josh
689 posts

josh
@joshhh
DTC Apparel founder that won with design & UGC. Running UGC for consumer → SovaMax Standout merch → DM Creative Studio
la/sf เข้าร่วม Kasım 2024
100 กำลังติดตาม110 ผู้ติดตาม

Was going to charge money for this, but f*ck it.
I just put together a 36+ page breakdown of everything we did to build, launch and scale Stanley for X in only 10 days, including:
→ Beating OpenAI on Producthunt
→ Acquiring over 700 users in 24h
→ Hitting $4,000 MRR in less than 48h
I've spent hours writing the full breakdown of EVERYTHING that we did during this 10 day sprint to achieve the results above.
Now the full case study is yours for free.
Just:
1. Like this post
2. Reply "PDF"
And I’ll send it over.
(Make sure you’re following me so that I can DM you

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AI slop gets stuck in 200 view jail.
AI slop costs ~$1 to make, so CPM is ~$5 at best.
Real UGC gets millions of views.
CPM is cents on the dollar.
AI slop ruins brand reputation.
Real viral content increases brand reputation (and actually converts)
Audiences are hyper-vigilant of AI content.
The demand for real viral content is skyrocketing.
Distribution doesn't matter if the content is low quality.
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How to source viral UGC creators that actually create content that converts:
Search keywords in your niche on TikTok or IG.
With these keywords, micro creators will pop up.
Outreach to micro creators with <15k followers that are already posting in your niche.
Look at the creators' engagement rates too, not just views.
Make sure the creators you reach out to match your ICP.
DM all of them.
Talk to hundreds of creators.
Give the finalists a small test and onboard them if they pass.
You need to test for quality and see if they can handle high volume.
Have your creative strategists brief them and tell them what to post.
Remember, your success with mass UGC marketing is heavily based on the quality of your creators.
Hire creators that look and talk like your dream customer.
Hire creators on engagement metrics.
Be willing to pay to keep great creators.

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@EvoBradley It lowkey becomes a full roundtrip. You focus so much on optimization and structure that you forget the magic input: good content
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On top of that, Meta will not let AI creative win out. It would destroy trust on a platform that does 98% of revenue from paid advertising.
Jesse Streur@ecomstreur
Meta rep just told me the best performing creatives right now are non-AI. Everyone jumped on the trend so authenticity is winning again. AI still works for some brands, but every top performer under his management is real people content. The window closed faster than people think.
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@PaytonInSpace @NASA Payton, so much design potential with Dispatch's product.
We design & produce merch and work with Moda, Cal AI, Cluely, Dedalus and more. Would love to show some designs if y’all want to standout on demo day!
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@advaith_sridhar Advaith, love the futuristic design scheme on Matforge's site. We design/produce merch and work with Moda, Cal AI, Cluely, Dedalus and more. Would love to show some designs if y’all want to standout on demo day!
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@falkemil_ @iantien @ycombinator Emil we can make some insane designs for Tenet. We design & produce merch and work with Moda, Cal AI, Cluely, Dedalus and more. Would love to show some designs if y’all want to standout on demo day!
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One of the greatest traits a founder can have is being a great storyteller.
@iantien at Mattermost is one of those founders.
He went through @ycombinator as a video game company. Then pivoted to building on-prem collaboration tools for organizations where the mission is so critical that the tools simply cannot fail.
Pretty wild transition, but it makes total sense when you hear him tell it.
Building in defense is hard. It's not just the tech. It's everything around it. The faster you can find people who've been in the trenches, the better.
Ian and the Mattermost team have. Worth reaching out if secure, on-prem comms matter to you.

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@MarshallJGould Marshall, you guys clearly have a strong taste for design saw the site, so thought this would be relevant.
We design & produce merch and work with Moda, Cal AI, Cluely, Dedalus and more. Would love to show some designs if y’all want to standout on demo day!
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@p_volnov @hevn_finance Peter thought this would be relevant! we design/produce merch and work with Moda, Cal AI, Cluely, Dedalus and more. Would love to show some designs if y’all want to standout on demo day!
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Do live demos if you’re early stage! 📺
Today, you have to get on a call with us to open a business account at @hevn_finance . But originally, we tried to make onboarding fully self-serve. The idea was simple: better UX, less friction, faster scaling.
Reality was the opposite.
Most companies only completed onboarding after talking to us directly. 9/10 of users who submit KYB documents only do it after a live call with the team.
Onboarding is never just onboarding in the early days.
People wanted to ask questions.
- They wanted to understand legal/banking setup
- They wanted to know how and who stores their funds
- They wanted confidence that there are real people responsible for their money.
And honestly, those calls became one of the best sources of learning for us:
- We hear the exact objections stopping companies from moving forward.
- We discover unexpected use cases and workflows.
- We learn which features actually matter and which ones nobody cares about.
- We build trust much faster than any onboarding flow can.
Now me and Pasha spend most of his day doing HEVN intro calls. It doesn’t scale perfectly, but at this stage it’s probably the highest ROI thing we do.
Nobody will explain your market better than your own users.
Sometimes the fastest way to learn is just to get on a call.

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@ethan_kinnan Awesome, think your DMs are closed can you email me:
josh@hardpointco.com
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