Eric Lay

After 10 years of failed startups, I’ve finally found the next trillion dollar company. Introducing @VirioAI — the AI marketer for enterprise. As a teen I made content that did 1B+ views/month… …and earned <$10K. That’s when I learned: Views ≠ Pipeline Likes ≠ Revenue The problem wasn’t creating attention. It was turning that attention into revenue. Virio is built to solve exactly that: 1) Tracks your sales pipeline & marketing initiatives 2) Plans targeted content across your entire GTM team 3) Deploys messaging tailored to each decision maker To celebrate our launch out of stealth, I'm giving away our 16,456-word playbook that's generated $50M+ in pipeline. Repost & comment "Virio" and I’ll share it with you in a few minutes!

Hitting $10M ARR should be celebrated more than raising $10M when building a venture scale business.

@jai_mansukhanii @generalmagic_ai congrats on the launch! y'all are crushing it

We just raised $7.2M USD to make insurance feel magical. Nobody has ever said "my insurer was so easy to deal with." We're changing that. @generalmagic_ai builds AI agents that text your customers and complete insurance workflows end to end. 30 minute quotes now take 3.

If you want to learn how we use LinkedIn as our only GTM channel to add $1M+ ARR per month, I’ve laid it all out here. Maybe someone can give me advice on how to do this on Twitter 😅

@SherryYanJiang For me it’s not about the founders but about nurturing your founding team to have the same fire

@itsericlay what if you’re already unreasonably ambitious?

SF is the BEST place in the world to build startups. Period. To all my friends in Toronto and NYC - you're all wrong. I used to think it was overrated. Then I moved here full-time, and now I REALLY get it. Here's why San Francisco beats every other tech hub: → Minimal distractions: I love a city with little to do. No FOMO, just pure focus. → Nature is underrated: Ocean air, hills, founder hikes. A clear mind is key for creativity. → The network effect is unstoppable: Other cities try to build ecosystems, SF isn’t building an ecosystem, it is one. Success attracts more success, and the cycle keeps growing. → People think BIGGER by default: Everyone in SF knows multiple people who've had 8-9 figure exits. Not just as founders, even as EMPLOYEES. Exposure to massive success rewires your ambition. That difference is EVERYTHING. I'm spending 3x more to build here than I would in Toronto. But it forces me to operate 5x more effectively. Only the truly committed survive here. Natural selection at work. Worth. Every. Penny.

@jefftangx down!

@itsericlay Trade notes

@arjaythedev glad it was helpful!

@itsericlay really useful read, thanks.

@shubh_dholakiya assuming i dm 100% of them i'm seeing typically 15% meeting booking rate with personalized outreach

@itsericlay linkedin as sole GTM channel is bold but makes sense. the trust factor is 10x compared to cold email. curious what your conversion looks like from connection to call booked?

@samstphenson Gotta check out the guys at tandem. They are amazing for both coworking and renting your own larger space! @Tandemspace @RafiSands x.com/itsericlay/sta…

Wondering if anyone has recommendations for office space in SF? We’re looking for: • Space to scale to 25-30ppl over the next 12 months • Good space for community events • Good light and character. Somewhere that would make you smile when you walk in If anyone has great brokers, buildings, subleases, or off-market leads - would hugely appreciate intros

@leacabrini thanks man! happy to share more insights if you wanted to chat.

@itsericlay Solid advice.

@JamesonCamp lets jam!

this is fantastic! i've driven a few million through content marketing on twitter without really having a structured plan but i'm quite sure i know how to attack it. if you ever want to share notes, i'm actually about to go try and hammer linkedin for a new agency we just launched two weeks ago. happy to chat

@livtoshare gotta check out liv's linkedin content as well! linkedin.com/in/livia-han-8…

@itsericlay linkedin content 4ever!!

Gotta check out @Tandemspace if you're a startup founder looking for a great space to work out of. @RafiSands

link to apply: jobs.ashbyhq.com/virio/8bf25d3f…

🚨 Virio is hiring for the Head of Sales Development with $280K–$420K TC! We’ve been adding $1M in ARR per month, and now we’re hiring a Head of Sales Development to build the outbound engine that matches that momentum. We’re looking for a true player-coach. - someone who has personally generated serious pipeline - understands how to sell to founders and GTM leaders - can design the system while still being the hardest-working rep in the room - own outbound end to end - targeting, messaging, tooling, experimentation, coaching, and conversion - fluent in modern outbound tools like Clay, Apollo, HubSpot, and LinkedIn - who is comfortable being measured on outcomes This is an in-person, full-time role in San Francisco (no hybrid or remote). You’ll work directly with the founders and help define how outbound scales at one of the fastest-growing AI GTM companies in the city. If you are the best sales development operator you know, apply with the link in the comments 🚀 If you know someone better than you, please tag them!