
the number of non-technical founders trying to build their own app has exploded
vibe coding opened the door and people walked straight through it which is great, until they hit the wall
almost every founder who has approached me recently has the same story they started building, got excited, then got stuck
and it wasnt the code that stopped them ai writes the code, that problem is solved
what stopped them was the software engineering layer underneath it all
the architecture decisions, the tooling, the environments, the integrations, the deployment, the cloud infrastructure, the submission process and so on
thats not something an ai prompt fixes
coding is one piece of software development
founders are starting to realise that
and now they're coming to me not to build for them, but to learn how to navigate it themselves
because they want to vibe code like an engineer, and thats the most encouraging thing i've seen in years
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