Upbeat Dev

Hit a new personal record today. Congrats are welcome 🙂

June has been pretty good so far. 🤑 Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

@Emmett_Deen @HonestCodelol It counts view-through installs. If your ads shown and user installs the app organically, it counts it as attribution. That's why I am always saying ignore Total metrics.

@HonestCodelol @upbeat_dev I think it counts toward this conversion when an ad shows for my app, the user does not click it, but then scrolls down and still selects my app and installs.

Someone share their ASA metrics, let's all talk about them together 🤓

@mcflyDev Yes, it helps organic a lot. And profit is bonus in that case.

@upbeat_dev But this also depends on how much this have impacts on organic

First two days of June so far. After commissions and government taxes, my ROI is 10.9%. I get my money 45 days later on average, and its cost is ~$3. So if it goes like this, it will return $750 net in one month, for $7,275 ad spend. Would you keep running these ads?

@canonicalizedco You have keyword level ROAS, and you can see which search terms are triggered by those keywords. So it won't be an exact value for search terms, but merging this data gives meaningful insights.

@upbeat_dev How do you do ROAS at search term level?

Quick lesson: You have to monitor ROAS at the keyword and search term level. A practical example with actual numbers: First image is a campaign's last 28-day metrics. ROAS looks meh. Second image is the campaign's keyword breakdown. Do you see the problems? We can make this campaign have really strong ROAS just by pausing some keywords. That's it. Without monitoring revenue and ROAS at the keyword/search term level, you cannot be profitable with ASA.

@BratDotAI when I have an exit

What would make you feel your App is working? - 10K downloads - 1K daily users - 100 paid users - 10 people recommending it

Hey, please change total metrics with the tap-through ones. Total metrics are telling nothing. we need more data, but speaking current metrics: tbh, your ttr is too low, if we think tap-through CRs are same with total, you can have less cpa by improving them. CR should be sth around 75%

@upbeat_dev Heres mine Im really liking the first campaign so far, paying 54ct per cpa. The one below however, not so good. Not a lot of return on that, but ill see over time. Others are exact matches at great cpas.

@HonestCodelol @Emmett_Deen You can ignore it, it is Total metrics. they are useless.

@Emmett_Deen @upbeat_dev How the fuck do you have 192% conversion rate💀

@saifgeeky Yes, seeing different metrics and analyzing them helps us understand them better.👍

@upbeat_dev ASA metrics can feel like such a black box sometimes lol. Definitely curious to see what others are averaging right now

@saifgeeky Yeah, it is paying itself after first month.

@upbeat_dev A 10.9% net ROI after taxes is solid, but the 45-day cash flow gap is tough for scaling. If you can handle floating the ad spend for a month and a half, keep it running.

@AkankshaBarma a custom one.

@upbeat_dev Hey How do you track these? Which tool?

@kedytcom Custom tool, I created it for my own use.

@upbeat_dev Which this tools

@harrymakez Makes sense, but I have good side effects here.

@upbeat_dev just put in dividend stocks at that point

@anumness Let your dad teach us organic tiktok 😅

My dad has been doing TikTok videos consistently for a few months now. He makes super long videos about politics, health and spirituality. He just hit his first 100k+ video yesterday and gained 600 followers overnight bringing it to almost 2k. The power of showing up everyday. Time to build him an app.

@Emmett_Deen C2P should be higher for profitability. I think trials are reducing it a lot. What's good is that you have room to increase prices.

Daily budget is $15. Conversion to paying for US iOS users is 4.3%. The app itself to be honest was not very useful in the early days and just recently improved in the last 30 days so hoping this improves. My pricing is not very high either. I am AB testing to see if I can push it higher. Currently $24.99yr/$3.99wk 3 day trial

@placebotobe Yes, those are possible reasons. But again, we need more data before making a decision.

@upbeat_dev Yes, I'll collect more this week and share back. Search match is off, and keyword match is exact. Low TTR... what is this usually a symptom of? Poor screenshots/logo/title? Mismatch to keyword search?

@placebotobe You need more data, but watch ttr closely, if it goes like this, you must fix it first. You turned off search match, right? What is your keywords' match type?

@upbeat_dev This is just today's metrics for me. I'm hoping this Avg CPT difference holds up and I can go all-in on the lower cost keyword

Your budget does not look small 🙂 4th and 5th ones lack data. But the first 3 are promising. If the 4th and 5th had enough data, I would say those keywords are in a different context. After at least 100 taps for each, if the first three are still like that, you should improve your product page. But for a recently started campaign, the numbers are promising. Let's wait for more data. I wonder what your conversion to paying ratio is, by the way. Note: Please don't use total metrics.

@upbeat_dev Just recently started testing ASA with a small budget. Here are my results so far, targeting the US

@xyassini In fact, it is a simple gsheet that I update daily. But if you still need to get an idea, I can share of course.

@upbeat_dev Can you share your gsheet template? 👀

May 2026 app business breakdown is live 👇 Did revenue grow, did the new ad channels work, and most importantly: did I actually make more money?