Indrani Bose

Omnicom’s @Omnicom decision to audit @TheTradeDesk may appear as a continuation of the @PublicisGroupe -triggered scrutiny, but industry voices suggest the moment reflects a deeper structural reset rather than a standalone compliance check. By @Ind_Bos Read More - storyboard18.com/advertising/th… @GowthamanR | @ashishbhasin1 | Rishi Sen - THE SIXTH SEN #adagency #agencynews #advertising

At the DNPA Conclave 2026, S Krishnan, @SecretaryMEITY mounted a firm defence of the government’s approach to regulating social media and digital platforms, arguing that all actions remain squarely within the constitutional framework. Krishnan said the right to freedom of expression under Article 19 is subject to reasonable restrictions under Article 19.2 of the Constitution. “Those grounds are very clear,” he said, adding that courts have repeatedly upheld the government’s stance when such restrictions are challenged. By @ind_bos Read More - storyboard18.com/special-covera… #brandmakers #socialmedia #techplatform

OpenAI is focusing on education-led marketing in India, highlighting real-life use cases of ChatGPT, as the platform crosses 100 million weekly active users, Sheeladitya Mohanty said at AI Impact Summit 2026. @OpenAI | @ChatGPTapp By @ind_bos Read More: storyboard18.com/brand-makers/e… #BrandMakers #AI #OpenAI

Speaking at Storyboard18’s Power of Purpose 2026 in Delhi, Chirag Paswan @iChiragPaswan repeatedly returned to one theme: India’s ambition to become a global food basket will collapse if quality standards are diluted or publicly distorted. By @ind_bos Read More: storyboard18.com/special-covera… #ChiragPaswan #Misleadingads #Processedfoods #Storyboard18PowerofPurpose #PowerofPurpose

Experts caution that domestic cloud providers could face intensified competition from hyperscalers with far greater scale and capital efficiency. Margins in core infrastructure services may come under pressure, particularly if Indian firms remain confined to colocation or reseller roles without deeper capability transfer. By @ind_bos Read More: storyboard18.com/how-it-works/b… @GowthamanR | @SharanVivan - Koan Advisory Group | Chockalingam M. - @nasscom | Rohit Kumar - @tqh_policy | @drsrinip - @AiEnsured | Sourya B. - Jajabor Brand Consultancy #Budget #Budget2026 #AI #tax

As India approaches Budget 2026, policymakers face growing pressure to convert AI ambition into execution. Experts across policy, technology, and industry say the government must move beyond headline commitments toward measurable outcomes across compute access, startup enablement, sovereign model strategy, governance deployment, and digital infrastructure. By @ind_bos storyboard18.com/digital/budget… @BhartiAparajita - @tqh_policy | @JoeBanerjee | @gvk_murthy | Kartik Mehta - @Channel_Factory | @DhruvG08 | @drsrinip #budget #budget2026 #AI

As Budget 2026 approaches, a consistent theme emerges across industry voices: the next phase of India’s gig economy will depend less on legal recognition and more on execution, transparency, income stability, and worker-centric digital infrastructure. By @ind_bos Read More: storyboard18.com/how-it-works/a… Anupama Bhimrajka - @foundit_India | Balasubramanian A - @TeamLease | Vijay Vasanth - @GiHolding_IN | Jayanth Neelakanta - Equip | Sanjeeta Mohta - @LearningSpiral | Anil Agarwal - @incruiter #gigeconomy #quickcommerce #brand #budget2026

When the micro-drama wave first hit India, it was sold as a democratic, creator-friendly format. Short episodes, mobile-first viewing and quick production cycles promised opportunity for a new generation of writers and filmmakers. But behind the boom, a quieter crisis is unfolding. By @ind_bos storyboard18.com/digital/indian… @SulaWhines | Sohini Mukherjee | @Nilakshi | Actor Avinash Bhargava | @maneeshjaiswal #microdrama #OTT #entertainment

@aicpdf_official Hi, I am a journalist from CNBC. Whom can I contact for media stories? Kindly connect me with the media contact

Warm wishes for a healthy, prosperous, and successful 2026! Happy New Year! ✨🎉 #HappyNewYear2026 #AICPDF #GrowthAhead #NewYear

Gig economy delivery partners across India are continuing a nationwide strike on December 31, 2025, involving major platforms including Swiggy, Zomato, Zepto, Blinkit, Amazon and Flipkart. The industrial action, organised by the Telangana Gig and Platform Workers Union (TGPWU) and the Indian Federation of App-Based Transport Workers (IFAT), follows a previous walkout on December 25. By @ind_bos Read More: storyboard18.com/how-it-works/f… @ShaikTgfwda | @TGPWU | @Connect_IFAT #gigeconomy #quickcommerce #brand #marketing

@jagritichandra I have an Indigo flight this Friday from Del to Mumbai, no one is responding about cancelling, I wanted to cancel, do you suggest I take another airline instead and book in advance?

My answers to some common passenger queries I have been getting regarding IndiGo 1. They will soon return to normal flight operations. Within Dec 10-15. 2. If we see some curtailment of flights, either ordered by government or own decision - you will be informed. But expecting smooth communication with customers to slowly come back to normal levels by Dec 15. 3. Those of you with missing bags -sit tight for another 2-3 days. The airline has returned 4,500 of 9,000 bags and plans to return the remaining in another 36 hours. 4. What we are seeing right now is an aberration. This is the most efficient airline in the country. No, this is not a paid post simply because you aren't hearing abuses and I refuse to participate in mass hysteria. 🙏

@IndiGo6E It's on 12th December, PNR is B3CVQF

@IndiGo6E no customer care executive is picking up the call, pls help me cancel my flight asap - 6E6051 from Delhi to Mumbai

India’s microdrama startups are racing to build a new content category, and artificial intelligence sits at the center of every bet. From slashing production costs to activating decades of archived TV content, AI is reshaping both the supply and economics of vertical storytelling. By @ind_bos Read More: storyboard18.com/how-it-works/i… with inputs from - Dashverse | Saurabh Pandey - StoryTV App (By Eloelo group) | Mayank Jain - @Stellaris_VP | Suparna Singh - Frammer AI | Sohini Mukherjee. #OTT #microdrama #socialmedia

When India’s women’s cricket team lifted their first ICC Women’s World Cup trophy in Navi Mumbai on November 2, the moment was instantly mythic. But this time, there is a new tension sitting right under the celebration. The world of advertising is finally paying attention. The market forces are finally interested. The question now is not whether brands will rush to sign these athletes. The question is whether this rush will convert into long term investment. By @ind_bos Read More: storyboard18.com/how-it-works/r… #cricket #womeninblue #womencricket

@urbancompany_UC I have suddenly been blocked on UC without any reason, no customer care person is helping, please help asap #urbancompany

As these technologies increasingly influence how news is consumed, opinions are formed, and reputations are shaped, the legal system is under pressure to define boundaries that were never built for non-human actors. By @ind_bos storyboard18.com/how-it-works/c…

@deepigoyal @zomato hmm

This isn't an ad. It’s a belief in effort over everything else. Every day, millions of Indians tap ‘Place Order’ on @zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break. Different stories, one thing in common: Consistent effort. We’re not here to celebrate the stars, but the fire that built them. The fire each one of us carries inside — while food is just the fuel. To everyone chasing something they care deeply about and showing up for it — we're glad to be a small part of your journey ❤️

There’s no 'gaming line item in the media plan' the way there is for YouTube or Meta, so even interested brands default to safer, established channels, according to experts. By @ind_bos storyboard18.com/brand-marketin…

Elon Musk’s X has scrapped hashtags in ads and shifted to vertical screen pricing, aiming for cleaner user experiences but sparking advertiser concerns over rising costs and reduced cultural agility. By @ind_bos Read More: storyboard18.com/how-it-works/f…