Using AI produces a comfortable feeling of productivity. Deploying it requires the unglamorous work of rebuilding the process.
Most teams won't do the second thing because the first one feels like enough.
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Classic Marketer
240 posts
Classic Marketer
@classicmarketer
Documenting my path to marketing mastery. Daily lessons on tactics , campaigns, copy, growth hacks, and persuasion.
United States เข้าร่วม Ocak 2026
105 กำลังติดตาม4 ผู้ติดตาม
McKinsey analyzed $30–40B in enterprise AI investment. 95% of pilots failed to deliver measurable P&L impact.
That's not a model problem, every team that failed had capable models. It's a workflow issue.
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Most teams are using AI. Almost none have deployed it.
Using AI: prompts, outputs, time saved. The workflow stays intact. You feel productive.
Deploying AI: the workflow is rebuilt around what AI makes possible. The process changes. Results become measurable.
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@aliByteCode I will not change it because it is right.
I will just add that what is also hard is to build something people actually need.
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@paulg Innovation normally comes from obsessing over a problem, finding better ways to solve it.
So anything with innovation in the name isn’t obsessing that much over the problem they are trying to solve.
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A rule of thumb that has served me well: Beware of anything with "innovation" in the name.
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@AndrewWriteCopy Very direct way to prove if the message is clear.
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Quick Copywriting Tip
For long form sales pages:
Copy your subheads into a separate doc.
See if someone could read just them and still understand your sales message.
If not, rework them until it's clear.
This lets skimmers follow your copy without reading every word.
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Ideas are cheap
Storytelling & distribution is expensive
Audiencon⚡️@audiencon
Ideas are cheap. User trust is expensive.
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@NaivaidyaY66600 This is good
But getting the traffic will always prove harder than you thought
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Each number brought in a wave of curious visitors who'd seen the stat somewhere and came to see what the fuss was about.
Most companies treat their metrics as internal.
The fastest-growing ones treat them as content.
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Pro tip: your growth milestones are a distribution channel.
Bolt.new shared $4M ARR in 4 weeks.
$20M in 2 months.
Investors posted about it.
Articles ran with headlines like "the 2nd fastest-growing product in history."
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claude cowork and manus ai are probably two of the most underrated ai tools I can think of
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@danshipper A lot of content before LLMs was actually slop. The point was that people only saw good content because it was the only one that provided value.
Now the quantity of slop just increased, but the filter is the same.
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one thing people miss about LLM slop is the slop is NOT in the actual words.
it’s that the same words get used over and over in very different contexts.
anything can be slop
claire vo 🖤@clairevo
guys guys i found codex's tell. it's this phrase: I'm going to [x] so that [thing does thing] instead of generic [other thing]
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@marclou That may be the most simple an direct validation test ever.
The hard part for some is having the girlfriend
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@hridoyreh It’s simple but not easy. There are a lot of variables that come into play.
However it is always a path to follow, and for early companies to keep track of.
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Y Combinator HIDDEN formula.
100 users, $100/m, and $10k MRR.
The Startup Playbook:
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@gregisenberg This talk really open the minds of a lot of companies, in terms of how this tool can change their business
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@audiencon Not just worth sharing, but that even your users want to show the output that they had with your product
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So, next time you post on LinkedIn choose between the most appropriate method:
1. Videos to seed cold audiences
2. Text to convert warm ones
It's not a content format preference. It's a funnel.
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Text posts generate deeper engagement from warm audiences already in your orbit. Lower reach, more substantive replies.
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Stop choosing between video and text on LinkedIn. They do different jobs.
This is what the data tells us.👇
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