victory
25 posts
victory
@victoryCaleb022
Product Designer for Tech Startup Founders at PrimeTime - Designing Saas products users love and pay to keep using.
Katılım Mayıs 2025
27 Takip Edilen1 Takipçiler
I can predict when a Meta ad account is about to plateau.
It almost always starts with this ONE rule:
"If it hits our ROAS target, scale it. If not, cut it."
That sounds disciplined.
But what it actually does is slow growth.
- Top-of-funnel gets cut because it misses the same ROAS threshold you use everywhere else.
- Fewer new people enter your funnel.
- Audience replenishment slows.
- Meta starts cycling delivery through the same pool of users who’ve already seen your ads.
Then:
- Frequency climbs.
- Performance looks stable for a while… until it doesn’t.
The problem is NOT your ROAS target.
It’s using one efficiency benchmark for every stage of the funnel.
An ad driving 80–100% new visitors to your site is doing a completely different job than one where 60%+ of clicks are returning visitors.
- One is creating demand.
- One is harvesting it.
They should not be measured the same way.
When they are, growth stalls.
This is the system we’ve used across accounts spending $50K–$500K+ per month on Meta to scale without starving the funnel or compressing margin.
I packaged our 4-Stage ROAS System into one free guide.
Inside:
1. A 90-second break-even ROAS calculator using your real P&L numbers
2. Funnel-stage thresholds built on new visit percentage
3. The "first time impression ratio" hack (reach divided by impressions) to track this for free in Meta
4. A creative diversity system to break Meta's habit of retargeting the same people
5. A weighted-average model that ties every stage back to profitable growth
6. Fill-in worksheets, worked examples, and a weekly scaling checklist
This is the exact process behind accounts we manage at meaningful scale.
If you want me to send it to you:
Comment “ROAS”
Send a connection request if we’re not connected yet.
And I’ll DM it over.
PS
Section 3 covers why statics are naturally bottom of funnel regardless of your angle.
Meta just locks onto the same audience.
If your creative mix is mostly statics, that's likely why your top-of-funnel spend keeps underperforming.
Activate to view larger image,
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Most SEO agencies will never tell you this:
You can take a website to 100K visits/month in under a year.
Without backlinks, a massive team nor ads.
Just some YOLO SEO.
Do these 7 moves and you'll be playing in easy mode, I swear.
1. Topical map first: know what you're allowed to rank for before even getting started.
2. Rewrite the existing pages before writing new ones, and make sure you comply with your topical map.
3. 90-day editorial calendar, low-hanging fruit only in the beginning. We'll scale that later.
4. 100-200 pSEO pages on a real strategy (not spam). Preferably, you have proprietary data.
5. 3-5 free tools where the market has gaps. You know the ones "Free AI generators" of all types
6. 20-50 commercial pages that match buyer intent. Landings, commercial pages, etc.
7. Weekly optimization on content + internal links. Don't stop optimizign until you see that needle moving. Ok?
Want the full play?
Comment "YOLO SEO" + like this post, and I'll DM the link to the full playbook.
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We've relaunched @Primetime Studios.
Most businesses build a website + social media, but see zero customers. They try ads → lose money → give up.
The problem? They're using disconnected tools.
We build the complete customer acquisition system - branding, website & SEO.
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Just removed many unethical products listed by creators in PokeShani , Which made the number to go from 44 to 28 :)
SHANI@PokeShani
Day 186 of pokeshani.site launched Updates: Total Creators Signed up : 133(1 new) Total Products listed by Creators: 28 Total Sales made by Creators: 16 Total Revenue made by Creators : $590.00 Domain upgraded : pokeshani.com
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@ammanspeaks Hi there, Amman.
Trust you are doing great, I heard that you were searching for a UI/UX designer that is passionate about design, I am ready to take on this UI/UX job and would like to hear back from you.
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@dan_kabakov Hi there Dan.
I saw your post as regarding you needing a Professional video Editor for Google Ads masterclass, on IndieHackers, and I would ove to apply for the role, I do not mind if it would be nice to share my portfolio with you, Dan on this?
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5 years ago: fluorescent lights, cubicle, micromanaging boss.
Today: coffee, laptop, $100K+ in Google Ads — from anywhere.
Location freedom isn’t luck.
It’s a skill you can learn.
I teach it here: onlinelabs.io
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Most people doing faceless YouTube have no clue how the algorithm works...
They just upload & hope 😅
Let's change that...
Comment "ALGO" and I'll send you a doc that breaks it all down!
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@ValentinMabiala @zg_dev I’m a product designer—mostly designed websites, but I’m transitioning into mobile & web app design. I’d love to help design the UI for free to gain hands-on experience working on a real-world project. DM me if you’re open to it!
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@ValentinMabiala @zg_dev That’s a really cool idea—mobile payments like this could help a lot of African businesses. I’m not a developer so I can’t help with the technical side, but I love the mission you’re working on.
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