics • Tweet screenshots (real or created) • 60-90 sec clips from his YouTube videos At least 80% of posts should have some form of media. - And that's the breakdown! Hope it helped. PS - As I did my research, I noticed even more missed opportunities in Tim's LinkedIn strategy. But it was too much for a LinkedIn post. So if you want the full thing, just comment "Tim" and I'll send it over. PPS - If you're a founder or CEO and need help with your LinkedIn, send me a DM.

@CMinvests_ name of the spot? 👀👀

Sat in a cafe working today Got talking to an older Irish guy since I heard his accent when he was on a call Turns out he runs a pretty big tech investment company and is a multi-millionaire Got his contact details so he can ask me any questions he has about moving to Cyprus It’s crazy the connections you can make when you just start conversations with people

@CMinvests_ fire. just moved to paphos a couple months ago too. happy to meet up sometime man

Moved to Cyprus Reduced my cost of living by half Reduced my tax bill by more than half Now I'm living an arguably higher quality of life while being able to put more money into prop firms and investments Location arbitrage >>>

@Thomashornall Thank you for inviting us mate!

Hosted a small digital founders retreat in my snowy Norwegian mountain town. We rented a cabin, worked together and shot the sh-t around writing online, building digital reputations for our clients, and how we're using AI in our operations. All alongside: • Sauna and ice-bathing • A few wines and dinners • Walks in the head-clearing cold air The main value for me was getting folk together who usually work solo. One aspect of working alone is that you can go hours without hearing yourself speak, and it can be an energy-sapping grind doing everything solo. This human touch will trade at a premium going forward with AI. Looking at hosting again perhaps around January time for a Winter Arc Q1 lock-in. This was a ghostwriting-heavy group - but it'd be cool to get other solo founders or agency owners from different sectors too. If you're keen for that retreat- send me a DM if you have any Qs! __ Grateful to @melanybrita @tommyborghesi and @RomanPikalenko for making the trip out.

@Louis_BCC spot on. still need a (competent) human in the loop

Indeed, the unpredictability around the unreliability is the challenging aspect, but I think many have unreasonably high expectations to these agents. As of right now you need to act as a manager, so check in & review the agents work the same way you'd review your junior team member(s). For people who have never had that task or responsibility this may be annoying, but it uncovers what is truly challenging in business. Transfer of knowledge and expertise to achieve predictable output at a consistent level of quality, ideally improving over time. Configuring an agent and walking away to play ball will surely be possible in near future, perhaps is for very specific / low complex use cases. I think already now in this current stage agents unlock new productivity in areas where you've previously had bottlenecks (mainly when you yourself were the bottleneck).

@LoganTGott claude

Claude DESTROYS ChatGPT for leads gen on LinkedIn. I put together the Claude LinkedIn Prompt Vault (below) Claude is by FAR the best at building funnels and copy. I use my info combined with my prompts to build out entire lead magnet funnels, write posts, optimize my profile and more. My prompts are INSANE and replace entire content teams. I compiled ALL my Claude prompts into one vault: • Custom Notion System Prompt • The Premium LinkedIn Profile Prompt • Reddit ICP Problem Research Prompt • The LinkedIn Content System Prompt • Sales Calls Into Problem Aware Content Prompt • Long Form → Short Form Repurposing Prompt • Carousel / Infographic Creation Prompt • LinkedIn Outbound Acquisition System Prompt • Lead Magnet Post Generator Prompt • Lead Magnet Funnel Build Out Prompt Want access to this vault? → Comment "Claude" → Follow me and I'll DM the vault!

@WifiMoneyPlant Not sure if it’s bait but getting 2k customers to pay you 39/mo is ridiculously difficult… such a bad take

2000 customers @ $39/month is almost $1M/year. - You don't need to dominate the market. - You don't need to disrupt anything. - You don't need to conquer the competition. You can add 1 new customer/day & before you know it, you'll have a $1M/yr machine. Wouldn't that be enough?

I believe a writer's main job is removing, not creating. Most my clients have tons of different ideas and things they want to talk about. I get paid to identify what's worth posting and what isn't.

"Why hire a writer if I can just use AI??" Because everyone can... that's the exactly the point. I could tell you to go write 20 posts with ChatGPT or Claude right now. It would take you 5 minutes. But try posting any of them and see how well they perform. My guess is they wouldn't do very well.. The problem is you don't know what good looks like. And AI doesn't either. Good writers do because they have built enough pattern recognition. They spend time on the platforms to know which hooks would perform better, what structure would keep the readers engaged longer, or what CTA might have a better chance at converting. In a world where every single human that can walk and chew gum at the same time can create content, it's becoming more and more difficult to break through the noise. The bar for "high quality content" keeps going up. If anything, AI has made good writers MORE valuable than before. Not less.

Few things annoy me like spending 60min on a piece of content for a client only to find a small typo once it's already out Can't even imagine what it must feel like for bestselling authors when their book is already in thousands of bookstores around the world At least I can edit after posting