Aaron | GrowthFlare

42 Calls Booked in 30 Days for an eCommerce Client (Without any BS personalizations) — let's break down the email copy strategy: First, I just want to emphasize that eCommerce as an industry for cold email is TOUGH. On average we see reply rates between 1.5%-3% when targeting these brand owners, which is near half of what we see in other industries. (This is likely due to the fact that they're consistently hit by everybody and their grandmother's email marketing agency 10x per day). But... we used that to our advantage — this offer was different, and very difficult to replicate, meaning it served as a breath of fresh air in the inbox. Here's the breakdown: 💎 Key #1: Natural Language Everyone is tired of the "Hormozi Style" offers, "We'll help you accomplish X result in Y days, using Z unique mechanism". It screams that they're being sold to, when in reality, what people really want is an authentic conversation. To accomplish this we leveraged a Chat GPT prompt, ensuring that the new version of the copy maintained brevity and kept the core offer and messaging intact. It's worth noting that these "core offer aspects" were still included in the copy, but they were spread out in a way that came off much more natural. In the end, the copy looked more like an SMS from a friend, rather than a traditional cold email. 💎 Key #2: The "It's Sort of Like" Line This one requires props to @RyanBrydenn who first introduced this idea to me in one of the guest workshops he did for @clientascension. This line comes shortly after introducing the main offer and allows you to make a complex idea sound simple by comparing it to one or two familiar things, but elaborating on the difference: "It is essentially like X..." or "It's sort of like X..." "...but without Y" This also reinforces the conversational tone of the email, rather than just throwing an offer at the prospect's face and expecting them to understand. 💎 Key #3: The Dual Layered CTA Layer 1 — Instead of your typical direct "Have 15-mins to chat?" style CTA, we wanted to lead with value, offering our own spin on a free consultation. (Normally, I'd avoid things like free consultations or free audits, as you have zero authority when offering these to a cold audience, however, in our case the authority/info my client's were willing to share was obvious in the copy) Layer 2 — The second layer is where the magic happens. We elaborated on why this offer or consultation would be valuable to the prospect, even if they weren't ready to buy at this moment (and introduced a bit of humour while we were at it). "Even if you're not ready now, it might be worth it just to xyz..." This relieved any potential sales pressure, and reinforced the value in what my client's were providing on the call. _____ TLDR; Be authentic and natural, keep message clear, and reinforce value. Shoot me a DM if you want to hear more about this campaign, or if you want help getting results similar to this.

@harriskennyx ahaha was def a bit of an exaggeration Big enough tam or a good enough offer and you’re set - average person is cooked though.

@AaronxShepherd true for almost everyone, but the top dogs can book 50+/week for one client

nobody on EARTH books 50 calls a month from cold email alone lol anyone who claims their “13-step GTM workflow” does so is lying through their teeth you have to chain mechanisms instead if you wanna survive. 1) map the segments and size each market 2) write 6 to 7 offers per persona 3) first 90 days, do nothing but crack cold email 4) then layer linkedin and cold calling on top 5) keep warm calling running through all of it trust me when i say THIS is where things are headed.

@johnhamulak Shoot me a DM!

@AaronxShepherd What do you charge for this? I have a legit need and am looking.

42 Calls Booked in 30 Days for an eCommerce Client (Without any BS personalizations) — let's break down the email copy strategy: First, I just want to emphasize that eCommerce as an industry for cold email is TOUGH. On average we see reply rates between 1.5%-3% when targeting these brand owners, which is near half of what we see in other industries. (This is likely due to the fact that they're consistently hit by everybody and their grandmother's email marketing agency 10x per day). But... we used that to our advantage — this offer was different, and very difficult to replicate, meaning it served as a breath of fresh air in the inbox. Here's the breakdown: 💎 Key #1: Natural Language Everyone is tired of the "Hormozi Style" offers, "We'll help you accomplish X result in Y days, using Z unique mechanism". It screams that they're being sold to, when in reality, what people really want is an authentic conversation. To accomplish this we leveraged a Chat GPT prompt, ensuring that the new version of the copy maintained brevity and kept the core offer and messaging intact. It's worth noting that these "core offer aspects" were still included in the copy, but they were spread out in a way that came off much more natural. In the end, the copy looked more like an SMS from a friend, rather than a traditional cold email. 💎 Key #2: The "It's Sort of Like" Line This one requires props to @RyanBrydenn who first introduced this idea to me in one of the guest workshops he did for @clientascension. This line comes shortly after introducing the main offer and allows you to make a complex idea sound simple by comparing it to one or two familiar things, but elaborating on the difference: "It is essentially like X..." or "It's sort of like X..." "...but without Y" This also reinforces the conversational tone of the email, rather than just throwing an offer at the prospect's face and expecting them to understand. 💎 Key #3: The Dual Layered CTA Layer 1 — Instead of your typical direct "Have 15-mins to chat?" style CTA, we wanted to lead with value, offering our own spin on a free consultation. (Normally, I'd avoid things like free consultations or free audits, as you have zero authority when offering these to a cold audience, however, in our case the authority/info my client's were willing to share was obvious in the copy) Layer 2 — The second layer is where the magic happens. We elaborated on why this offer or consultation would be valuable to the prospect, even if they weren't ready to buy at this moment (and introduced a bit of humour while we were at it). "Even if you're not ready now, it might be worth it just to xyz..." This relieved any potential sales pressure, and reinforced the value in what my client's were providing on the call. _____ TLDR; Be authentic and natural, keep message clear, and reinforce value. Shoot me a DM if you want to hear more about this campaign, or if you want help getting results similar to this.

the most technical hire on your GTM team is on the way out. Claude Code already does most of what you pay them for. for years the play was to hire the most technical person you could find. they were great at building lead lists and useless at everything else. now: → Claude Code builds the lists and the infrastructure → the API keys do the enrichment → you stop paying a human to do what a prompt does → you hire for the two things that can't be automated this morning i went into Claude and said set up new infrastructure for a client. it did everything. so the question stops being who can build the list, because Claude already builds it. that leaves only two things a machine can't do: 1) understand your buyer well enough to write copy that holds attention 2) get on the phone and close an interested lead that's it. so the next era of GTM hiring is copywriters who actually understand the buyer. the engineer who only builds lists has nothing left to sell you. locking in on the skills that will survive.

i don’t know ANY seriously good outbound agencies who haven’t made this 1 hire yet. (check for this when bringing on an agency partner) because every agency obsesses over lists and campaigns, then hand a warm lead to nobody. THINK for 1 second where does all that effort go? teams pour MONTHS into the lead list and the copy and the sending setup. then an interested reply lands and it just sits there. that stretch between a reply and a phone call is where the deals die. you absolutely, positively need some kind of SDR handling this. (and yes, it’s hard to do. that’s why it’s so valuable) so i built a custom pre-CRM to attack exactly that stretch. the back end runs in 3 moves: 1️⃣ The interested lead surfaces the instant they reply your caller stops checking the inbox twice a day → the lead shows up the moment they raise their hand. 2️⃣ The caller sees exactly where the lead is stuck the back end tags which phase of the pipeline each interested lead sits in. so the caller sees the full picture before dialing and stops scrolling through old threads to piece it together. 3️⃣ The dial happens inside 5 to 10 minutes we call interested leads within 5 to 10 minutes of them showing interest while they still remember sending the reply. — trust me. the agencies that will come out on top for the next few years won’t have the prettiest Clay table. they will be the ones with a closer dialing the second a lead goes warm. (and NAILING the full funnel as well, not soley focused in on 1 channel) ps if you want a team that already runs all of this for you... we do full-funnel cold outbound for b2b companies: the lists, the copy, the sending, AND the closer who dials your warm leads within minutes (the exact system above). 1.5m+ emails a month, 3,000+ calls booked in the last year, $45m+ in pipeline for our clients. comment or DM "OUTBOUND" and we'll put a plan together.

@dan__rosenthal OUTBOUND

We ran this 7-step outbound framework for 30 days.. Result: 320+ qualified meetings in a single month. Yet... Most outbound programs fail for the same reasons: 1. Their ICP is unclear. 2. The TAM is half-mapped. 3. Their data is unreliable. 4. Market research is shallow. 5. The messaging changes every week. You can’t layer multichannel on top of a broken system like that and EXPECT it to book meetings. The motion is fine. The infrastructure underneath it is what breaks 99% of outbound programs at scale. That said… We wired up our own 7-step framework so GTM teams don’t need to solve it from scratch anymore. Inside: • 7 steps with the exact tools, inputs and output gates for each • The 3-tier scoring model (Tier 1 manual, Tier 2 multichannel, Tier 3 automated) • The buying-committee map across 5 personas (Exec, Ops, Tech, Finance, End-User) • The Clay processing flow: Dedupe → Filter → Normalize → Qualify → Segment • The 3 conditions that must be true before you scale (positive intent, proven angle, stable deliverability) • Why outbound feels cold without the GTM Flywheel underneath it Reply OUTBOUND and I'll send you the link. PS - the framework is the same one we’ve installed for well over 200+ B2B software companies.

@thekchasiotis 🫡🫡

@AaronxShepherd G setup

2016: spent all my time partying and was completely directionless 2017: i was DJing shows on weekends to pay rent 2018: i got an advanced marketing diploma (still directionless) 2019: i landed at a government marketing placement for a year 2020: i got my first big-boy marketing job at a health tech company in the middle of COVID. 2021: i started day trading options. i made crazy money... then lost it all. 2022: i joined a copywriting community. from there: > that community connected me to a cold email operator looking for a copywriter and an inbox manager. > he paid me $1,000 USD a month and i thought it was the best deal i'd ever gotten. > four months in i left and started my own. fast forward today, my agency has: - booked over 3,000+ meetings for our clients - gone from 1→ 5 FT employees - scaled to a 7-figure run-rate never regret your era of chaos. mine paid for everything that came next.

@razaqfr hahah yessir

@AaronxShepherd You were a dj?...Thats sick man.

over the last 90 days, i pissed off a lot of people i sent 4.5M+ cold emails and collected data most take years to see. and here's what a lot of people won’t admit about cold email in 2026... it isn't dead. far from it, in fact. it’s the OLD way of doing it that just stopped working. traditional offers that would work in 2024 are now obsolete. apollo lists that used to book 20+ calls/week wonders… are now getting ignored because five other people pulled the same list and hit the same inbox that week. so i felt like there was only one final solution… to push 4.5 MILLION sends in 90 days and find out what’s actually working. then, once i collected the data, i broke down the 3 plays actually booking calls right now: 1. how to run cold email like a paid ads funnel (front-end offer, then vsl, then the call) 2. the unique front-end offer that kills the "we already have that" objection on the spot 3. look-alike lead lists, so you stop fishing the same pond as everyone else 4. the exact front-end offer copy we used to actually book the calls 5. the real 90-day numbers behind all of it watch this, and you’ll immediately gain an edge on everyone spamming away with cold email. comment "PLAYS" and i'll send you the full breakdown. p.s. say what you want about the volume. this stuff books us hundreds of calls/week.

@chrxskondylis Do it way earlier than what feels comfortable

@AaronxShepherd biggest lesson learnt when it came to goin all in?

STOP fighting over leads from Apollo and ZoomInfo. the prospects that are actually going to reply are sitting elsewhere: out of the 3,000+ calls we booked for clients from cold email in the past year... a VAST majority of them didn’t come from a lead database. they came from the communities our client’s buyers already hang out in. aka: linkedin problem is scraping LinkedIn gets your account banned, so most people never touch it. i found a way around that, and i walk through the whole thing in a video course module i recorded. inside, i go over EXACTLY: → how to find high-intent sources (groups, communities, post engagers) → pulling a 15,000-person community list for ~0.0035 per lead → scraping it with Following(.)co without getting your account banned → prepping the list so you can send the same week when you pull from Apollo you pay for 20-30% BS leads that get filtered out later. never again. comment “LEAD LIST” and i’ll dm you the recording (must be following)

@troyaitken_ This is gas aha, I always joke about being super biased prior to getting into the pitch

Here's by best sales jedi mind trick and you can learn it in 2 minutes. "I'm biased. I obviously want the sale." Say it out loud. On a cold call. In a discovery call. Everyone thinks this kills trust. It does the opposite. Once you admit the obvious, you stop sounding like a salesperson. You sound like the one honest sales person they've spoken to all day. Then comes the confidence reframe. Recommend alternatives. "Definitely think we can help here but, if you're evaluating alternatives, mind if I suggest a few that are genuinely solid?" Name them. Explain when they make sense. Don't trash them. Then go silent. The prospect starts telling you things they would never tell another rep. All the background on the deal, corporate politics, and who's the real DM to get this done. They'll probably even give you their cell number. Happens pretty frequent. You didn't pitch. They pulled. That's the boomerang. Most salespeople can't do this. Their ego won't let them name a competitor. Their manager won't either. That's your edge to exploit. Admit you want the money. Then act like you don't need it. That combination is unkillable.

@fivosaresti Abm

"ABM is only for enterprise teams with 6-figure budgets." That was true when 6sense was the only option. Now, with: - Clay - Claude Code - Signal tools like RB2B, Findymail, Jungler There’s no more excuse. Anyone can build full ABM infrastructure with a lean team. All you have to do is understand the 4 stages: 1. TAM mapping 2. Signal tracking 3. Awareness scoring 4. Demand generation. The RevOps layer that used to need dedicated headcount and 6-figure contracts now runs on a lean stack. Smaller teams with better infrastructure are outcompeting the ones who built ABM the old way. PS Comment the word "ABM" And I'll send you a massive breakdown we did on the 8 steps you need to build your ABM system.

@NickAbraham12 “All of them”

"how many cold emails should I be sending?" as many as you can afford to without going hungry wtf

@itsalexvacca Content

Giving away the exact system we use to run ColdIQ's entire content operation. Free. 24 of us posting. 581 posts in 87 days. $153K in new MRR. One terminal. Our content lead, Mai-Lan, rebuilt the whole thing from scratch. Here's what it actually looks like: Foundation, built once per person: → A 25-question voice interview that captures how someone actually talks, before AI writes a word → An ICP doc with 3 buyer tiers, each mapped to the exact language they use to search → 3 to 5 content pillars every single post has to trace back to Research layer, 6 agents running in parallel every week: → Apify pulls what's performing on LinkedIn right now → Reddit for how buyers describe their pain in their own words → YouTube for frameworks worth stealing → X for the live debates → Fireflies transcripts from real client calls, the highest-signal source we have Production line: → Hook generator: 50 templates, 20+ variations per idea → Copy developer writes the full draft in the documented voice → A grader scores every post on a 5-part rubric out of 50. Anything under 38 gets sent back and rewritten → Gemini for visuals, Figma and Canva to finish them AI drafts. The human sharpens. The voice profile is the guardrail. Repurpose: One post that lands is one validated idea. We rebuild it into threads, newsletters, blogs, video scripts, and carousels. Each one restructured for the platform it's going on. Refresh: → Every session logs feedback → Every 5 sessions we check where the voice drifted and what kept getting rewritten → Monthly voice refresh from new call transcripts → Quarterly audit against where the market moved The posts aren't even the point. Every one in our ICP's feed makes the next cold email warmer. The name's already familiar. Reply rates climb. Sales cycles compress. The first call goes from "who is this?" to "oh, I've seen your stuff." That's how content became our best outbound channel. Comment "CONTENT" and I'll send you the full cheat sheet. Must be following.

@fivosaresti GTM

We scaled Workflows(.)io from 0 → 7 figures in 6 months. The signal architecture we used is now a free playbook: For context... Signal data is supposed to tell you who's ready to buy and when to reach out. But without the right architecture, it becomes irrelevant. Here's what a working signal system actually looks like: • A single source of truth that ingests signals from every tool automatically • Normalized scoring that weights every action by intent level (not all clicks are equal) • Account enrichment that merges live behavioural data with firmographic context • If/then automation logic for Slack alerts, outbound triggers, nurture flows, and retargeting • A self-correcting feedback loop that improves signal weights based on closed won data The playbook covers all 3 signal categories, the full 5-step build process, and the exact automation examples we use across CRM, outbound, and ABM. We're giving it away here because the teams that implement this don't need to wonder what's working. Want the full playbook? Comment "GTM" I'll DM you the link ASAP. (must be following) PS We also included the signal scoring model with exact point values. You can steal the whole framework and start using it this WEEK.

@jn_jackk Push it 1-2 more shots of espresso immediately after the jitters till you start feelin ethereal and you’re set

How do I fix my caffeine intake to stop getting the jitters after L theanine? Just stop being gay? Whats the solution

@dan__rosenthal Notion

My company hit $2,000,000 ARR in 7 months. There’s 1 main acquisition channel we used: LinkedIn. And it’s still significantly underused. Here’s the exact content system we used to grow to $2M in 7 months: 1. Content Strategy • Interview your team to brainstorm ideas • Study what's performing in the niche • Analyze post-performance weekly • Use AI for research + concepts 2. Winning Formats The best creators double down on formats. These are our winning formats: TOF → Personal stories, milestones, industry stories MOF → Resource giveaways, infographics, carousels BOF → Feature demos, case studies, product launches 3. Content Team It’s easier to scale content when you have a team. Here's how we structure our team: • Writer • Designer • QA/Editor 4. Content Pipeline We run everything through Notion: • Comments for feedback • Link back to idea sources • Kanban stages for production 5. Content Calendar You won't stay consistent without planning. So: • Stick to the same posting time • Use ordinal to schedule posts • Block off Sundays to plan the week • Build a backlog of posts to choose from — And after lots of trial and error... We packaged this entire content system into a notion workflow. It helps us: 1. Get ideas down quickly 2. Develop them systematically 3. Collaborate with the design team AND includes our framework on how to plan a LinkedIn content strategy: • Content Types • Content Pillars • Content Formats • Content Calendar (plus a post creation template with our own custom embedded LinkedIn previewer) Today, I’m giving the entire thing away for FREE. Want it? Comment "NOTION" And I'll send over our template. (must be following)