$ilento รีทวีตแล้ว

if you're making listicles for your product, this is how i structure mine
its too easy and lazy to just give 10 reasons why the product is great
no one reads it because there's no reason to - they have no connection with it
my thinking is that the best way to structure the LP is like how you would a video ad
and try to answer the questions you think the customer would ask themselves while reading it
for example, a 9 reason listicle would be structured like this:
start with a good hook to engage the reader. preferably an open loop headline that gives them a reason to read later
[the more you can get them to read, the more committed they'll be to finishing it]
Reasons 1-3: introduce the problem they have, call it out, explain the feelings they get, mention the bigger problems that it may cause. Be granular.
Reasons 4-6: educate them on the problem and product, answer the most important questions and establish authority
Reasons 7-9: make the product seem like the easiest, smartest and fastest way to solve the problem you've been talking about. You've educated them on why the product is the best solution, and de-positioned any other alternatives so this should be the easy part
you just need to de-risk the purchase for them (guarantee) and apply urgency (sale/limited stock, etc) so that they have a reason to buy right now
this is how I'd structure any LP, not just listicles
this def isn't the best way to write one, but if you're confused on how to write one, this is a good place to start

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