Rob Terrin

Production days in LA are down nearly half and the entertainment industry is feeling it. A friend, who has been working as an editor for over 25 years, compared it to a coal mine shutting down.

I am genuinely impressed by mainstream media outlets ability to find absolute nobodies in cybersecurity. It's remarkable. I am often left speechless. There has been dozens occasions, especially as of recent, where some media outlet will be like, "Today as a special guest is world-renowned cybersecurity expert and ethical hacker Joe McCyberSecurity". I'm like, who the fuck is Joe McCybersecurity? I've been doing cybersecurity and malware stuff for a long time and I've never once seen or heard of Joe McCybersecurity. If he is world-renowned, I would THINK I would have seen them or heard of them. The camera then pans over to Joe McCybersecurity and it is the most generic cookie cutter white dude in a cheap suit and the tag below him will say something like, "Joe McCybersecurity, Ethical Hacker, CEO of Cybersecurity McJoe Industries" I'm like, "Cybersecurity McJoe Industries? What the fuck is that?". I look it up and it's a generic WordPress website hosted on GoDaddy with an expired SSL cert. Joe McCybersecurity then babbles incomprehensible nonsense for about 60 seconds until the TV host goes "woaw" and it cuts to a commercial. Absolute cinema.

Just a matter of time until we’re back over 7% 💀

We built a system where Claude knows our entire company before I type a word. Three operating companies. 50+ properties. Full context on every session. Three tools. Any small business can build this. Most business owners use AI the same way every time. Open Claude. Re-explain the business. Re-explain the team. Re-explain the numbers. Then ask the question. You're onboarding the same employee every morning. We fixed this. Claude now knows the full operation before I type a word. Start with your most important company knowledge. Turn each topic into its own markdown file. Markdown is simple text that AI reads clean. Think about what you re-explain over and over. How your business makes money. Your org chart and who owns what. Your pricing. Key metrics for each team member. Your sales process. Your brand voice. One topic per file. Keep them short. Put everything in Obsidian. It's free. Files stay on your computer. Nothing goes to the cloud. Think of it as a filing cabinet on your own hard drive that AI can search in milliseconds. Here's what makes it work. Every file connects to related files through tagged links called wikilinks. When you ask Claude about a specific client, it doesn't just find the client file. It pulls every project, contract, invoice, and note tied to that client. One question. Full picture. Then connect Claude Code. It works like the regular Claude desktop app with one difference. It has the keys to your filing cabinet. Claude Code reads files right off your computer. No uploads. No cloud. No file size limits. Your financials, client data, and internal strategy never leave your machine. For business owners who won't put sensitive data on someone else's server, this solves the problem. Most people I know spend $100 to $200 a month on Claude. If you're already paying that, you should be getting more out of it than a chatbot that forgets who you are every session. Some of you already use Claude Projects. Good. That puts you ahead of most people. Projects let you upload files and give Claude a custom instruction set. For small tasks, it works. If you have a handful of documents and a clear use case, Projects is the right starting point. But it has a ceiling. Upload limits cap how much context you can load. Your files live on Anthropic's servers. And every project is its own silo. Your sales project doesn't talk to your ops project. Your finance files don't connect to your team files. The Obsidian setup removes all three limits. No upload cap. Files stay on your machine. And every file links to every related file across your whole company. The last piece is one instruction file. It tells Claude how your company works, what role it plays, and how to navigate the knowledge base. Think of it as the onboarding doc you'd hand a senior executive on day one. Except this executive never forgets it. Once it's built, every session starts with full context. Claude knows your team. Your numbers. Your processes. You skip the setup. You go straight to the work. Three tools. Obsidian (free). Claude Code (you're already paying for it). One instruction file. If you run a business and you're still re-explaining yourself to AI every session, you're leaving speed on the table.