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ANNOUNCEMENT: Rokt has just paid out over $1 BILLION to brands.
Rokt is a money printing button: Click enable and add up to 10% more profit.
RT + comment "Rokt" and I'll send you a FREE Profit Gap Agent.
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Varun Kundra
287 posts
Varun Kundra
@varunkundra
SVP @ Rokt • Co-founder @Aftersell (acq. by Rokt) 📈💸 • Lessons from generating $1B+ for ecommerce merchants
NYC 🇺🇸 เข้าร่วม Ocak 2013
656 กำลังติดตาม1.5K ผู้ติดตาม
Congrats on the launch @benkaufman! Excited to see where Eko goes from here, seems like a no brainer :)
Ben Kaufman@benkaufman
If customers don't read... Why does every AI shopping tool bury them in text? With eko's Visual Response, shoppers can SEE video answers to any question they have about an item.
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@benkaufman This is awesome, congrats on the launch @benkaufman! Can’t think of why a brand wouldn’t do this
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If customers don't read...
Why does every AI shopping tool bury them in text?
With eko's Visual Response, shoppers can SEE video answers to any question they have about an item.
English
Here’s how I usually price post-purchase upsells so customers feel like they’re getting more for what they paid:
1: Anchor to the original purchase
(don’t introduce a completely new value frame)
2: Lower perceived cost, not just actual cost
(reframe into smaller units like cost per day, per serving, or per unit)
For example, break pricing into intervals: turn $90 into “$30/month for 3 months”. Often, this removes sticker shock instantly.
3: Position as outcome acceleration
(frame it as getting results faster or easier)
4: Bundle to increase perceived value
(stack items so the price feels justified or discounted)
5: Use exclusive post-purchase framing
(make it feel like a one-time opportunity)
6: Keep the gap small
(the upsell should feel like a logical next step, not a leap)
7: Emphasize savings vs buying later
(anchor against future higher cost or missed results)
This is how you price upsells without creating friction.
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@lifeofbi @Armon_Sho Thank you Fan, appreciate the kind words!
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@varunkundra Congrats @varunkundra, @Armon_Sho, incredible to see the continued success and momentum!
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ANNOUNCEMENT: Rokt has just paid out over $1 BILLION to brands.
Rokt is a money printing button: Click enable and add up to 10% more profit.
RT + comment "Rokt" and I'll send you a FREE Profit Gap Agent.
English
@varunkundra imagine Dr Varun - patients get a Disney + ad with their 20k hospital bill
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Both my parents are doctors.
Every family gathering, every parent-teacher night, every "so what do you want to be when you grow up" conversation had the same answer already written for me.
The safest path was obvious: become one too.
> I had the grades and was on the track early
> I met an older kid in grade 7 who was crushing science fairs and wanted to be a doctor and I thought, "yeah, that's me too"
> Everyone around me just assumed it was happening
> But the deeper I got, the more the illusion cracked
> To get there, so much of what you had to do was performative, fake, and hollow
> I liked self-studying and thinking for myself way more than following a script someone else wrote
> I hated the idea of spending my 20s and 30s asking for permission to advance
> So I walked away from the one path everyone around me already believed was mine.
> No safety net
> No guaranteed prestige
> No "doctor" next to my name at family dinners
> Instead, I looked at founders building real things and thought: that's the life I actually want.
> Eventually, I built and sold a company.
All of it started with one uncomfortable realization: the "safe" path wasn't safe for me. It was just slow suffocation dressed up as success.
What looked like rebellion was really just a refusal to live someone else's version of a good life.
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@varunkundra This is absolutely insane.
Congrats guys - well done :)
"ROKT"
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@varunkundra Rokt Aftersell is crushing it! We are so ready to help more brands to unlock more profit! 💰
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