Len Costa

I've been designing content strategies since 2007, and was a journalist before that. Here is the best presentation I've ever read on the topic, written in 2014 by @jaybaer. From the archive: linkedin.com/pulse/20141020… #contentstrategy #contentmarketing

It's time to add audience analytics to your social and digital strategy toolkit. Here's how. 💡

Does your PR and comms reporting undersell the value of your work? Find out if it does and how to fix it 👇 #PR #comms

Tell us why you support #SIPA on #ColumbiaGivingDay, October 20! ow.ly/IVpc50Gtb6j

The new rules for being heard. #communication axios.com/attention-war-…

How Supreme Created the Most Valuable Logo of All Time: link.medium.com/SMgmYObkwdbj #branding

@TwitterSafety @realDonaldTrump Enough already! Suspend now, @TwitterSafety.

Phrase of the year on corporate #earnings calls: "I think you're on mute." qz.com/1941207/ via @qz

Instagram emerges as a hub for information and advocacy. via ⁦@axios⁩ #SocialMedia #mediaplanning axios.com/instagram-info…

What is the difference between a vaccine and a treatment? Listen now as @jlfreeds chats with @AndrewE_Dunn about the journey on finding ways to fight #covid19. rphealthcast.com #spotifypodcasts #ListeningTogether #healthcare

@johnwestfinance @ToddBrison Well put!

@LenCosta3rd @ToddBrison I'll add one more. As in life, at different points while running you'll feel tired, you'll be hurt, you'll want to stop, give up. It's important to just keep going. Slow down if you need to, breath deep, but keep going. It gets easier.

As somebody who’s still just trying to string one run together with the next one, this struck a chord with me —> “5 Important Lessons Running Taught Me About Life” Thanks @ToddBrison ! link.medium.com/8xdOqBH3u7

Government officials are among the users most likely to abuse the wide reach and minimal regulation of social media platforms. Those platforms are finally starting to do something about it. #socialmedia axios.com/social-media-t…

How B2B companies are pivoting away from live event marketing: Content development, digital events and search advertising #marketing strategy via @eMarketer emarketer.com/content/podcas…

@ConstanceHunter @ColumbiaSIPA @AnisaNYC We are hanging in there, and hope you are too!

Flipping through the @ColumbiaSIPA annual report and saw this great picture of @AnisaNYC, @LenCosta3rd from last year’s gala. Hope you are both well!

Congrats #SIPAClassof2020 —> the world needs your passion for a higher purpose, now more than ever.

"Realization is setting in that lives will be different even after the crisis abates." New survey data from five countries. axios.com/newsletters/ax… #COVID19 via @axios

Listen to The RP HealthCast on Apple #Podcasts! podcasts.apple.com/us/podcast/the…

Big news! We've launched our new weekly podcast series to spotlight healthcare experts, life science thought leaders, and medical innovation. rooneypartners.com/rooneypartners… #podcast #healthcare

We are very excited! Today, RooneyPartners and @LHA_IR_PR announced a new partnership to offer integrated investor and public relations programs: bit.ly/2V9qenA #InvestorRelations #PublicRelations