Carsten

Hey 👋 Carsten here—helping small biz owners & creators get more traffic without the overwhelm. Building SitePerfector (AI for content planning, outlines & rank tracking). Sharing real tips & wins. What's your biggest content/SEO pain point right now? 👇

Hey @Lisapatb .. I build a system for website content strategy, planning. content creation and rank tracking. I am looking for some feedback from first users. No string attached. I will setup your account and give 1 month free access. Just curious what you think about it: siteperfector.com

I was running on empty managing four active blogs while handling client social media work. Then Google’s AI Overviews hit, and roughly 40% of my sponsorship + affiliate income disappeared almost overnight. That crisis forced me to experiment aggressively with AI tools. Over the past several months, I heavily tested @right_blogger for speed and @grok AI for quality and strategy. This is my honest case study: what worked, what didn’t, the measurable results, and the hybrid system I use today that actually feels sustainable. inspiretothrive.com/what-i-learned…

@ClimStefan A system for content strategy and planning for your website... allows you to plan and create content and track rankings in google... siteperfector.com

@Carsten_Dev What are you building? 😁

Combining keyword research with content planning provides clarity. Combining human insight with AI tools creates speed. Combining both builds a complete blog post traffic system.

Sharing the struggles of launching a SaaS ... First one: trying the 'reddit marketing' thing in saas, marketing, seo related sub reddits. "post helpful replies" .. only to realize all you're reading is AI talking to AI and you're possibly the only human there.

Here's a productivity hack I don't see anyone talking about. I have a chat with AI specifically for tweets. I speak out loud, say whatever idea is in my head without worrying about how to word it, and it writes it out for me. Then I go in and add my own touch at the end. My creativity. My idea. My voice. AI just helps me shape it. That's the 10/80/10 rule. I bring the spark, AI does the heavy lifting in the middle, and I put my stamp on the finish. Most people either avoid AI completely or let it do everything. I'm using it as a tool while keeping it personal. That's the difference.

@Shpigford AI Stress is going to burn out a lot of people in the coming months. I feel like it all started around dec/jan ... so now 4 months in and it is maxing people out.

I think the reason I feel so much urgency building software now is because I’m able to get done in a day what previously took a month. But my balance of time/effort/output hasn’t adjusted. So mentally every hour I’m not coding feels like 3 days of missed progress.

@Pragmatic_Eng @Steve_Yegge 100%. Same is true for freelance work and solo building saas/products.

AI-assisted work can have a vampiric effect. @Steve_Yegge on the exhausting nature of AI assisted work and why the work day should be shorter to compensate: “There's a vampiric effect happening with AI where it gets you excited and you work really hard, and you're capturing a tonne of value. For me, I'm doing it all for myself, and it's still kind of pushing me to my ragged edge. I find myself napping during the day, and I'm talking to friends at startups and they're finding themselves napping during the day." "We're starting to get tired, and we're starting to get cranky. Companies are set up to extract value from you and pay you for it but, the way all companies have always been set up is that they will give you more work until you break. If you can do it, they'll happily give you more, until your plate flows over and you die. You might only get three productive hours out of a person at max vibe coding speed, and yet they're still a hundred times as productive as they would've been without AI. So do you let people work for three hours a day? The answer is you better, or your company's going to break.”

I have been feeling this as well. And I hear more and more people here on X talking about this. My wife asked me .. if you are so much more productive with Claude, why are you always working? I had no answer. I think the burnout feeling comes down to two things: 1) In the past building out ideas was hard/took time - so you were auto filtering out the lowest risk/reward ones. 2) FOMO. Everybody is shipping. Faster and faster. Everybody is screaming about how much they produce on X, Reddit, etc You feel like you're being left behind. "Anybody" can code now. You are not special anymore

AI is incredibly fun and exciting, but it's also slowly grinding me down. I'm now constantly context-switching between 4 or 5 projects. And that's on top of the open source projects I have to maintain. Maybe I'm getting old. Or maybe I should have taken a break after my exit. But I haven't had a good day in almost a year now. Every day I go to bed feeling like I've made some progress, but no real breakthrough. It honestly feels like everybody on X is shipping impressive stuff 24/7, out-executing and outsmarting me. Accelerating even. Maybe it's time to declare project bankruptcy and only work on one thing at a time until it’s shipped.

@glenngabe @btabke Great. 1999 all over again...

Google just published a study about indirect prompt injection. Important for SEOs and site owners to understand -> Google Says Prompt Injection Moving From Theory Into Real Abuse From @btabke: "This is the AI-era cousin of hidden text, doorway tactics, comment spam, parasite content, and schema abuse. The new wrinkle is that the instruction is not only aimed at a ranking system. It is aimed at the language model or agent that reads the page after retrieval." "Some SEOs will be tempted to test prompt instructions as an AI visibility tactic. That is a short road to a very ugly swamp. The behavior is easy to classify as manipulative because the intent is to override the AI system’s normal summarization or selection process." searchengineworld.com/google-says-pr…

@MercureCopy AI slop is getting out of hand. Personally, I question everything I read on Reddit, etc - unconsciously. It is annoying (having to unconsciously think about it). But nowadays there are complete case studies, 'hey this worked for me' stuff kind of posts -- all fake.

"AI killed Copywriters"

@jaredsuniverse Thanks for the tip. Putting into practice as I type..

building on X sucks if you're posting and getting 3 likes whatever you do, make sure you're posting and engaging with the community you'll eventually find your community.

@fba Wild story.

A friend's SaaS was making $40K/mo from Reddit. Had a beef with a person on his team. Got downvoted. His top performing ranking comment deleted. 40K vanished with one click. How to scape a nightmare like that? Pair listicles with well-structured websites. (Think topical maps) They get you ranked on ChatGPT super easy and they can live untouched on your own website forever. I doubled the AI traffic to this SaaS with 2 listicles. ps. This won't work without the right content structure. Believe me. I tried 😅

@adamdotdev "vibe coding" 5 different projects at the same time fried my brain. Back to doing 1 task, 1 project at a time. Still using AI, but trying to keep sane.

I’m going through the craziest burnout I’ve experienced in my ~17 year career I’ve been sick for 16 days now, haven’t even been able to go for walks I kind of fucking hate AI I think all of these things are related

@rcmisk Feeling this lesson hard, right now, as I read this.

you shipped something real. and then you waited for people to find it. that's the trap. discovery doesn't happen on its own. it gets built, same as the product, just slower and with fewer feedback loops. how long did it take you to realize distribution needed as much attention as the code?

@rozzabuilds Trick question. "contact users" is the wrong answer - there are no users. Conversion is zero, remember. Ship new features is tempting. The warm cozy safety zone... but no. Half your pricing .. no. Redesign landing page is the only one left.

Your SaaS just launched. Traffic is coming in but conversions are at zero. You can only fix ONE thing: - Half your pricing - Redesign the landing page - Ship new features - Contact users and ask for feedback What's your move?

@zachmoskow "Personal life" version of that guy that lost his production database because of Claude.

Resy just nuked my entire account… because I asked Claude to make me a dinner reservation. Now I just got another email and they’re reviewing my AmEx cards and might terminate those too.

@glenngabe Who cares. This is a non-profit... right?

Uh oh -> OpenAI missed an internal goal of reaching 1B weekly active ChatGPT users by 2025's end, and missed multiple monthly revenue targets earlier in 2026 "Chief Financial Officer Sarah Friar has told other company leaders that she is worried the company might not be able to pay for future computing contracts if revenue doesn’t grow fast enough, according to people familiar with the matter." "The “buy everything” computing strategy was buoyed by ChatGPT’s seemingly invincible success, and had the support of both Friar and the board. But the chatbot’s growth slowed toward the end of last year, sowing fresh doubt among company leaders about the approach." wsj.com/tech/ai/openai…

@Charles_SEO I thought this was about my Toyota Prius ... But seriously ... just write good content. Focus on the human visitor. Rest will follow.

The SEO industry's addiction to inventing new acronyms is genuinely embarrassing at this point.. GEO, AEO, AIO, EEO, LLMO, and now HEO - All to describe variations of "make sure your stuff shows up in places people search." Less rebranding, more doing the work!!!

@adcrookes Backlink

New: My Dofollow Directory Backlink List Highly selective list. Deleting in 48 hours. Comment "Backlink" and I'll send it to you shortly.

@theCTO Reminds me of this: variantsystems.io/blog/cost-of-d… Delegation. But no ownership.

Agents didn’t take down your business. You took down your business. Take responsibility.