Aistis 💡

loong time no see…YT masterclass vlogs are back and the first one's a special one. Hong Kong trip with reflections on the last 12 months, updates on internal brands now pushing $200k days, learnings and insights on how to get yourself to 9-figure levels, with some fun in between, as always. enjoy: youtu.be/Lr1-DcX_Yo0?si…

@realwct1234 kandy

@buffalofink kandy

Drop your favorite creative agency(s) below. Look to get some more creatives in the pipeline for a 9 figure brand.

being able to change your state of mind is one of the most important things in ecom. one tiny change can take your brand from struggling to millions a month. and the only thing standing between those two is an ability to change your own POV on your market, product and customer. sounds easy but it’s literally one of the most powerful things in scaling ecom brands.

@ecommmoose kandy

Looking for a world class creative agency. You’d be working on a 9-figure DTC brand, With serious spend + high creative volume. If you’re elite, comment below. Know an elite agency? Please tag them. Top 1% only. DMs open.

@ariesnotebook 👀

This $4M/Month Shopify Perfume Brand Is Scaling Insanely Fast

@risdom_ ours is red, handmade

@aistisnotes what flavor of kandy do u have ? I need the one that ppl do at raves

kandy things

@HammadHassan021 the last thing I need is you managing my ads lol

@aistisnotes ROI is at last you will be in loss soon if you don’t apply creative and meta game

@zakaria_airak kandy solves it all

Looking for best-in-class partners in: → Creative agencies → Google Ads → VSL production → Upsell → CRO → Fractional CFOs → Payment processors → and more My community is at an all-time high, brands doing $10M-$100M/yr and growing every day. I don't take affiliate cuts or rev share. Never have. I just want to connect members with the best in the game. DM me or drop a comment if you can handle 7-8-9 figure brands. If you can't, please don't. RT for visibility 🔁 thank you

@100kdayorgay which discord?

@aistisnotes someone on discord leaked 2 of your/your clients brands lol.. one is a purple/white supplement and the other one is a herbal supplement

@andrass77 its a client. but our internal brand is not too far away as well

@aistisnotes your own brand?

@EcomWinner nope

@aistisnotes Hike? 🤔

@ecompixsil yeah

@aistisnotes Just one brand?

@mannybarbas_ good offer and creatives is enough

good morning your daily reminder that with a good offer aggressive creative testing and cost caps you can scale pretty much stress free GGs

@iamshackelford can I train my customers to buy more?

Bold but most of these are going to be true for you on a non-sub or full sub brand. Every time you run 30% off, you're training your customers to wait. They learn that full price is for suckers. Then when you actually need margins (which you will at scale), you've already destroyed your pricing power. I've watched this happen over and over. Brand does $400K during Black Friday with aggressive discounts, then struggles to hit $80K in December because they conditioned their entire customer base to expect deals. This is the discount death spiral and it's why most brands can't scale. THE PERCEPTION SHIFT People value what they RECEIVE more than what they save. A $20 discount feels forgettable. A free mystery gift feels like you won something. The cost to you is identical, but one creates excitement and the other just feels like math. Customers react to how an offer makes them feel, not the unit economics behind it. Perceived value can stretch way further than a dollar amount ever will, and the brands that understand this build offers that feel richer instead of just cheaper. HOW I THINK ABOUT OFFER STACKS Every scalable offer follows the same structure: Start with your hero product. One primary SKU with one clear outcome. If the customer is confused about what they're buying or why, you've already lost. Then build your entry incentive without touching the price. Instead of "20% off" try BOGO, a free complimentary product, or a gift with purchase. Your anchor price stays intact while the perceived value climbs. Add a volume ladder to reward bigger orders. Buy 2 and shipping is free. Buy 3 and you get a gift. Buy 4 and there's a mystery bonus. You're nudging customers UP, not keeping them flat. Layer in non-monetary bonuses like mystery gifts, limited exclusives, or "only available today" items. Stuff that feels special without ever discounting. The best offer stack increases AOV without cutting price. THE BUNDLE Bad bundles are random products thrown together. Good bundles follow the rule of belonging together. Think completion, not variety. Product → Enhancement → Protection → Usability. Skincare example: Cleanser + Serum + Moisturizer = Complete ritual. Supplements example: Main product + Complementary stack = Max results. When the bundle makes sense, refunds drop because customers understand why everything is included. They're not asking "do I want this?" They're thinking, "I need this." THE AOV MULTIPLIERS Tactical shit that actually works: Tiered free gifts where spending $100 gets you Gift A, spending $150 gets you A + B, and spending $200 unlocks all three. Customers see the gap and upgrade themselves. Threshold psychology like "You're $17 away from free shipping." Set that threshold just above your average cart value and watch what happens. Quantity breaks are structured so buying one is $50, two is $90, and three is $120. When you lay it out like that, three becomes the obvious choice because the math just makes sense. All of it needs to feel logical, not forced. The second it feels like a trick, you lose trust. THE WARNING SIGNS Your offer stack is broken if refunds spike when you change offers, conversion only works during promos, customers disappear after first purchase, or margins compress as you scale. Your offer stack is working if AOV climbs without higher refunds, conversion stays stable over time, repeat purchase rate is strong, and you're not dependent on discounts to move product. SHORT TERM VS LONG TERM Brand A runs 30% off. Does $200K/month with a 25% refund rate and 12% repeat. Twelve months later they're doing $190K with dying margins. Brand B runs a value stack. Does $180K/month with an 8% refund rate and 34% repeat. Twelve months later they're doing $420K with healthy margins. The short term spike blinds you to the long term destruction. Offers should be leverage to protect margin, increase value, and build something that actually compounds over time.

@jforjacob but its not scalable sir…i want my reddit scraper back

The best way to do research on your audience isn't searching "x problem" on reddit Reddit is literally the most basic thing you can do and really shouldn't make up much, if any of your research 1. most of the content is fake 2. You end up with just the stuff the most insufferable % of the population is talking about (the karens etc) What you should be doing instead is living like you have the problem, fully immersed in content rabbit holes etc Consider it the 'method acting' of ecom Like, if you have diabetes you wouldn't just search 'diabetes' on reddit and call it a day lol Or maybe something more relatable for the ecom bro's is health / fitness When you were embarking on your 'getting shredded' journey did you just search 'how to build muscle' on reddit, I doubt it You probably were consuming content on Youtube, instagram, found there were different philosophies on effective workouts, different approaches to diet etc Should i do 5 x5? Should i go high volume approach? Is 3 days a week actually more effective than 7 days a week? Are isolated lifts even worth it? Is keto the best way to loose fat? What about carnivore? Is the IIFYM approach healthy long term? How much protein do I really need? each of these would lead you down a different rabbit hole and you would find youtube channels, blogs, groups etc that expanded on each of these You'd connect with people in real life and at the gym and ask questions, share ideas, train with each other etc Then maybe after a year or so you would have a pretty wide and balanced knowledge base on the subject Imagine then with all that knowledge how effectively you could market to people around fitness You could make ads specifically for the 5 x 5 bro's telling them how they needed more volume if they wanted to grow more You could re-educate the keto crowd on how low carb long term is bad for the thyroid and that eventually leads to all your bodily systems slowing down, including those responsible for building muscle and ironically burning fat You could show people how working out 7 days a week likely isn't optimal and that having adequate rest between workouts will get you to your goals faster Anyway, hopefully you get what I mean Most ecom guys goes 1 level deep on their research and think it's enough Sorry but you have schizo mfrs like me to compete with Pretend you have the problem, start looking for answers as you normally would do with your actual IRL interests instead of just cherry picking a sentence from reddit to use as your hook

@nkecom just proved that its dead

Ecom is so dead. Our new brand only did $10k first month. - $10k rev - $3k MRR - $0 profit Would have made more money if I went to a strip club & picked up a dollar from the floor. EVERYTHING IS AI TOO. - AI product research - AI product pics - AI positioning - AI offer building - AI design - AI static ads - AI copywriting. These robots are going be the death of ecom man. Might as well quit now.

@nicktheriot_ its called awareness. if you’ve been feeling like a balloon, tried everything out there and nothing worked you might as well wake up and want to try lymphatic drops while every other brand claiming “get rid of bloating” is not relevant anymore

Was scrolling through Nature's Best Lymphatic Support Drops page the other night And honestly had to stop and just write some shit down because this offer is doing some things really well but also fumbling the bag in ways that are almost criminal for a brand that claims 2,738 reviews. So let me break it down real quick. First thing that jumped out, the bundle structure is actually solid. They got the 3 tier thing going, single bottle entry, middle tier with the "Most Popular" tag, top tier with "Best Value." Classic move and it works because nobody wants to be the person who picked wrong. You land on that page and you're not thinking "do I want this" you're thinking "okay the 4 bottle one is obviously the play here." AOV is climbing without the customer even realizing they got pushed up. That's clean. The free Body Gua Sha on the top bundle is smart too. That's like a $15 perceived value item that probably costs them $2-3 to make. Way better than just throwing another 10% off. People don't think "I saved $15" they think "I got a whole detox ritual now." That's the move. But here's where it gets stupid. Every single bullet point is written from the product's perspective, not the customer's. "Supports your body's natural lymphatic cycle." Bro. Nobody on this planet wakes up and thinks "I need to keep my body’s natural lymphatic cycle in order." Tell me I'm not gonna look like a balloon in my jeans anymore. Tell me my ankles aren't gonna swell up on a flight. Write it from where the customer actually lives instead of edging over where the ingredient sheet lives. Then there's the "Black Friday Sale!" banner. It's literally February right now! Anyone with a pulse sees through that immediately and now you just killed all credibility on the page. If you really really want urgency, make it real or just don't do it. The crossed out prices are sketchy too. $240 crossed out for a bundle that's $71.99? Nobody believes that was ever $240. Oh and there's a comparison image in the product gallery…"Nature's Best vs. Other Brands" with the checkmarks and everything….and it's buried in the frickin’ thumbnail carousel where nobody clicks. That image should be ON the page doing the heavy lifting. Also no money back guarantee visible anywhere above the fold. For supplements where skepticism is already through the roof, you NEED that front and center. "Join 23,000+ people who say…it WORKS!" is the weakest social proof line I've ever seen on a page with almost 3K reviews. Pull the best testimonial from those reviews and lead with that instead. Something specific and real that makes someone think "okay if she got that result maybe I will too." "It WORKS" with an exclamation mark just sounds like every other scammy supplement on Amazon. And the "NEW LOOK — Same Formula" badge on the product image is actively creating doubt. Someone sees that and thinks "wait is this the same thing all these people reviewed?" You're undermining your own reviews bro. The bones are there though. Bundle structure is right. The bonus play is right. The review count is real (probably). But they just keep shooting themselves in the foot on the page with fake urgency and feature copy and a headline that tells nobody why they should care. Fix those things and this offer converts 4-5x harder overnight.