Beacons Point

@tiktok_us announces partnership with @Linktree_ to open the door for more referral traffic options

@tclarkmedia @BeaconsPoint 😉

social media managers! what's your DREAM company to run social for? tell me 👇

@HubSpot We paired up with two great thought leader on this subject and made a podcast episode: beaconspoint.com/b2b-growth-mar…

Question for our community: What can leaders do to improve their emotional intelligence?

@worldata Subject lines that mention Review/Testimonial have increased open rates: Business: UP 22% Consumer: UP 27% #INBOUND22

@triplewhale @ah_meade fitting!

your third @ is your CMO who you got?

1. B2B businesses can break out of the product demo mold and tell an engaging and compelling story

@_scottgarcia shares some direct mail stats in his "What's Next: Spot the Signals: Test your Knowledge with the Trends.co Team" - Direct mail response rates are between 5%-9%, compared to the average email CTR of <2% #INBOUND22

@worldata suggests talking like yourself and being transparent to your audience we love that. He just released an email calendar. Email him at JayS@CorpWD.com to receive it! #INBOUND22

@ashleyfaus @Atlassian 🥂🥂

Toasting a successful first day at #INBOUND22 and ready to host @Atlassian customers!

• Create a highlight reel • Create mini-clips :10-:60 for social (use @canva, @descript, or other video editors!)

• Post it on YouTube Make sure you optimize your videos, add captions (use services like Otter.ai) Always add time codes (proper format example: 00:05 introductions)

@CJ_24K @TomShapiro @nharhut Thank you so much, Chris! We have used more of the FOMO messaging when it comes to webinars and other events.

@BeaconsPoint @TomShapiro @nharhut Sure, here's the same message using FOMO & loss aversion framing: Loss aversion: Your exclusive invite to XYZ will expire in two days. [Highlights the invitation could be lost] FOMO: Don't miss out on your chance to join 200 others at XYZ. [Highlights what others are doing]

@nharhut @INBOUND @TomShapiro @JenWeise Great information Nancy!

Sometimes a rule of thumb can save your marketing. BUT other times, it can tank your results. Discover when to trust ‘em and when to bust ‘em TODAY at 11:45. #inbound2022 @INBOUND @TomShapiro @JenWeise #persuasion

@CJ_24K @TomShapiro @nharhut Thank you so much for breaking that down for us! Do you have an example of both?

@BeaconsPoint @TomShapiro @nharhut I worked with a BeSci team on testing loss aversion messaging recently. There is a subtle difference: - Loss aversion is the fear of losing what we "already have" - FOMO is the fear that we might not get something other people are FOMO is prosocial, LA is internal.

@HugleyA "95% of future buyers are out-of-market at any one time, especially for B2B buyers that aren’t making frequent purchases. Demands the need to stay top-of-mind, grow mindshare, and demonstrate authority so they think of you when they enter the market again to purchase"

@dharmesh We love your energy Dharmesh! Great presentation.

About to start the HubSpot spotlight at #INBOUND22. Hope you enjoy the moments of levity in my talk. I think we all need a bit more levity in our lives. See you on the other side! I'll be a much more relaxed human tonight.

@andymci We will have some! We're also "live tweeting" a lot of it.

Take your webinars from boring to buzz-worthy 3:00 PM Hosted by Alyssa Peltier, @emilyedick

All events are in EST Marketing Rules of Thumb "Trust It" or "Bust It" 11:45 AM Hosted by Nancy Harhurt, @TomShapiro, and Jen Wiese