DTC POD

@ramongberrios @TheRock @PapaTui_ We’re ready @TheRock

200k+ people want to hear more. @TheRock you down to join us on @DTC__POD ? @PapaTui_ lets make it happen 🤝

DTC Pod - Live Recording x.com/i/broadcasts/1…

@ramongberrios @JoshJDurham Banger!

18,300,000 organic impressions in 30 days at just a $1 CPM 🚀🚀🚀 That's the power of influencers seeding. @JoshJDurham sat down with us for a conversation on @DTC__POD and broke down exactly how he does this. Here are some of my favorite takeaways 👇

@ramongberrios 🧢📈

Paid marketing is ruining DTC…. Hear me out. I don’t know how you feel, but to me, it feels like a race of marketing teams focused on getting the most people in a funnel as opposed to building a tribe around a brand. “Whoever pays the most, keeps the customer.” Founders are increasingly prioritizing CAC, LTV, ROI, and other metrics as a measure of success. Where’s the culture at? During my college years, I remember visiting a streetwear shop after classes and just hanging with the peeps there every day. It was kind of like, what gang are you repping? Aka- What tribe do you belong to? I was repping 10deep, Mishka, and Crooks & Castles. (Shoutout to them) These brands intentionally wouldn't market to customers that couldn't fit their gang or their tribe. They prioritized brand fit over revenue, and I loved it. A great example of a founder who is all about culture is @TheSzef, the founder of @DadGangCo, a hat brand for dads. Who also joined our podcast @DTC__POD this week. He truly built his brand around his tribe. In a little over a year, Bart has sold over 90,000 hats that are being used by dads in the hospital for the birth of their kids, baby showers, gender reveals, etc. In a short amount of time people like Dwayne Wade, Luka Doncic, and a ton of other celebrities have repped Dad Gang on IG - aka joined the tribe. He started out only using Instagram Boosts with a couple of Simple SMS and Email Flows. He built a facebook community with over 4,000 members who are constantly sharing their purchases and talking on fatherhood related topics. And those are success metrics we should focus more on. Culture and Community. Tune in to the full episode 👇

@jjesschan 🤝

Diary Of An Entrepreneur Series continued... Day 197: - A deep work day of diving into our sales process & sales decks to overhaul everything - New podcast with @DTC__POD is liiiiiive 🥳 link below! - Started the process by asking my team what some of the biggest challenges they've seen from watching our sales calls recordings & also during onboarding - One of the most important concepts I've kept top of mind whenever I'm working on improving our client experience is that happiness = what you get - expectations - That means a LOT of delivering great work also comes from setting realistic expectations up front & that's done during the sales process - Sales often has a bad rap because if you're just optimizing for a great close rate, you can overpromise & underdeliver. But we're optimizing for client retention which means setting realistic expectations & keeping people happy in the long-run - After collecting team input, we put together a project brief outlining: 1. What success looks like for this overhaul 2. Gaps we're seeing on the sales call 3. Gaps we're seeing during onboarding/partnership 4. Essential slides/info we want to include - Then we mapped out the key takeaways & mindset we want clients to have at each stage of our sales process, from our discovery -> audit -> proposal -> agreement -> kickoff -> onboarding - From there I started outlining a structure of our sales deck & how I want the information to flow - Biggest challenge we deal with is throwing too much information at people at once during the audit so we're really focusing on refining & simplifying - Pretty much going to be working on getting the flow of the slides down for a while, then doing the same for our entire sales process - Once that's all aligned for the team, is when we'll actually build the content for the deck & write out templates/scripts - Separately, had my director flag that I had some missed deadlines that I didn't update in our Leadership Dashboard & it was a proud moment that we have a culture where everyone is held accountable 🥳 - Also worked on rebuilding our business model & working through how we can reduce the risk for clients to take on new retention initiatives + make it more frictionless #diaryofanentrepreneur If you're liking this series, follow me @jjesschan to follow along & start from the beginning here 👇 x.com/jjesschan/stat…

A new and final ep of 2023 for @DTC__POD just dropped with @lessin ! We discussed: 1. Platform risk and independence 2. Unique investment opportunities right now and in the future. 3. Creator economy challenges 4. AI's impact in commerce 5. AI's role in content creation 6. Influencer market valuation and Sam's thesis for investing in creators (my fav one) 7. Digital franchise model potential 8. Shifts in social media dynamics Tune in 👇

Did a podcast with the boyz from @DTC__POD My first ecom podcast ever and I did not hold back We talked: ‣ Going viral on TikTok + Tiktok Shop ‣ Building micro brands in high barrier markets ‣ Underrated marketing hacks for rapid growth Tune in - open.spotify.com/episode/57hYn0…

@RetailDive crazy stuff going on right now 😅

In October alone, Hello Bello, Rite Aid and Showfields all filed for #bankruptcy retaildive.com/news/running-l…

@glossyco @Starter @CarlBanksGIII pretty dope stuff tbh 🫡

Athletic apparel brand @Starter is entering a new era. As @CarlBanksGIII, president of apparel company G-III, leads Starter in this new phase of growth, he is relying on collaborations, nostalgia, quality products and powerful brand storytelling. bit.ly/45RdZgs

@zachmstuck 🔥

When your DTC brand launches on Amazon and you’re doing $3k/day within the first week…🤦‍♂️ For transparency we’re spending $25k/day on Meta ads (all driving to dtc site) for this brand. I was trying to be intentional about launching on Amazon for this brand…and by that I was being a dumbass and waited too long to launch. I probably lost out on hundreds of thousands in revenue this year because of this. All of my future brands will go live on Amazon and DTC from day one. Don’t be dumb like me and list all your DTC products on Amazon. ✌️

@mattepstein Good thing you got it back 🫡 Be safe

WOW MY FACEBOOK ad account was just hacked Some ad agency out of hong kong logged in and switched the recovery email Luckily I found out minutes after and was able to secure the account THAT COULD HAVE BEEN BAD

@cpgwire 😱😱

Alo Yoga seeks investment at a whopping $10B valuation 💰 businessoffashion.com/news/retail/al…

@karagoldin looks like you need some @hint have fun!!

Getting my hike in with the guys and the cactus on this beautiful Sunday. 🌵 ☀️

A shop in Paris called Distance is daring people to try and steal their shoes. But here's the twist: if you want to take the shoes, you have to be faster than an Olympic sprinter. Read the whole exciting story in our latest newsletter post here 👇

@cpgwire 🫡🫡🫡

UGLY, the sustainable vodka brand that launched in Australia in late 2022, teased a new line of RTD cocktails 👀

@harleyf @LewisHamilton @Shopify Shopify is making some waves

One of the best F1 drivers in history, @LewisHamilton just dropped Almave, the first non-alc tequila. And it's powered by @Shopify. Congrats @LewisHamilton 🥃​👊​ almave.com

@ChereneAubert talk to us 👀

I’m a big believer in “the funnel”. y’all wouldn’t know about that

@Aishwarya228 👀🪄

🔔🔔 COOL JOB ALERT! Brightland is hiring a Head of Marketing! Director/Sr Director level, overseeing paid and brand, will get to build out more of our wonderful marketing team. LA very much preferred (open to NYC for the right person) LMK if this is YOU or someone you know 😊