Really

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This is crazy 🤯 Buying a house will never be the same!

@CoyDavidsonCRE huge!

@kaylanknit you know: picking up the phone (or responding fast) isn’t optional—it’s the difference between closing deals and watching them slip away. AI or not, speed still wins. Every. Single. Time.

If you are a broker I’m going to make something very clear to you… IT IS YOUR JOB TO PICK UP THE FUCKING PHONE While I love a good compliment for being timely with my responses or hear that they’ve called 8 other brokers and in the time I responded they haven’t heard from anyone else - it is so disheartening to hear how straight up LAZY most brokers are!!

@moseskagan You don’t go broke paying a fair price—you go broke trying to squeeze every last penny and losing the deal.

As a buyer: If you get a binding counter-offer from a seller at a price that’s a win for you, think long & hard before counter-offering yourself. Crushing to lose a good deal bc you got greedy.

@realEstateTrent When debt is an asset, not a liability, you start making moves that look crazy on paper—but make perfect sense in real life.

My friend wants to add about 500 square feet to his house, and it’ll cost him around $1M. Ordinarily, that would make ZERO sense - he’d just sell and buy a bigger house. But crazy as it sounds, in today’s upside-down world where mortgages have basically become a form of national rent control, it actually does make sense. He bought the house a few years ago for $2.5M, locked in a 2.75% rate, and pays $7,653 a month. If he tried to buy a slightly bigger house in the same neighborhood today, it would cost $4M - and with 25% down, the mortgage would be nearly $20,000 a month. So… irrational $1M remodel it is!

@Bethazor1 In few steps you can deploy AI to handle initial repetative stuff and route you the deals worth your time!

I get a lot of calls from property owners who aren’t happy with their listing agents. Many times, the property owners have a few small spaces. The brokers are busy and probably spread thin and give attention to the properties that have the most vacancies, which means more money in their pockets. I tell brokers to not take listings with 1-2 vacancies because I don’t think they will give the properties due attention. I always recommend the property owners fly to their markets and prospect for 1-2 days by themselves to get a real feel for this job they are hiring others to do. It’s not easy, but it gives a very productive perspective. 1. The owners have luck and can lease quickly. 2. The job is way harder than they thought. The market has more vacancy and the owner needs to reduce “asking” rents. Either way, it will provide unbelievable clarity in more ways than one. So get that plane ticket and go spend some time finding some clients for your million-dollar asset. If you have a full-Time job and investing is your side hustle - you can prospect retail on Saturdays and Sundays. Let me know what happens.

@_JustSomeGuy___ @Bethazor1 It makes sense, and we have those for top-funnel. Becoming better and better at handling initial repetative stuff and handling you the deals worth your time!

@Bethazor1 It sounds like better and more automated tools are needed for handling these smaller spaces. Something that would also give you a feedback channel and metrics about interest levels.

@CRE_Legends When the story changes but the math doesn’t, it’s just the new excuse of the year. Know your numbers or get played.

You’re going to see it frequently: tenants, landlords, and contractors who blame a retrade or higher price quote on tariffs despite there not actually being any difference. But who is going to question it? It’s this years “covid” or “supply chain” problem.

@BrandonCre53918 @MassimoGroup or they log by themselves! ;)

@MassimoGroup But make sure you log those calls in salesforce lol

Prospecting isn’t optional. It’s oxygen. No calls = no clients. No clients = no closings. You don’t need a new CRM. You need to pick up the phone.

@realEstateTrent In this game, time isn’t just money—it’s market share. Speed wins. Hesitation hands your future to someone hungrier.

A property you like hits the market at 10am. You planned to meet a friend at 10:30am for coffee, and it spills into lunch. You call the broker at 2pm. What are you even doing!? Your lawyer calls to tell you that the lease draft is ready, and he’s happy to review later that day. It’s Friday, and you don’t see the harm in getting back to him Monday. Are. You. Being. Serious?! The painter tells you the crew can start in three weeks, and you don’t even question it. Why?! How can you win in the business world if you don’t have a sense of urgency. Something hits your plate, you take care of it. Every day you save moves the needle. That extra hour you sat on the deal is an hour you gave to six of your competitors. Lacking a sense of urgency is a gift to the competition, and they thank you for it. If you don’t get this concept, or don’t agree, you’ll get average results. Works great and totally fine, if that’s what you’re after.

@BobKnakal Proof that building digital presence feels slow—until it suddenly changes your life. One good search result can be worth years of quiet work.

Commercial real estate market participants who are active on social media search for justification that the time spent is accretive to their businesses. I will be the first to admit that it is often difficult to connect the dots between various market presence activities, such as networking and creating content, and a specific piece of business. Recently, it became apparent that social media activity, layered with SEO strategies to boost the effectiveness and reach of the content, directly creates business opportunities. A property owner called me and said, “Bob, my father recently passed away and I inherited what my dad told me was a development site in Manhattan. I am not in the real estate business so I went to Perplexity.ai and asked: “Who is the best development site broker in New York City”. The first three pages were all about you, so I want to hire you to sell the site for me.” This is a $55 million site and we are negotiating the exclusive agreement right now. This alone is justification for all of the time and effort put into our social media and SEO efforts. And I am sure there are plenty of other examples where this has helped us get business that we don’t even know about. So I have to send out a special thanks to my social media manager, @TheMoRegalado of MoVO Media Marketing, and @EdwardWinslow20, of One Page Case Studies, who runs our websites and implements our SEO strategy. Onward and upward!!

@PropertyHelp4U Inherited tenants can be hidden landmines. Paperwork isn’t a formality—it’s your only real due diligence.

Pro Tip: Taking on a home with tenants in place? Gotta ask the questions. Gotta see the paperwork. Lease Application Move In Report Lease Renewal Notifications.

@LeylaKuni When even the biggest names in the game can fumble $1B+, it’s a reminder: in CRE, size doesn’t protect you from bad timing, bad debt, or bad assumptions.

$1.1 billion -- that's how much LPs lost on this CRE deal. And no, the GP wasn't a fly-by-night former IT engineer cowboy 🤠 The deal was a JV between Tishman Speyer Properties and BlackRock. Let me tell you the story of The Stuyvesant Town-Peter Cooper Village disaster👇

@HunterSchulzz Find the deal, control the deal, exit the deal. No fancy tricks—just fundamentals executed fast.

How I made a 17.62x EM in 2 months. Sourced a small off market deal - 4 units Bought it for 75k a door Secured 100% financing, did $300 in repairs, held for 2 months.. sold for $97k per unit. All in out of pocket holding cost - $4647 Total net profit: $80,353 That’s all

@realEstateTrent Early money feels good, but early skills compound forever. Chase the reps, not just the check.

It happens every year. They graduate from college, interview, and receive multiple offers. They know what their friends are getting, get competitive with them, and just go with the highest offer. Such an expensive mistake. They don't ask themselves the much more important questions: -How much am I going to learn? -Who is going to train me? -What do others that accept this role commonly end up doing 5 years later? -Am I excited about the job, or the salary? -Will this role lead me in the direction I want to go? Early in your career, you're getting paid in ways far more valuable than salary. Let the people getting the highest offer get a head start. The race is long. In the end, nobody cares what they made at 22.

@JackHayesSH The office isn’t what makes you productive in CRE — your pipeline does. iPhone, laptop, hustle. That’s it.

Older CRE brokers can’t fathom the younger CRE way of mobile work. They think if you’re not in the office you must not be working and you’re lazy. This business doesn’t need anything more than an iPhone and a laptop these days.

@AvivaRealEstate Love the vibes logo gives!

Very excited to roll out my newest brand, Aspen Commercial Real Estate. Coming soon.

“What if your listings could talk back?” Now they can 🔥 Set it up in minutes, for free. Limited early access: getreally.ai

@TopherNOW done!

@getreally_ai Send me a DM!

I've spent days experimenting with Notebook LM's AI for CRE My mind is 🤯 Imagine an AI CRE assistant trained ONLY on the files and sources YOU give it Reads your docs Gives insights Cites it's sources Makes podcasts!? Endless uses Here's how you can use it for CRE 🧵

@TopherNOW Focusing on commercial currently, but same will apply to resi down the line. Would love to show you more

@getreally_ai That sounds rad - are you building for residential or commercial?