Coconuts2022

Why is matchmaking expensive? To illustrate, here’s how I’ll lose money on a client’s $49,000 package. Client is 46, 6’2, exited tech founder. He’s looking for a woman 27-33, very specific criteria around match personality, appearance, and profession. Without diving into specifics, she: • Isn’t easily searchable online... • Isn’t likely to reply when we find her… • Isn’t likely to be single… • Often has a deal-breaker trait we can’t screen for without a phone call… • Isn’t necessarily interested in my client… I was expecting this to be a difficult search, so I quoted $49,000. I wasn’t expecting ~100 hours of labor to find each match, not including communication with the client! To date I’ve spent $45,000 on salaries for the women staffed on his search, plus $2,750 on styling and photos, and we still owe the client 2 matches... Before considering overhead (let alone opportunity cost) this will be a huge L financially. Things balance out though. Most engagements are profitable. Some engagements are quite profitable. For example, a new client in NYC paid $30,000 and paused after his first match, because he’s 99% sure we found his wife. That's still a new relationship, and engagements last 9 months (6 months of active matching + up to 3 months of pause), so we could be on the hook for more work in coming months. But you get the point 🙏