Andrew Gould

THREAD OF THREADS I've been writing copy and optimising conversions since 2009. Now I want to help you raise your game. Follow me to learn about: Writing Marketing Persuasion Copywriting Conversion optimisation (Continually updated) // THREAD //

Send hand-written cards. They're an effective and inexpensive way of showing people you appreciate them. I received this in the post and can't tell you just how much it means to me.

@OLAJIDE55105 Yes, it's an increasingly effective way to stand out. It shows you've put some thought into it. Thanks for sharing.

Sometimes, in the hiked digital world being old school will make you stand out and remembered. In your “thank you" card hand write the recipient name. It feels more authentic and personal.

@OLAJIDE55105 Yes, it's something real and personal.

@AndrewWriteCopy A “thank you” card that have the recipient name hand written signals “this is deliberately for you". And it feels authentc.

@KhalidMakki64 Enjoy! Looking forwards to hearing what you think.

Crimson Desert Steelbook Edition secured. I didn’t pre order but the store had 3 steelbooks on the shelf. Nice win. Let’s see how good this game really is.

@poisondart14 Your food posts put mine to shame. I need to start upping my game...

The best egg sandwich you’ll ever eat.

@parkerworth I'll occasionally put a wrestling podcast on in the background when I'm playing a game. Other than that, books all the way.

Would you rather: A) Listen to a podcast Or B) Read a book

@TheCopyTitan Yes, the more things become digital and online, the more offline efforts stand out.

@AndrewWriteCopy Yep, been doing that in the last several years. A great way to stand out.

@conor_lm Yep, pretty much everyone starts by skimming before deciding if they're going to read.

@AndrewWriteCopy Most people are skimmers too lol

Quick Copywriting Tip For long form sales pages: Copy your subheads into a separate doc. See if someone could read just them and still understand your sales message. If not, rework them until it's clear. This lets skimmers follow your copy without reading every word.

@RobertStover Thank you!

@AndrewWriteCopy I've always skimmed them to check for message - but never thought of isolating them in seperate doc. Brilliant.

@RobertStover Looking forwards to it.

@AndrewWriteCopy I’ve never used the term funnel. I use a different term and have a little framework around it. Will share at some point in future. Allows for far more sales process innovation.

Quick Marketing Challenge “Funnel” has been popular jargon for a few years now. But what does it mean? What is a funnel?

@JuliaBramble Yes, anything that makes them stand out helps.

@AndrewWriteCopy Love this - I read somewhere to put them in bold for the same reason.

@GasperCrepinsek Thanks, Gasper. It's always a pleasure to help you.

Another copy coaching session done with the one and only @AndrewWriteCopy. This time we polished an opt-in page for cold ads. If you ever get the chance to work with him, take it.

@majzulic A powerful tool, though not always 100% applicable to subheads.

@AndrewWriteCopy I always follow 4Us in headlines.

@classicmarketer Yep, I've found it very easy and effective, thanks.

@AndrewWriteCopy Very direct way to prove if the message is clear.

@anxeditz Yep, clarity is rule number one for persuasion.

@AndrewWriteCopy If a 5th grader can't understand the benefit of your offer in 5 seconds, your copy isn't 'sophisticated', it's broken. Clarity scales, confusion kills.

If you want to write effective copy… Focus on the fundamental five: 1) Proof 2) Clarity 3) Benefits 4) Research 5) Specificity

@TheCopyTitan Same. It's a great little technique.

@AndrewWriteCopy Yep, I've heard this a few years ago, it was eye-opening.

@TheCopyTitan Yes, writing and writing to sell are related but different skills.

Don't ever forget: Not all writers are copywriters.

@vaibhavaryax You're most welcome, Vaibhav.

@AndrewWriteCopy Thanks for the tip, Andrew.