Will Sartorius

Spot a one-stop agency offering SEO, TikTok, Google, Facebook Ads, and organic socials? Sprint the other way Why settle for okay when you can work with specialists who excel in their niche? Choose specialists

@harrydelmege_ You have to go through the psychosis state to find out what is ROI + … trust me … been there

Seeing a weird thing with AI rn where people are doing random stuff to feel productive Add a lil dashboard here and there Instead of actually just doing the work??? Like ‘oh I’ve made this thing that makes me more productive but I’m behind on deadlines’ The rot has begun

@0xROAS Lawsuit

omni flash + gpt image 2 ads are PRINTING like crazy right now. i found a stupidly simple way to reverse engineer viral ads and pump out winners in minutes. i just made a step-by-step guide that breaks down the entire workflow. rt + reply 'workflow' and I’ll send it over (must be following so i can dm)

@zachmstuck @Jaredorkin Creative strategists too?

Imagine being able to go to your offshore recruiter and request cracked media buyers for meta and google...and hire both roles in less than one week. This is what you get when you work with @Jaredorkin at Activate Talent. *Not a paid promotion, just stoked with their offering.

Brian is a one-of-a-kind VC: the type of guy who doesn't pretend to know everything and actually listens. He has grassroots experience scaling businesses and wasn't incubated in the VC world He tends to be the smartest guy in the room, but you'd never know it Etched is in great hands

No one better in the game

I am hiring a head of growth at the agency. You will be my right hand man. I need an absolute killer, a dawg. Someone who wants to bust their ass and he rewarded for it. You’re going to be grilled if you apply for this so you better know your shit. All around Ecom, paid media, be able to speak to finances, retention, all of it. 200-240k Must be USA based X do me a solid and repost or share and help me find a killer.

@HireFireTeam Hahahaha dude so relatable

Creative agencies in 2024: ✅ Slack ✅ Notion ✅ Chat GPT ✅ Adobe Suite Creative agencies in 2026 (at least ours) ✅ Slack ✅ N̶o̶t̶i̶o̶n̶ Fibery ✅ ̶C̶h̶a̶t̶ ̶G̶P̶T̶ Claude ✅ Adobe Suite ✅ Supabase ✅ N8N ✅ Pinecone ✅ Higgsfield ✅ Eleven Labs ✅ Krea ✅ Motion ✅ Adnova ✅ Recharm ✅ Netlify ✅ Hermes ✅ Cohere ✅ fal ✅ Granola ✅ GitHub ✅ and somehow... a mac mini.

Wanna talk Yappers, AI and making better ads? Join us. x.com/i/broadcasts/1…

People keep saying "this style is ripping" or "that format works well" All of this masks what makes an ad work: good storytelling The format is just the medium of telling that story A shitty script is still a shitty script, no matter the format

Do you love the knowledge @will_sartorius drops? Then you need to listen to this episode: foxwelldigital.com/ai-dtc-wtf/wil…

@herrmanndigital Meta API >>> (but it still sucks lol)

So does this mean the MCP is about to get blocked?

@alexgoughcooper @baldykav @daniellgoldstei Any face rendered with AI is problematic. It has nothing to do with likeness

@baldykav @daniellgoldstei Yep as long as it's not using someone's likeness. Then you can get in trouble

We used to pay creators for hooks that went viral to use them in ads. Now we just recreate them in Seedance. Here's our process: > Find a winning ad or organic post with a hook you want to recreate > Download the video, throw it into Gemini to deconstruct the video (let me know if you want the custom GEM I made to get the best outputs) > Feed the breakdown to claude and ask it to create a detailed JSON prompt with changes to the character to create a start image using nano banana pro/GPT image 2 > Run your JSON prompt with a reference screenshot from the original ad/content hook in Higgsfield > Take your start image and animate it in Seedance 2.0/Kling 3.0 Rinse and repeat for any winning hooks from ads or organic videos.

who knew takeoff would be fun

@levie If you could only access the model in Claude Code, and not just Claude Chat

If you thought AI progress was slowing down, well here's the immediate answer to that. Huge jump in capability across the board. This is going to deliver major improvement in agents across almost all knowledge work categories.

@thedanielokon Extremely high risk is a bit of an overstatement. Yes this is the beginning, but the bill is opaque at best, and products renderings with AI and any other obviously AI content is still fine. This is largely going after AI “UGC” to protect likeness

If your creative agency is making a bunch of AI content, you are at an extremely high risk. Real content will win.

@codyplof Net net do you see an ROI vs just using Claude Code?

I've had a Hermes agent for a week and a half. Here are some of my initial thoughts: - Overall I really like it. Took some time to set up but feels well worth it and works nicely with claude and codex. - I have it running on a mac mini I originally bought just for remote control access but set it up during a rainy MDW just for fun. - I started on anthropic api but it got expensive so I moved to codex $200 plan and loving it. Also been using codex for a few backend prjects and am impressed but claude is still daily driver. - Mostly using is as my COS/ Assistant. Helps to clear emails, brie for the day, etc. But also trying to push the needle of what it can do. - I got it in slack and actually prefer it there during the workday since it's open. I have a channel with just me; plus starting to give it access to individual channels and having it help there. - My main confusion before using it was how it's different or uniquely differant than claude. Most of what people have shown me they built in their Openclaw was just stuff you can do in claude. - I still feel like that and technically everything I'm doing in Hermes CAN be done in claude. But here's where I notice the biggest differences: Hermes memory/context makes it much easier to chat with and ask to do things on the go. It creates it's own skills, and most noticably is how easy it is to ask it for cron jobs. It just feels more nimble and agentic, whereas claude feels more "powerful" imo. - I gave it access to pretty much everything; google workspace, slack, desktop, full github access, and datawarehouse via @polar_analytics . - I bought a second mac mini and will have my team set up a Hermes agent for our team to use shared in slack; heavly inspired by Shopify's River. We'll use essentually the same setup of codex pro on a mac mini with full repo and workspace access. It will be our shared COS that has full knowledge and context of the org. A big key here is getting all necessary context like data, consumer insights, product info, etc into one place which the team has been working on. - We'll push the boundaries of what manual work we can automate with this agent. Mostly thinking ops, cx, reporting, etc. I'm excited to see what we can do. - Once we think there's enough of a need, we'll expand further and set up more vertical specific agents when the time comes. - I'm using Obsidian and Karpahty's LLM wiki. Don't have Gbrain set up. Also no HQ yet, sorry Jacob. Curious how this compares to what others have done and get any feedback.

The number of Claude Code sessions you have running in the background correlates to its ROI and your productivity, right?

@thedanielokon 👀

Super proud of the work my team has done and doing incredible work with the creative strategy that I call the 'phased approach' Since we implemented, net new reach is climbing for this brand + we are at an all time high in new audience reached (80%) - gold standard is above 35% 😎 Also the brand had their best month EVER in May. Let's gooooo

@justsibaja Not if you have it spend 800k tokens and 4 hours?

Claude is actually getting so ass at making copy.

run more ads?