Embedded Nature

we reached $7.5k/mo tiktok kinda imploded rn so I really need to fix my funnels so here’s the quick updates and lessons learned: - redesigning core ux flow improved payment conversion by 40.6% (so yes, good design works. stop slop) - current arpu is still quite low (sub dollar). lots of strategic work needed here but tl;dr build a product that users really love using - still need to find a more predictable marketing channel (literally can’t sleep at night without this). I see a lot of app founders succeeding with tiktok but it’s so fragile honestly. Unless you reach a big enough volume, it’ll be unpredictable. - who’s the best person on X to talk about mobile app ads? I really need some solid advice, willing to pay - customer support has increased significantly so I’m spending much more time taking to users - users are loving the product and the experience we give + our fast customer support ads to this experience At the end of the day if you ask me “what’s the secret?” honestly it’s just consistent testing+repetition. For the past few weeks many founders reached out to me for advice and there seemed to be a common underlying problem. These guys were more focused on copying other apps (ie cal ai, quittr, etc) than building what their users needed/wanted. “but cal ai did this, quittr did that” was the kind of responses I heard most. I’ve probably said this too many times but please talk to you customers Their users ≠ your users and plus if you play catch up, you’ll never win pave your own way