Trell West
22.2K posts


Found some shirt designs I did at Hollister ~2011. Working there was...... really hard, to say the least.
Lots of times where you find out at 4pm that you have to redesign an entire 5 SKU package to show the CEO at 9am the next morning, etc.
But I'm EXTREMELY proud of the work we all did. The brand was on top of the world back then, and it was legit the highest quality product anyone has ever made, at any price point.
An $80 Abercrombie hoodie from back then is a way, way higher quality product than a $1k Balenciaga hoodie now - no joke.
Very, VERY hard place to work.
But I'm glad I did it.
To this day it's by FAR the most talented design team I've ever seen, and it permanently raised my standards for what "good" looks like.




English

Zuck found a way to rob every meta ads user and make them think it's normal…
April 1st they remove credit card payments on ad accounts
(No more points. No more cashback. No more free flights)
They save $400M+ and you eat the loss
IF I didn't find a loophole that gets you MORE points than before
One of these methods involves a $100 LLC. Another one involves cycling through credit cards in a way banks don't expect. The last one will probably get me in trouble for posting but I really do not care…
So meta is forcing bigger ad accounts onto monthly invoicing. You get one invoice per month, you pay by bank transfer. No more swiping your card. Credit card rewards vanish overnight
Most media buyers are panicking and posting about how much money they're losing. I've seen $18K, $90K, even $180K/year in lost rewards depending on spend. Agencies restructuring their entire billing setups…
Meanwhile I'm sitting here making more than I ever did before the change. Because the workarounds for this are actually disgusting if you understand how credit card rewards work at a deeper level
First play is one I probably shouldn't be sharing publicly…
Meta hasn't published the exact spend threshold for mandatory invoicing. Some accounts got the notice, some didn't. If your account didn't get forced, you can still pay by credit card directly. No middleman. No fees. Full rewards
So what some people are doing is splitting their ad spend across multiple business portfolios to keep each account under whatever the cutoff is…
Wyoming LLC costs $100 to form online. Takes 1-3 business days. EIN from the IRS is free and same-day. Business checking takes 20 minutes at any bank
Each LLC gets its own meta business portfolio with its own ad accounts and its own billing. You split your total spend across 3-5 entities. Every single account keeps direct credit card billing. No Plastiq. No Melio. No fees. Full points on every dollar, exactly like before
$500 total to set up 5 LLCs versus losing
$50K-$100K/year in rewards
Now I need to be real about the risks on this one because meta's detection is more sophisticated than most people think…
Meta tracks connections between accounts through multiple vectors. If two business portfolios share the same credit card (even a card ending in the same 4 digits), meta permanently links them. One restriction cascades through every connected account, page, and pixel. So every LLC needs its own dedicated card. Never share payment methods across portfolios
IP addresses are another flag. If you're logging into 5 separate business portfolios from the same wifi, that's a pattern meta can and does detect. VPN or separate network connections for each one if you're serious about this
And the biggest trap: shared pixels. I know some people think you can run one pixel across all your portfolios to keep conversion data unified. This is exactly how you get flagged. If the same meta pixel shows up on multiple unrelated websites tied to different ad accounts, meta treats it as coordinated activity. Each portfolio needs its own pixel, its own domain verification, its own completely separate identity
The people doing this successfully treat every LLC like a completely independent business. Separate cards, separate logins, separate tracking. The ones who get lazy and start cross-contaminating assets are the ones who wake up to every account disabled on the same morning
Will meta crack down harder eventually? Probably. But right now the people who set this up correctly have runway. It's not bulletproof forever but it works today for those who aren't sloppy about execution
Second play is the safest one and it's stupid how much money it prints with zero risk…
Most premium business credit cards require $8K-$20K in spending within 3 months to earn the signup bonus. If you're running serious ad spend, you hit those numbers in weeks
Ink Business Preferred: spend $8K in 3 months, earn 100,000 chase points. Worth around $1,250-$2,000 in travel depending on how you redeem. Plastiq fee to route your meta invoice through the card: $239. Profit per card: over $1,000
Sapphire Reserve for Business: spend $20K in 3 months, 150,000 points worth $2,250-$3,000. Plastiq fee: $598. Profit: $1,650-$2,400
Capital One Venture X Business: spend $10K in 6 months, 150,000 miles worth ~$2,250. Fee: ~$299. Profit: ~$1,950
You open one new business card every 2-3 months. Route your meta invoice through Plastiq with the new card until you hit minimum spend. Rotate. Repeat. Cycle 4-6 cards per year and you're pulling $4,000-$15,000+ in signup bonuses annually. All from paying the same invoices you were gonna pay anyway
The 2.99% Plastiq fee is a deductible business expense so after taxes you're really paying ~2%. And credit card signup bonuses are considered rebates by the IRS, not income. Tax free money
"Won't this destroy my credit score?"
Depends on the issuer and you need to know the differences…
Chase business cards won't show up on your personal credit report unless you go 60+ days late on a payment. Normal usage stays invisible to your personal score
Amex business cards work the same way for most products. They don't report regular activity to personal bureaus
Capital One is the exception. Their Spark business cards report everything (good and bad) to both business AND personal credit bureaus. Keep that in mind before cycling Capital One cards specifically
So if you're strategic about which issuers you cycle through and you pay on time, your personal score stays clean. The people in the churning world have been doing this for years with 800+ credit scores
Chase does have the 5/24 rule where they won't approve you if you've opened 5+ personal cards in 24 months. But business cards from amex, barclays, and most other issuers aren't subject to that restriction. The game is wide open if you know the issuer-specific rules
Last play requires some capital but the returns are disgusting…
Bank of America has a program called Platinum Honors. You qualify by parking $100K in combined balances across BofA and Merrill Edge (their brokerage). That money can be in index funds, doesn't need to be cash. Most people just transfer an existing IRA over. Your money stays invested, it just lives at Merrill now
Once you're Platinum Honors, every BofA credit card gets a 75% rewards boost
Their Business Advantage Cash Rewa
rds card earns 3% on a chosen spending category. With the 75% boost that becomes 5.25% back. Users in the points community have reported that Plastiq payments code as "online shopping" on BofA statements. Set online shopping as your 3% category and you could be earning 5.25% cash back on every dollar through Plastiq
Important caveat on this one though: MCC coding varies by transaction and nobody can guarantee Plastiq will always code as online shopping on your account. Run a small test payment first and check your statement before routing serious money through it. Some people have seen it code differently depending on timing and card type
5.25% earned minus 2.99% fee = 2.26% net profit per dollar IF the coding hits right. On $50K/month in meta invoices that's $1,130/month. $13,560/year. Just from picking the right card
Now BofA is restructuring their rewards program in may 2026 and the 75% boost is getting cut to 50%. But the timeline is better than most people think. Existing Platinum Honors members keep the current 75% credit card bonus until their first enrollment anniversary after november 2026. So if you're already enrolled or you set this up in the next few weeks, you could have the full 5.25% rate well into 2027
That's a much longer runway than the "8 weeks left" panic some people are spreading. But the window to get IN is closing. New members after the changeover get the nerfed 50% version from day one. If you're going to do it, get enrolled before may
Most of you reading this will screenshot it, bookmark it, and never actually set any of this up. That's fine. More margin for the people who do
Meta did this to stop paying visa and mastercard 1.5-3.5% on every transaction. On billions in annual ad revenue that's hundreds of millions they were just handing away. They stopped paying and told you it's a "better billing experience"
The monthly invoicing does give you net 30 payment terms which means 30-45 extra days of float on your ad budget before a dollar leaves your account. More cash sitting in your biz. That part is real and actually useful even without the other plays
But the rewards aren't dead. The easy version is dead. The version that pays more always required effort and most people were too comfortable to look for it
I've got more methods I haven't shared here because some of them are not safe to post publicly
If you need money to scale your ads, I can get you up to $250,000 in 0% APR business credit lines. Link in bio
Do with this information what you will
Brez@brezscales
damn so no more stacking credit card points from fb☹️
English

What's the best way to vibe-code a website right now for someone completely non-technical?
I want a simple site with a few pages, with a modern, clean, but polished UI and nice interactive effects
Should I just use Claude Code for this, or is it worth using a more specialized tool like Bolt or Lovable?
English

@The_Acumen The worst is peacock! After signing up you don’t get peacock originals!
You have to pay for premium + to get peacocks own original content! And you still have ads!
Madness
English

I launched rentahuman.ai last night and already 130+ people have signed up including an OF model (lmao) and the CEO of an AI startup.
If your AI agent wants to rent a person to do an IRL task for them its as simple as one MCP call.
English

Finally, my new @framer template is online.
Get it for FREE now!
💛 Like this post
💬 Comment "Framer" & Repost
🤝 Follow Me (so I can DM it to you)
English

I've been dead silent about this until now:
67 days ago @alexgoughcooper asked me if I could launch his company.
We went to WAR:
-15 rounds of script revisions.
- 2 FULL scraps to the video
- 362 comments to our video editors
The result?
Sales calendar packed.
100+ self serve sign ups.
VC's coming inbound begging to invest.
We have a framework we've rinsed and repeated across 15 launches.
Each of which have done MILLIONS of views and have driven Millions in pipeline.
I built a 27-page document explaining the entire framework.
Companies pay me $150,000 for this.
Retweet + comment "Launch" and I'll send it to you.
Alex Cooper@alexgoughcooper
Introducing Parker: The world's first AI Creative Director. 100+ brands like Grüns, Lume and Legends use us already. RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.
English

omg... Claude Code in the browser?
Imagine if Replit/Lovable used Claude Code as their default model to build Web Apps and Mobile Apps..
That's what @v_computer just released.
And first month is FREE for 12 more hours.
Reply below i'll DM details.
English

@thedowd @kevinyun @danifesto Declaring "I win the argument" by redefining what standalone means * to you* to exclude any phone involvement at all does feel like moving the goalposts a bit.
English

@kevinyun @danifesto If they ship the device with processing on a phone, that already contradicts their stated description of the device. In that case, I win.


English

Pickle CEO @danifesto has accepted my bet!
I am excitedly standing by my bet, and I will go to every length to extract my payout if I win.
Their rebuttal is entirely inconsistent with their website’s description of the device.
It also confirms their support for features like 6DoF, which I called out.
The primary argument is that they are able to achieve the feature set and form factor they showed off by offloading most processing to the user’s mobile phone.
A direct quote from Daniel’s rebuttal:
“Fact: We do not run full SLAM (mapping / global optimization / long-term relocalization) on the glasses. The phone handles the back-end the glasses provide sparse tracking measurements.”
He goes on to further explain how this off-glasses processing is the essential part of their revolutionary Pickle 1.
1. This is completely inconsistent with an FAQ listed on Pickle 1’s checkout page.
In the attached image (and on the current website unless they change it), anyone can clearly see that under FAQs it says:
“Do I need a smartphone to use Pickle 1?
**Pickle 1 is a standalone device** but pairs with the Pickle OS app on iOS and Android for initial setup, data management, and granular privacy controls.”
This is completely inconsistent with the bulk of Daniel’s rebuttal.
As far as I’m concerned, this is irrefutable evidence that their team has at the least not determined how their product will work.
Pickle 1 didn’t exist when they started accepting preorders and it doesn’t exist today.
2. Even if this was their approach to Pickle 1 the entire time - which it verifiably was not - it is still likely impossible.
First of all, almost the entire approach he describes is impossible to ship for iOS users.
Apple is extremely restrictive with background processes for third parties - even Meta has publicly complained about this relating to their own AR glasses ambitions.
iOS aggressively kills background processes, throttles resource allocation, limits apps’ ability to control Bluetooth connection parameters needed for high bandwidth tracking data processing, etc.
This is at odds with his quip about Pickle 1 users being able to use ‘the phone they already have’ as the processing unit for Pickle 1.
For Android devices, they’d be dealing with high variability in the capabilities across the many different Android phone models.
But even with highly capable Android phones that have greater flexibility for background apps, the necessary Bluetooth capabilities, and connection configuration, Pickle would still run into massive latency problems because of the magnitude of capabilities they’re expecting to run and the constraints of streaming from these mobile devices.
There is the reason why XREAL, Viture, etc. all rely on a wired connection to devices - even for their far less capable AR glasses.
Phones have different Bluetooth capabilities, different battery throttling techniques, thermal thresholds, etc.
Daniel’s new strategy runs into Bluetooth’s protocol limitations, phone battery throttling at the OEM level, thermal throttling, variable phone capabilities, etc. that all add latency.
Pickle’s website? “Absolutely no latency”
Then, there’s the power draw both of these things take from both the glasses and the phones.
In short: phones have batteries. The SLAM tracking, persistent data streaming, frame analysis, and other processing that Daniel now says will run on a user’s phone is intensive and would drain battery quickly, which would trigger unpredictable OEM-set throttling.
And the glasses would have to also be constantly streaming data to the phone - also battery intensive.
I’ll loop more experts in soon to further investigate his claimed 50ms latency (which is actually way too much for a device like this if the number is real) and others in more detail.
Daniel’s rebuttal contradicts the words on his website. But even if this is how they were doing it, it still wouldn’t work.

English

@heyitsalexP No, it is fulfilled from China though but we keep stock. Everything on autopilot with the factory for ordering etc
English

I have a brand doing between $4-5k a day that I literally haven’t touched since March 2025
Not a single ad uploaded, not a single email sent, not a single post on socials etc
I genuinely believe this brand will continue to do this indefinitely just with the current creatives running on Meta
This brand was at much larger scale before but priorities with other brands took my focus and attention away from it
But I believe there is a point you can get to like this with most brands where you have enough diverse creative in the account and you can effectively just never touch it again an do somewhat decent rev and profit with zero work
Literally passive income
I might go full retard and just make this an actual strategy
Image having 10-15 of these just spitting out profit everyday and you doing literally nothing
English
Trell West retweetledi

@darianevezhyna @Shopify I want to see this with models and clothing 👀
English

The interactive product page is now fully live on @Shopify .
Tested the integration of interactive animation directly within the online store. You can configure the product, and all data stays in sync through to checkout.
🎄 Test it: interactive-design-2.myshopify.com/products/table…
English
Trell West retweetledi
Trell West retweetledi









