Rohan

What an unreal feeling. First 1k month off my consumer app helping people quit binge eating. Just 10 days after starting UGC. Big shoutout to @jackfriks for his thread on UGC which got me to start. Just the beginning. Gotta keep my head down. Job’s not finished @nick_candello

SOCIAL MEDIA IS ART ENTREPRENEURSHIP IS ART WHEN I WAS YOUNG I WANTED TO BE AN ARTIST THIS IS MY DREAM JOB

@nicholasnlawton Dialed In December in full effect

how it feels to come back to the great lock-in after thanksgiving break

@dantioxidants Bro was this from our talk? Hahahah

someone asked me today where i think the app space is headed as it gets easier to build (vibe coding, mini apps, whatever), he thinks we'll see more slop he's right - but we'll also see more art here's why: if you view all creation - videos, music, essays, products, apps, etc. - as storytelling, then more access to more storytellers always creates both slop is the byproduct of impure intentions: ragebait, chasing virality for virality's sake, revenue-first thinking but worlds are built where missionaries stand and i'm excited to see more builders stop optimizing for onboarding funnels and mrr and start telling stories that are actually theirs not templates not clones not "what's working right now" just pure vision made tangible

@nickgdwn @JoshRozin Why is trial to paid and retention rates much higher? Implementing this new sheet today

@JoshRozin Initial conversion rate always drops with app2web, but trial-to-paid and retention rates are much higher. If you have a 20% initial conversion rate with IAP, normal Stripe checkout might be 14%. But with the new Stripe payment sheet, that number is closer to ~18%.

Our Stripe payment sheet is my feature we recently shipped. It's only one tap more than IAP and feels much closer to the UX iOS users are accustomed to. And from actual experience using it, the conversion rates look stellar 🤩

@nickgdwn You are a life saver

this is the team (minus a few) responsible for adding over 10BN views to the internet and adding millions to the pockets of gen z creators

@nicholasnlawton Let’s gooooo

so bullish on information and education in the UGC space teaching the world how to run an effective UGC program introducing SideShift education this info should cost thousands, we're giving it away for free on SideShift you should be able to go 0-100 with this now live on sideshift . app

@nicholasnlawton That’s why he’s the goat

JUST DROPPED THIS: IM BEGGING U GUYS TO START RUNNING HIGH VOLUME UGC AND WATCH UR MRR SKYROCKET 😭 (check below)

@tanbuilds Great take, alr seeing it in real time

in the next few years, streaming will be the last form of authentic human content. If you’re building a brand or startup, you better start that twitch account now. that’s where trust will live

@dantioxidants Proud of you man. Best is yet to come

Realized I've never properly introduced myself on here, so here's a quick recap of the last 2-3 years: I coldstart brands and have generated well over 300M views across platforms/projects, but I recently exited all my projects and am back at zero. Here are a few highlights. 2019-2022: TikToker - as cringe as some of my content was, this is where I sharpened my "viral sense" early on 2023: @getconch - This is what got me into this space in the first place. We built the first AI writing detection bypass tool, and almost got kicked out of uni for it. $1M ARR in first 50 days, $2.2M rev, acq. 2024: @MailsplashAI - Tried building my first B2B SaaS to demonstrate I could make anything go viral. I knew almost nothing about DTC email marketing but managed to generate 20M views & 10k waitlist sign-ups in 40 days. Unfortunately, product shipped way too late. $50k rev, acq. 2025: @tryshepherdapp - Duolingo for Bible study. 10M views, 100k downloads in our first 14 days. Probably the most fun I've had working on a project, and know @dantebuilds is only continuing to cook. I've worked on everything in-between as well, from an AI music app to agents for TikTok Shop (@dimensionOS) and so on. Some of these projects never launched. I only really got into any of this because I wanted to take care of my family. And now that I have, I've been trying to decide what direction I want to run in before I sprint again. Super grateful to have ran all the paths I have thus far, and as much as they weren't my marathon (shoutout @slamco_), I know I'm exactly where I need to be. DMs are always open

@dantioxidants Let’s go

And the real show finally begins (shitposting and oversharing)

a little over a year ago a few friends of mine made a group chat for accountability as we started building as of today, 4 have done YC, some have bootstrapped past $30k MRR, and others have started working at cool companies like @perplexity_ai Your surroundings make you better

@mattpsteele @perplexity_ai A rising ride raises all ships

@connormclarenn Just leftttttt

Who’s in nyc? Tap in 🍎

No matter how much money you’re making… never underestimate the power of talking to users. They see with unbiased eyes.

@drewlevinn Let’s gooooo

SideShift is launching the biggest UGC creator program in history. Thousands of videos per day. Nonstop content. One goal: #1 on the App Store. Let’s prove high-volume UGC is the most powerful growth engine in the game.

@sideshift_app office in NY is actually insane. Best tool out there for scaling consumer apps with UGC… and the most supportive & down to earth team ever! They have made UGC so easy for me as someone without marketing experience. Big shoutout to @nicholasnlawton 👏🏽

15-20k / month for UGC 😂😂😂 I can’t take this sh*t for much longer

Is this the most optimal man alive? SF productivity rlly is different 😭 @haseab_

Any consumer app founders in SF? Here for a week!