Beth Azor, “Canvassing Queen”

What if the people telling you “no” are the reason you miss the deal? At the 6th Annual Women’s Real Estate Investment Summit, Pam Goodwin shared the story of putting together a business plan that everyone turned down. One investor trusted her without hesitation, became her partner on the deal, and they still invest together today.

@rhendrix69 @ICSC Woohoo!!!

@Bethazor1 @ICSC Getting ready for the practical guide for investing session and thinking of you. Hope you are having an amazing trip.

Just hit 104 miles today on my Camino! Good luck to all my friends who may walk that in the Las Vegas Convention ctr and the strip over the next few days! 😎👠🚶‍♀️ @ICSC

7 Days, 100 Kilometers Loving every single minute. You can just do things!!

Hey friends in Vegas... @ICSC

@rhendrix69 Awww Amazing!!! SO happy there is a Women's Day and an Investing Panel!! Bravo @ICSC !!

Starting the investing session with a shout out to @Bethazor1

@rhendrix69 @ICSC Woohoo!!! Thanks !! Reached 104 miles today !! One step at a time just like investing !!

@RafaelWeissCRE Will do! I loved a book I read about two guys walking the AT!

@Bethazor1 Love that you’re doing the Camino, i’ve always wanted to do it. I thru hiked the Appalachian Trail in 2018 and it changed my life. Enjoy every moment of it out there, you’re not missing anything!

@antonia_mdprjct @bethanyjbabcock @CarolWalshReal1 @natfalconi @Jamesashields Yes @natfalconi and @antonia_mdprjct led the way ! And @Jamesashields was the rockstar who stepped up!!

@bethanyjbabcock @CarolWalshReal1 @Bethazor1 Beth definitely gave us the idea. Most of the credit goes to @natfalconi and to @Jamesashields, I simply sent a few text messages and happily sponsored it with Nat (except for this year.)

Unfortunately I’ve had similar experiences with most women’s networking or business events. I’m sure there are good ones but I haven’t found them. Most are not serious and are comprised of self employed individuals facing different challenges than those who are running a company with staff. #1 question I’m asked? “What does your husband do?” and similar follow ups to determine if my role is as a result of his. (It’s not) The second part usually involves an up and down look to hopefully recognize a designer item to use as a conversation starter. Most topics revolve around the struggles of being female. Struggles I choose to ignore and not indulge. I’ve had much better luck seeking out specific one on one friendships than i have in women only entrepreneurship groups.

@CarolWalshReal1 @bethanyjbabcock There is Zero drama at my Summit! It's not allowed !

@bethanyjbabcock Probably the women's breakfast is the only thing I would want to replicate. Other than that that's why I prefer to hang out with dudes in business, I have enough drama.

What if debt was one of the best tools in your business? At the 6th Annual Women’s Real Estate Investment Summit, the conversations went far beyond buying properties. Women from across the industry shared perspectives on leverage, ownership, lending, relationships, and what actually matters as your career grows. Throughout the event, there were honest conversations about risk, lending, and the reality behind real estate investing from investors actively doing deals every day. The room was filled with women learning from investors, lenders, developers, and operators actively building businesses in today’s market. That is why this summit continues to attract serious investors, operators, and entrepreneurs year after year.

@bethanyjbabcock One day I hope you can come to The Women's Investment Summit, I think you will love it!

Walking 13.2 miles earns me this Divine cream puff!! #camino

@HowardRoark90 @ICSC Not going. I'm in Spain walking the Camino. (After 38 years of attending) Hopefully brokers attending have more than 1 vacancy to find tenants for- if not, then yes they prob shouldn't be attending yet! They should focus on getting more listings!

@Bethazor1 @ICSC If you’re the owner, sure But that’s a $225k lease… Spent the whole commission on the trip 🤷‍♂️ Maybe it’s my utter disdain for Vegas 😂 All said, hope it’s a fruitful haul for you!! 🙌

What makes a good flyer to hand out at @ICSC Las Vegas? When you are meeting retailers and brokers at ICSC, your flyer needs to communicate the opportunity fast. People are walking the convention floor all day, flipping through stacks of flyers, and deciding in seconds what deserves attention. Whether it is a second-generation salon, a former CVS, or an end cap space, my goal is always the same: make the information easy to understand and easy to remember. What I leave out is just as important. I do not waste space with generic phrases like “great opportunity” or “prime location.” The numbers, the tenants, the traffic, and the visuals should tell the story. At ICSC, clarity wins. A strong flyer helps people quickly decide if they want to continue the conversation. Watch my full video here for more tips: youtu.be/qqn-OI4eIVY

@HowardRoark90 @ICSC 900sf $50 psf 5 years 7 cap Value of lease to Owner = $642,000 Yep! I'd go to Vegas for that. And oh yes, a lot more happens ....

@Bethazor1 @ICSC You actually go all the way to Vegas to solicit tenants on a 900sf salon retail space? 😅 Are you getting insanely high rents or something? Not understanding the ROI here…

How long do you really give a leasing broker to produce results? I see owners get impatient too fast or wait too long. Managing brokers takes discipline, not guesswork. What matters when you are overseeing leasing: • Give them at least six months to build momentum • Review monthly reports and look for real pipeline movement • Start direct conversations if deals are not progressing • Adjust pricing or strategy based on market feedback • Set a 30-day deadline if performance is still not there • Line up replacement options before you make a change Leasing is active management. If you are not reviewing, questioning, and adjusting, nothing changes. The right broker helps, but the owner still drives the results. Listen to the full episode here: open.spotify.com/episode/5souMe…

Rockstar Tip: Dig into the financials. Evaluate the operator. And if you’re investing in TI, make sure it adds value to your real estate, not just the tenant. Read more about this topic on my blog: bethazor.com/blog/dont-alwa…

Nope the LL suffers not the tenant - in the event a big fish comes the LL's way and the small tenant is in the way. We had a Home Depot deal- a 650sf dentist was in the way of a 120k sf HD- we relocated the dentist - built him a whole new office and gave him another 10 years lease at low rents- but you gotta do what you gotta do! I always try to get a relo- unless it's a unique space for the tenant like an end cap- now if we do relo a tenant - it's our obligation to give them what they have- replace any investment they've made -

@Bethazor1 I was under the impression that if there was no relocation clause, then the tenant was out of luck, not the landlord?

99% of the time, I never remove the relocation clause from a lease. Why? Early in my career, I had an 800 SF dentist in a center with no relocation clause. We needed to move him to land a 60,000 SF tenant. He had 2 years left on his lease. Wouldn’t take a payout. So we had to build him a brand new office with equipment. Cost to my client? Over $250,000. The deal still made sense, the new tenant paid $500K+ per year in rent. But it was painful. Lesson learned. Keep the relocation clause in your leases.