Harrison Jack Hepp

Digital marketing isn't a quick fix. You have to be willing to be patient and find what works best.

@chvpx Yikes, that's a lot, ha.

@HarrisonJHepp Yep those things are almost a grand in salt lake tho 😒 no choice aha

🚨🚨 Has anyone successfully set up multiple Google LSAs for the same service business in different states? 🛟🆘 PLS point me in the right directions. Curious how others handled it. 👇🏾 Drop names below👇🏾

@chvpx Oh gotcha, ya when I've done this they already have a physical location we can use for a Google Business Profile. I think you can use the micro office to verify a Google Business Profile and your LSA, just set that you don't serve customers there so it doesn't show on the map.

@HarrisonJHepp Use the registered agent with a virtual office, but that failed LSA so now I’m gonna buy a micro office monthly. What do you think? The new territory is in Utah and I don’t have anyone’s address I can use.

With all due respect, there is Nothing The Fed can do to overcome the Healthcare Insurance Tax every individual and company paying for insurance faces. A Family of 5, making 125k per yr pays an effective federal income tax of 3.3%. Their insurance $9600 per yr WITH taxpayer subsidies. PLUS $19,200 ANNUAL out of pocket Max. No subsidies and their premiums go up to 25k per yr. Plus 19.2k OOP max. It can be 10x their fed inc tax. It's horrific for so many families This is why homes are unaffordable. This is why Tariffs hurt more. This is why companies have a hard time giving raises and retaining employees. This is why medical debt causes more bankruptcies Mr Secretary, the big insurance companies DICTATE THE FLOW OF FUNDS FOR A 5 TRILLION DOLLAR INDUSTRY. They determine the flow of patients to providers. The prices paid to doctors and hospitals. The flow of medications and the prices paid. They determine who can afford care via deductibles and OOP max, knowing if patients can't afford their deductible , the premiums paid go right into their bank accounts. Which is more important to a family trying to buy a home, a .5 or 1 pct interest rate reduction or their insurance going up $1500 dollars per month because subsidies disappear ? Or facing a 19k out of pocket risk ? It's all fixable

@PPCKirk Ya it's outrageous. There's a few rec league hold outs that are still good, but not very many.

Replace “sane” with “average” and this tweet could not be more true. You have to commit to either investing all your cash and time from an early age into it, or not enrolling your kid at all :(

@ppcClickShark I'll bring tomatoes to throw at you 😂

Thinking of attending Hero Conference and introducing myself as a Google Rep to experience what pure hatred feels like

@lenraleigh Omg really? I always figured the responses would be telling me to take a hike but a lot meaner 😂

THIS IS WORKING! Oh my.. People actually reply to unsolicited email... 🤯

@PPCKirk I mean the hosts on CNBC can't even own individual stocks, but we let politicians. That's just insane.

Someone smarter than me explain why this would be a bad idea? Just has always seemed so foolish to allow federal gov representatives to also day trade the businesses impacted by the laws they make. What am I missing?

@Pete_Bowen I'd be interested in knowing how I can offer this to clients!

Can I share something I’ve been working on? It’s got the perfect mix of programming, Google Ads, and business to get me excited. And, it solves a problem that’s been irritating me since 2007. Back then, I read a study that found businesses that reduced their lead response times from 30 minutes to 10 saw a 26% jump in qualified leads. That stat stuck with me. Speed-to-lead seemed like the simplest fix most businesses were ignoring. Almost 20 years later, not much has changed. I’ve been trying to crack this ever since. And over the past 5 years, I’ve been working closely with one client to do exactly that. Now we’ve built a system that connects leads and salespeople almost instantly. And I think it could help a lot of other people too. This client gets about 6,000 internet leads (website, Google, Facebook, etc.) a month via contact forms of some kind. When we first started working together, the leads went to a sales manager. The sales manager would assign each lead to a salesperson. On a good day, speed-to-lead was hours. But when a sales manager was out or busy, it could take days before someone tried to call the lead. Obviously not ideal. Version 1: Better, But Not Perfect Version 1 of our fix for this problem was to skip the sales manager. I programmed the system to assign leads to the right salesperson as soon as they arrived. The system sent an SMS with the lead details to the salesperson and told them to call pronto. This cut speed-to-lead from hours to minutes most of the time. But it wasn't perfect. Sometimes a salesperson forgot to mark themselves as away. Other times they were tied up with another customer. And some were still slow to follow up — especially if they’d already hit their target for the month. Still, it was a big improvement on what they had before. So they took the gains and accepted that a few leads would slip through the cracks. But the cost of generating good leads using Google and Facebook keeps climbing. And we decided to revisit this problem. Version 2: Much Much Faster Here’s what I’ve built for them: 1. As the lead arrives, the system works out which salespeople are in the running to get the lead. 2. The system calls the first salesperson on the list. If they answer, the system asks them to press 1 to talk to the lead. If they don't answer or accept the lead, it dials the next person on the list. 3. It works its way down the list until we’ve got a salesperson on the line. Then it dials the lead, and if the lead answers, it bridges the connection. It’s still early, but we’re already seeing much faster response times. This will lead to more sales. The system does smart things like retrying calls, recording them, and queuing leads that come in after hours. But the real value is how fast it connects people. If You Run Ads, This Might Be for You Normally, this kind of setup would cost too much for a small business. But since I built it for a bigger client, I’m pulling out the key parts so more people can use it. If you’re paying for online ads and need more sales, this is something worth looking into. If your current ad person can’t help with it, maybe we should talk. And if you're an agency or freelancer what I'm doing might be a good fit for your clients. Let me know if you'd like see how you can offer this to them. I want to make you look good.

Before I started my own business, I would suffer from anxiety on Sunday nights. But now that run my own business, I have anxiety every night.

@AnthonyHigman @AkvileDeFazio 🤣 I feel like a celebrity now! Haha

@HarrisonJHepp @AkvileDeFazio Lol nah you da man!!! Just saw you in this group and was like I KNOW HIM!!!!

It's always a treat to host the Founders small agency & freelancer cohort call. Some new members joined today, great questions were asked, and solid recommendations were made for challenges a few of us shared.

@AnthonyHigman @AkvileDeFazio What did I do!?! Haha

@AkvileDeFazio @HarrisonJHepp Harrison!!!

@mikeryanretail Ya that's a great point. Expanding to 4 days also probably isn't a great sign that consumers are strong right now.

@HarrisonJHepp 4 days = longer consideration = more ad clicks imho

I feel like the 4-day Prime is about maximizing ad revenue first and GMV second

@Pete_Bowen @ppcClickShark Appreciate that!

@HarrisonJHepp @ppcClickShark You don't need to be self-conscious about only having a 4" budget. Anyone who can make Google Ads profitable on a tiny budget is going to do well with bigger budgets. You're the man!

Mid Take (it's a 6): Hiring an ad manager who's only worked small-budget accounts is better than one who's only handled big ones.

@theJoeShmow @ppcClickShark Ya I miss eCPC too!

@HarrisonJHepp @ppcClickShark Sounds like ECPC to me. sad that’s gone 👎

tCPC has entered the chat. Have you heard that Google introduced a new bidding strategy? @HarrisonJHepp explains the perfect use case. Target cost per-click combines the benefits of manual bidding (cost control) and Google's knowledge of audience signals. Sounds promising

@selley2134 I've had mixed success with this. I've had a few work and I've had others with just insane CPCs like this.

I recently tested Demand Gen as a RM option since it actually allows you to target a list as opposed to pmax and display campaigns just dont work anymore. It did not work well. CPCs were over $15

@theJoeShmow @ppcClickShark Ya Demand Gen only right now. This post was me dreaming about a way to use it in other situations, ha.

@ppcClickShark @HarrisonJHepp Interesting, Is this for Demand Gen only?

@AndrewLolk Ya this nails it. I feel like I need to work on implementing more AI but I need the time to learn and create it.

Any body else feeling this tension? Ai gives me so much anxiety because I just feel there's so much opportunity but bogged down by the day-to-day work that we have to do which again is a paradox because what if I could get AI to do my things? 10, 20, 30 40% better or faster? But at the same time it will take me five times or 20 times as long to do the AI flow, that does my work 10% 20% better