Google announced Chrome wants to move off 3rd-party cookies in 2022. Are you ready? Learn how Thunder is leading the ad industry toward a privacy-based, data-driven future makethunder.com/google-chrome-…
What is 1st-party data? Can you build your own identity graph from it? All your questions about first party data and digital advertising are answered in our latest article
makethunder.com/what-is-1st-pa…
[Blocking competitors from YouTube] increased the long-term value of Google by billions of dollars because it strengthened the company’s grip on advertising technology, according to O’Kelley. "That’s kind of how monopolies roll," he said.
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ANA covers the rise of attribution modeling. Check out key insights shared by Thunder on how brands are approaching attribution today
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@samuelvandeth It’s the crux of the question. Is owning analytics and ad serving helping them make more ad revenue on search and YouTube than they deserve to? Don’t marketers deserve an independent partner (maybe @MakeThunder?) instead of letting google grade their own homework?