
Andrew M
30K posts

Andrew M
@extrandrew
Building bold brands, creating standout products. Founder of Felony Case.




Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking. It's how to show up when people ask ChatGPT for recommendations instead of Googling. I sat down with him to break down the entire playbook: 0:00 Intro 0:53 The AI ranking opportunity (AEO) 6:14 How to rank in AI chatbots 8:11 Using AI to adapt content for AEO 12:24 Training teams on "AI Intuition" 19:45 Content moats in the AI-slop era 21:57 Dharmesh's new AI agent startup 30:33 AI agent monetization strategy 39:38 The bottlenecks to autonomous agents 45:15 Building teams: humans vs agents 52:49 Why Dharmesh still codes as a billionaire







TIL that Shopify does not exclude automated bot traffic from Session Analytics... all from same ASN (14618 AMAZON-AES) and all running a headless browser.

Founder says $40m+. SEC filing lists $17.2M cash. No reference to equity or other consideration I could find. 🤔




















