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Compete against companies that call their engineers "the IT department"
The Peel@ThePeelPod
I talked to @chrishlad about competing against companies who think of engineering as the IT department: "If you're one of the greatest engineers in the world, why would you work somewhere you're a 2nd class citizen? Never in your wildest considerations or nightmares would you join one of our legacy competitors that doesn't care about you. If Ramp can make expense management sexy, you as a founder can make your category sexy. At @hanoverpark we wanted to build a hacker culture. A team of elite engineers, who otherwise might join an AI lab, and have a deep obsession with building for the most complex fintech and data problems in the world. That's a very different value prop than a legacy fund admin we compete against."
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