winninghunter

Most brands would keep testing new angles Eqqualberry kept pushing the same $25.99 NAD cream The ad moved from #104 to #23 Store traffic reached 154.6K monthly visits Estimated monthly revenue: $410K to $820K Scale often looks repetitive from the outside.

Ancestral Cosmetics grew from roughly 65K to 134.7K monthly visits in six months Est. $608K to $1.2M in monthly revenue Its tallow balm ad has survived 231 days and climbed back to #4 inside the brand That is not a test It is a durable winner.

Wuffes ad is simple but smart Symptoms before product Owner emotion before ingredients Familiar moments before claims Hope before CTA 1.5M visits/mo $6.7M to $12M/mo 2.2K active ads This is not a supplement ad It is a pet owner mirror.

Housewor is a classic broad catalog play 140.8K visits/mo $783K to $1.4M/mo 1,763 products 99 active ads Traffic up 190% in 3 months US and Canada drive most traffic The niche is simple tools hardware gadgets problem-solving products Big catalog Many angles Fast traffic growth

The Labubu lesson: Cute can scale when it becomes social Quackey shows the same signal in ecom 474 active ads 72K visits/mo $271K to $480K est. monthly revenue Traffic up 96% in 1 month $19.99 price point.

123 active ads on this page, up 117% in 14 days, for a $200+ handmade tote with no discount code in sight the page sells on maker, material, and real reviews no markdown needed to scale a full price product.

We track +5 million stores The Store Explorer lets you filter all of them by Revenue range traffic niche country Shopify theme installed apps Unlimited store insights with no credit cap You are not just finding one store BUT you are mapping an entire category in one session.

@Fortuze @inzino This is why tracking winning angles matters as much as tracking winning products The positioning is often what actually scales

leefar did $790k last month off a $15 açaí drink mix all on TT shop - it's a weight loss supplement and not one top video says weight loss. It’s overused and the customers guard never goes up from hearing it. - they sell it as a treat, not a supplement. leads with taste, so every objection a powder usually has just disappears. - it's ~93% creator driven. top video did $90k on 14.5m views. they're not running ads, they're letting moms talk to moms.

@alecsandrull Funny enough every play on this list starts with good market research

9 ecom plays that feel like cheating but are completely legal and the operators running them won’t share because it's too good to be true. 1. Google Shopping in Dutch, Swedish, Czech, Polish - $0.12-$0.30 per click vs $1.80+ in English for the same product. 3 advertisers vs 400. AI translates the page in 60 seconds 2. Listing TikTok Shop trending products on Amazon before they go viral - catch the search spillover from demand you didn’t create. $20-40K/month with zero Amazon PPC 3. Seeding 500 free samples to TikTok Shop affiliates - $2K in product gets you 50 creators making content with zero briefs. Take winning angles and run them on Meta. Free R&D worth $50K in traditional testing 4. Stealing your competitor’s entire playbook from Facebook Ad Library - every ad they run is public. If it’s been live 60+ days it’s profitable. Copy the angle not the ad 5. Reading competitor’s 1-star Amazon reviews and building your product page around fixing every complaint - they can’t delete the reviews. Each one is a free product brief 6. Running the same “dead” US product in Mexico, Poland, Turkey, Brazil - the product didn’t fail, the country was exhausted. New geography = new product 7. Selling to men 55-70 on Facebook and YouTube while everyone fights over Gen Z on TikTok - highest net worth demographic, lowest return rate, cheapest CPMs 8. Enabling local payment methods in Europe - one operator added Klarna and PayPal in Germany, went from $8K to $31K/month. Same ads same product same page. The checkout was the bottleneck 9. Running AI characters instead of paying UGC creators - $200/month vs $5K/month. Posts 6x/day for 30 days straight. Never misses. Never ghosts. Converts 3-5x better because consistency builds more trust than authenticity Every operator who reads this list already knows 2-3 of these. Nobody knows all 9. The ones doing $50-100K/month are running 4-5 simultaneously The ones doing $5K/month are running zero and spending their time on ecom Twitter debating which Minea product to test next (if you want so scale your ecom store in 60 seconds, check out here: pagepilot.ai/?utm_source=rw… (free)

4 ads scaling right now Breescape: HSA/FSA eligible" kills price objection in 3 words Rippl: headline is Don't F*** Around 😅 Fractal Forest: reframes fatigue as an efficiency problem before pitching anything Perfect White Tee: entire copy is 6 words a best seller for a reason

@nkecom Only thing missing is knowing which statics deserve to become 50,000 in the first place 😅

[Claude + chatGPT + 1 Pakistani dude = all you need for a $100k/d brand] Listen, if you had 10,000 statics in your ad account [with solid funnels] - it would be PRETTY FUCKING DIFFICULT to not spend $50k/day. Think about it. With chatGPT, you can EASILY generate 100 statics a DAY & still have time to take your girl for breakfast, lunch & dinner. 100 days of grind for 10,000 statics!? It’s fucking crazy. It’s entirely possible you can scale to $50k/day in spend BY NOVEMBER with this method. If you use Claude correctly - you will never run out of ideas too. Whilst you are doing this, all you need is a couple Pakistani editors [other nationalities also available] to produce high-intent VO ads based on winning angles (see winning statics) & your whole ad account gets lifted…. because you are BUILDING THE CREATIVE ECOSYSTEM that Zuck wants. IT’S NEVER BEEN FUCKING EASIER. [Btw, Meta’s Ai image generation is fucking great too. Whenever I upload a static, I usually select 4-7 different variations Meta generates & all of a sudden - instead of 10,000 statics, we have 50,000.….. I’m also CERTAIN that Meta is pushing these ads (with sexy CPMs), because they want to make their model better] Happy fucking days for the staticmaxxers…

@FxScaler most people copy the video They forget to copy the market context that made the video convert

I've scaled completely ripped ads to over €1m/month. "Original creative" is the most overrated thing in ecom. Nobody scrolling has seen the ad you copied. What they react to is the offer, the product, and whether the angle fits where their head is at. Get those right and a copied ad prints. Get them wrong and your "original" masterpiece dies at breakeven.

@CarlWeische The highest converting ads usually don't create new pain they articulate existing one better than the customer can

It's actually insane how many people don't understand this psychological concept, seeing as it has now made us over half a billion dollars: "People only buy when their pain exceeds a certain threshold." (most of you already knew that) BUT: this means that the "total amount of pain" in your copy doesn’t really matter. The only thing that matters is that their pain goes above this threshold when you want them to buy. You can make the reader feel a lot of pain ALL throughout your copy, but if you keep them just under that threshold for 20 minutes, they’ll still not buy. Everyone wants to move away from pain & towards pleasure, but people never act unless they cross this threshold. So keep pain high throughout to keep their attention, then spike it when you want them to act.

@CarlWeische The fastest path to higher CVR usually starts with understanding the category benchmark not increasing your test volume

Let me save you a few expensive months here If your brand is under mid 7 figures, you will not benefit from 90% of CRO AB tests. 80% of increasing CVR at your stage is honestly just improving offer & pre-sell pages.

@alecsandrull Agreed and I'd rather see five brands scaling a niche than one product going viral because that's usually the more repeatable signal 🫡

The 5 niches printing hardest in ecom right now and why they all target the same buyer that nobody on this app talks about: 1. Pet supplements - $120 AOV. 68% female buyers 35-55. Subscribe-and-save take rate 40%+ because the dog literally cannot skip a month. The guilt of canceling a pet supplement is the most powerful retention mechanism in ecommerce. LTV: 8-12 months 2. "Cortisol belly" supplements - $39-59 retail. $3-5 COGS. 85-92% margin. 800 million TikTok views on a condition that doesn't appear in medical textbooks. The perceived problem does the selling. The algorithm does the distribution 3. At-home beauty devices - red light therapy masks. $18-25 COGS. $59-89 retail. 55-65% gross margins. Women 35-60 permanently replacing $180 spa facials. Not a trend. A behavioral shift. They're not going back 4. Joint pain and mobility - men 55-70. $60-80 AOV. Need-based purchasing. The pain is happening right now tonight. There's no "I'll think about it." They pay whatever the first credible page asks 5. New mom products sold between 12am-5am - postpartum recovery, baby sleep aids, breastfeeding accessories. 3.6 million new moms awake at 3am buying one-handed. CPMs drop 30-40% at night. Conversion rates 2-3x daytime. The most emotionally available buyer on the internet with almost nobody advertising to them What all 5 have in common: The buyer is 35-60 years old. On Facebook and YouTube not TikTok. Has money. Doesn't return products. Subscribes and stays subscribed. Buys the premium version. Doesn't need an influencer to validate the purchase And zero ecom operators under 30 target them because they can't relate to a 52 year old woman with bad knees, a golden retriever, and a "cortisol belly" she read about on TikTok at 11pm That inability to relate is the moat. Your ego is their competitive advantage If you want to build your ecom page in 60 seconds check out herepagepilot.ai/?utm_source=rw… (free)

@ecomstreur One thing that's made a huge difference for us is validating the category before validating the product

My four-box test before I'll build anything: breakeven ROAS under 1.6, broad enough that anyone can buy it (key for influencer marketing), HIGH QUALITY PRODUCT, low ticket (impulse buy), female-focused. Not laws. Just things that have made me money repeatedly.

@clayyroy Most brands keep iterating the winner while the next concept is already winning somewhere else

Hot take: creative iterations are massively overrated. We used to make dozens of them, today we make almost none. The winning ad usually stays the winning ad. What actually grows the account is finding another concept that wins with a different audience. That's where almost all of our creative effort goes now.

Clean tutorial from a creator showing how to use WinningHunter for Shopify product research Simple practical and beginner-friendly Worth watching if you want to learn how to find products through real ad signals.

@Peter_Quadrel the account usually plateaus before the market does

One persona can hold 64 completely different ads 4 angles, 4 concepts each, 4 formats each That is 64 before you touch a second persona Stack four personas in a segment and you are at 256 Most accounts have far more creative territory than creative actually running But you cannot hold all 256 to the same efficiency target And you can't hold every persona to it either Personas have different TAM, buying power, and competition So they never perform the same Some carry huge volume at thin margins Some are tiny and wildly efficient The target lives at the account level Kill persona 1 for looking unprofitable and the whole account drops Which is why "let's find a new winning persona" is one of the most expensive sentences in DTC The right new persona blends its best combos into your account number while adding net new spend On its own it can run below target Every persona has a ceiling set by its TAM You spend in, tap it out, efficiency decays So you stack Unlock the next, then the next Until the account blends to target, you won't get there by holding everything to the same standard

@nickrgrs the market does more of the heavy lifting than most founders realize

the greatest business wealth hack is to just sell something high ticket get a service / consulting business going sign a few clients a month + some on recurring that covers your lifestyle + investing needs and gets u out of your 9-5 so u can focus on things that matter like: - bigger biz passion projects - time with family - time freedom - random hobbies it really doesnt have to be 12 hour days unless u want it to be it can be as simple as taking things you already know and turning them into a well structured offer that gives u enough money to cover everything and deliver your precious time back to you thats FREEDOM