Italo Mendonca

“When we are buying a building, the seller is the last one to know” How one man went from fixing a leaky roof to owning the most coveted corners on Fifth Ave - here’s the breakdown:

@Babbling_Beaver @rdd147 You’re forgetting Asterix - grossly inaccurate

It was 55 BC, and Julius Caesar had a problem — Germanic tribes kept raiding across the Rhine, then retreating to the far bank, confident the river protected them. Caesar decided to send a message, and that message was: *no river protects you from Rome*. Rather than use boats, which he considered beneath the dignity of a Roman army, he ordered his engineers to build a bridge across one of Europe's mightiest rivers. In just ten days, his legions drove wooden piles into the riverbed, constructed a full timber trestle bridge spanning roughly 400 meters, and marched across in force. Ten days. An engineering feat that left the Germanic tribes genuinely stunned. Once on the other side, Caesar did what he came to do — burned villages, ravaged crops, demonstrated the total impunity of Roman military reach. The Sugambri tribe, his primary target, wisely melted into the forests rather than face him in open battle. A few allied tribes came forward to offer submission and pledges of peace. Caesar accepted, looked around, decided his point had been made sufficiently, and marched his legions back across the Rhine. Then he tore the bridge down. He had spent more time building it than using it. The whole campaign lasted eighteen days. But that was precisely the point — Caesar wasn't trying to conquer Germania. He was demonstrating that the Rhine was not a barrier, that Roman engineering laughed at geography, and that Germanic warriors who thought a river made them safe were badly mistaken. He wrote it all up in his *Gallic Wars* commentaries with characteristic third-person cool, as if to say: *yes, we built a bridge across the Rhine just to make a point. Naturally.* It remains one of history's most spectacular acts of military flex.

This is literally what Trump just told you. The US flew in, built a secret US base, landed 2 C130s ran 35 miles to a distant mountain, rescued a severely injured pilot from the mountain travelling 35 miles back by foot across open plain, while engaged in massive night time fire fight. Tried to take off in 2 c130s that got stuck in airport. Kept battling until more troops came and took them away, then blew up the C130s in air.

@TheMattBerman @firecrawl @virlomain PAGES

I make unlimited landing pages with Claude Cowork for $0 😱 here's the system that turns one URL into a landing page for every possible angle: step 1: scrape your brand DNA → @firecrawl scrapes your site. trust signals, colors, fonts, the works → I pointed it at @virlomain and it pulled every proof element & visual system in 90 seconds → nothing hallucinated. everything traced back to your actual site step 2: figure out WHY your product works → not the features but the reason someone should care. → maps which claims you can back up vs ones you can't step 3: lock your brand voice → pulls your exact phrases, tone, language patterns → ran it on a client last week. they thought they wrote the page. they didn't. step 4: write the copy → hard ban list kills AI slop on sight ("unlock", "seamless", "revolutionize" = dead) → then cuts 20% of whatever it wrote. if a line doesn't earn its spot, it's gone. step 5: generate on-brand visuals → @trybloomai creates images that ACTUALLY match your brand (s/o @rincidium for hooking up FREE bloom credits, ill send you a link) → no stock photo energy. no purple AI gradients. no "two businesspeople shaking hands." step 6: build the page → single-file HTML. responsive. ready to roll. → routes layout by type. product, SaaS, lead gen, regulated all look different → one product. six angles. six pages. each one ships. step 7: QA gate → scores every page on proof, trust, copy, visuals, anti-slop → shippable, draft, or blocked. nothing goes live without passing. input: your URL output: unlimited landing pages w/ copy & brand images @stealads automates ads. this builds landers for each. money ad → money page. agencies charge $5-10K per landing page. this builds unlimited pages for $0. I packaged the entire system as the Landing Page Factory. 7 Claude skills: - site-extract (brand DNA via @firecrawl) - page-strategy (mechanism mapping + real claims) - brand-profile (your voice + your branding) - page-copy (conversion copy w/ slop ban) - page-visuals (on-brand images w/ @trybloomai) - page-build (multiple variations & layouts) - page-qa (shippability gate so it doesn't suck) also works with @openclaw, hermes (@nousresearch) or any agent framework. giving it away free. comment PAGES + like + follow (must follow so i can DM)

@moneyfetishist art

every number in this thread is real. nothing fabricated. tokens are processed. revenue exists. the structure is legal. tax savings are documented. metrics are calculated from actual data the interpretation is where fiction enters GTV disguises a cost as traction. burn rate disguises spending as momentum. TEER disguises verbosity as efficiency. NTR disguises consumption growth as customer growth. CLTV dresses 6 months of data in a 29.5-month costume. TAC:CLTV compares units that do not match. adjusted EBITDA strips out costs that recur every quarter by calling them non-recurring. the logo wall disguises free trial signups as enterprise customers. the structure disguises API reselling as a technology platform and the single biggest risk, that Anthropic or OpenAI raises token pricing 100% with 30 days notice and collapses the margin overnight, sits on page 47 of risk factors that nobody reads because by page 3 everyone was already calculating their carry on the €150M exit when someone shows you a logo wall ask whether those are paying customers or corporate emails from free trials when someone shows you a metric you have never encountered ask who defined it and what it was designed to hide when someone shows you 4,133x anything the correct response is laughter the invisible number is where the truth lives what is the most creative financial engineering or logo wall BS you have seen? reply, I am building a collection

how to turn API calls into a €100M company using financial engineering, made-up metrics, a tax structure that would make a Luxembourg lawyer emotional, and a logo wall built from free trials that never converted I am going to build a fake AI company in front of you. by the end of this thread it will look like a legitimate €100M+ exit. every number real. every metric technically accurate. the entire thing fiction in a suit meet TokenFlow AI. European edition. €3M seed (thread)

@BelgianInvest0r @realroseceline @calvinblissett @BelgianInvest0r blast from the past! Ecom in Brazil is like China - the more you study, the less you know. Hard to try to understand from the outside. Taxes have a lot to do with it - it’s a terrible, expensive, losing prop. Only the big boys can handle.

@realroseceline @calvinblissett Anecdotally, this: (credit @thisheregame)

Easy, $MELI. It’s not just growing, it’s getting “wider”. More take rate, more layers, and better economics. 🌹

@__paleologo You may be right about #1 and 2, 3 is a stretch

A typical Italian insult toward incompetents is “ma torna a zappar la terra” (“go back to plowing the land”). For context: Italians believe in three things: soccer, mom, and food. First, they are finding out they are just irredeemably bad at soccer. Second, they are finding out that their mom had sex with Berlusconi in 1979. Third, that Australians make better coffee than Neapolitans. After that Italy will just cease to be. Good morning a tout le monde. I hope this helps.

@levelsio @iFood nothing beats a good moqueca

🇧🇷 So @iFood (which is like Brazil's UberEats or DoorDash) invited me to their staff retreat in Bahia Of course I could not spare you a video of the elaborate Brazilian buffet there 😊😊😊 Bahia is Brazil's most African state, and it's because many of the enslaved Africans arrived here first. The culture is called Afro-Brazilian So here at this buffet it's rice and beans (as always!) but also 🥘Moqueca It's a fish stew with shrimp or fish in a base of tomatoes, garlic, coriander, lime and then it is cooked in a clay pot And Moqueqa is EXTRA interesting because it literally has its origins with the 🪶indigenous of Brazil who called it mukeka, then the 🇵🇹 Portuguese arrived in Brazil and changed the recipe a bit adding onions and coriander, and finally the 🌍 Africans added palm oil and coconut milk to make it their own So if any dish can show the mix of Brazil's identity it's definitely Moqueca!

@aschwags3 GA

This quarter, I’ve closed multiple $1M+ without a slide deck. I’m using a single AI tool. Today, I want to share it, free. After signing, a prospect asked me how we created the site. They were so wow-ed they wanted it for their own clients. Here’s what floored them: it took a single designer 5 minutes to prompt and launch. The AI chains together 6 key parts of our sales process, turning a 18-page deck into a single, personalized website. When they asked, I gave them this template and workflow. Now I want to share it for free: Follow me + comment “GA” and I’ll DM it.

@themgmtconsult Better than Gamma?

Anyone who works with me knows I'm a bit of a slides fanatic. I'm incredibly specific about how I want them done: clear action titles, the right charts, a core closing message, a strict three-color palette, no text-heavy, and of course strong thinking behind. The truth is, building a great deck takes time: you have the high-level strategizing first, and then you have the menial execution. I had the opportunity to try @perceptis_ai ahead of their public launch, and I was so impressed. Unlike other apps I have tested before, this one builds good slides starting from a simple prompt! WTF! If you are like me, you won't be 100% satisfied with a "one-shot" outcome, but Perceptis lets you edit EVERYTHING. The tool essentially does the first 90% of the work in 3 minutes, so you can focus on the finishing touches, to truly communicate your message to your audience in a way that is crisp, precise and also visually appealing. You end up with a higher-quality presentation in less than half the time you'd take if you had to do everything from scratch. It feels like magic. If you try the app for like 10 minutes you'll 100% agree with me.

@levelsio Simple reason is energy bill

🇧🇷 There has to be a reason why majority of houses in Brazil only have AC in the bedrooms but not in the living room And the living rooms get insanely hot in the summer (which is December-March, opposite of US/EU etc) Literally majority of the Airbnbs we stayed didn't have AC in living room Good thing is they at least have AC in the bedrooms though unlike Europe which doesn't have any AC usually But still not Asia where the entire place is fully 16-18'C ACd in every single room, how it should be!

@indexsy LLM

REPEAT AFTER ME Recommended by ChatGPT is 69x easier than Google (srs) In my testing: 2 weeks to get indexed. 1 more week to start ranking Hate the tactics all you want Do they work? Does it make money? This is GEOs golden era. You'll need to explain to your kids that you were sidelined because you didn't like some Asian guy on X who dryscoops creatine Comment "LLM" + like this post and I'll DM you the method (must be following).

@DallasAptGP Is this v different from Claude Cowork w Skills and local files?

We built a system where Claude knows our entire company before I type a word. Three operating companies. 50+ properties. Full context on every session. Three tools. Any small business can build this. Most business owners use AI the same way every time. Open Claude. Re-explain the business. Re-explain the team. Re-explain the numbers. Then ask the question. You're onboarding the same employee every morning. We fixed this. Claude now knows the full operation before I type a word. Start with your most important company knowledge. Turn each topic into its own markdown file. Markdown is simple text that AI reads clean. Think about what you re-explain over and over. How your business makes money. Your org chart and who owns what. Your pricing. Key metrics for each team member. Your sales process. Your brand voice. One topic per file. Keep them short. Put everything in Obsidian. It's free. Files stay on your computer. Nothing goes to the cloud. Think of it as a filing cabinet on your own hard drive that AI can search in milliseconds. Here's what makes it work. Every file connects to related files through tagged links called wikilinks. When you ask Claude about a specific client, it doesn't just find the client file. It pulls every project, contract, invoice, and note tied to that client. One question. Full picture. Then connect Claude Code. It works like the regular Claude desktop app with one difference. It has the keys to your filing cabinet. Claude Code reads files right off your computer. No uploads. No cloud. No file size limits. Your financials, client data, and internal strategy never leave your machine. For business owners who won't put sensitive data on someone else's server, this solves the problem. Most people I know spend $100 to $200 a month on Claude. If you're already paying that, you should be getting more out of it than a chatbot that forgets who you are every session. Some of you already use Claude Projects. Good. That puts you ahead of most people. Projects let you upload files and give Claude a custom instruction set. For small tasks, it works. If you have a handful of documents and a clear use case, Projects is the right starting point. But it has a ceiling. Upload limits cap how much context you can load. Your files live on Anthropic's servers. And every project is its own silo. Your sales project doesn't talk to your ops project. Your finance files don't connect to your team files. The Obsidian setup removes all three limits. No upload cap. Files stay on your machine. And every file links to every related file across your whole company. The last piece is one instruction file. It tells Claude how your company works, what role it plays, and how to navigate the knowledge base. Think of it as the onboarding doc you'd hand a senior executive on day one. Except this executive never forgets it. Once it's built, every session starts with full context. Claude knows your team. Your numbers. Your processes. You skip the setup. You go straight to the work. Three tools. Obsidian (free). Claude Code (you're already paying for it). One instruction file. If you run a business and you're still re-explaining yourself to AI every session, you're leaving speed on the table.

We sell rubber and plastic to buy wood and stone.

@antoniogm My friend - [World region the US doesn't know much about] x [food the US knows a lot about] is 80% of an outperforming American menu

Fascinating how ‘basque cheesecake’ has become this whole thing in fancy American restaurants. There isn’t basque anything else isn’t the US, and most Americans couldn’t even begin to find the Baque region on a map, but there it is on the menu: BASQUE cheesecake. Does it blow up government buildings? Kidnap judges? Take over the old city in a mob requiring the guardia civil come in and kick them out? Form a breakaway region vs. the rest of the table? What’s Basque about it precisely? (Sorry, lived in the liminal Basque region when ETA was still active.) Most Spanish wouldn’t recognize it, beyond it maybe being just a ‘torta de queso’. Odd how things escape a country and assume a life beyond it.

@vlucasrocha spoiler alert: eh possivel viajar com filhos

ninguém me convence que ter filhos é melhor que essa liberdade pra viajar quando quiser

@walls_jason1 this is sick - congratulations

Yesterday Mark Cuban reposted my work, DM'd me, and told me to keep telling my story. So here it is. I'm a Master Electrician. IBEW Local 369. 15 years pulling wire in Kentucky. Zero coding background. I didn't go to Stanford. I went to trade school. Every week I'd show up to a home where someone just bought a Tesla or a Rivian. And every time, someone had already told them they needed a $3,000-$5,000 panel upgrade to install a charger. 70% of the time? They didn't need it. The math is in the NEC — Section 220.82. Load calculations. But nobody was doing them for homeowners. Electricians upsell. Dealers don't know. And the homeowner just pays. I got angry enough to build something about it. I found @claudeai. No coding experience. I just started talking to it like I'd explain a job to an apprentice. "Here's how load calcs work. Here's the NEC code. Now help me build a tool that does this." 6 months later — @ChargeRight is live. Real software. Stripe payments. PDF reports. NEC 220.82 calculations automated. $12.99 instead of a $500 truck roll. I'm still pulling wire. I still take service calls. I wake up at 5:05 AM for work. But something shifted. Yesterday @vivilinsv published my story as Claude Builder Spotlight #1. Mark Cuban saw it. The Claude community showed up. And for the first time, I felt like this thing I built in my kitchen might actually matter. I'm not a tech founder. I'm a dad who wants to coach little league and be home for dinner. I just happened to build something that helps people. If you're in the trades and thinking about using AI — do it. The barrier isn't technical skill. It's believing you're allowed to try. EVchargeright.com

@bowtiedbrazil How was Master any real competition to BTG, man...?

My analysis on what's happening in Brazil right now w/the scandals, trump/rubio, and the takedown (attempted) of the supreme court If you remember, last year Trump and Rubio initiated the Magnitsky Act against Moraes (June) and other members of the Supreme Court of Brazil. Seemingly suddenly, later in the year, the Magnitsky sanctions were removed from Moraes, a victory his supporters were all too happy to cheer on publicly What really happened? The sanctions were removed after the head of BTG (the largest bank in latam) met with the administration, along with some other of the Brazilian oligarchs. The meeting happened in Nov and the sanctions were lifted in Dec The Brazilian oligarchs were in a tough position, basically lose lose. Either they enforced the Magnistky act and got jailed by Moraes, or they didn’t and got shut out from SWIFT, thus irreparably ending the Brazilian economy for decades with no way back. It appears that the oligarchs, led by BTG’s Andre Esteves, cut a deal w/the administration. They would hand over Moraes and clear the way for a reckoning on the Supreme Court (and thus causing collateral damage to Lula too), in exchange for the removal of the Magnitsky law. How would he do this? Via the Banco Master scandal, which involved his arch enemy Daniel Vorcaro and several supreme court ministers. In addition to wanting to save his bank (and the entire Brazilian economy), Esteves hates Vorcaro’s guts. The rivalry between BTG Pactual (led byEsteves) and Daniel Vorcaro (leader of the now-liquidated Banco Master) had many causes, but can be summarized as biz competition, personal animosity, and basically self-preservation among Brazil’s oligarchs Vorcaro repeatedly accused Esteves in leaked messages to his then-girlfriend of orchestrating a "guerra" (war) against him by planting negative press, pressuring the central bank to block Master's attempted sale to BRB, and squeezing him in asset deals He called Esteves the unbeatable "Senhor dos Exércitos" (Lord of Hosts) and declaring "não entro em guerra pra perder" (I don't enter a war to lose) BTG reportedly conducted due diligence on Master, uncovered what sources called "podre" (rotten) practices, alerted regulators to irregularities, and bought select assets cheaply during Master's liquidity crisis, turning Vorcaro into a perceived "alvo" (target) while he felt "espremido" (squeezed) (all from his own text messages) Larger banks like Itau shared the incentive to work w/Esteves, publicly criticizing Master's aggressive (and fraudelent) biz model as reckless and distorting competition, which risked systemic stability and strained the guarantee fund (with billions paid out post-liquidation) BTG and other banking oligarchs viewed vorcaro's bank and approach as a threat to the overall financial marke and their dominance in sectors like energy and precatórios, making his downfall via regulatory/legal scrutiny, media exposure, and eventual BC liquidation in late 2025 align with protecting themselves (Brazilian oligarchs) and their personal hatred Now how will this bring down Moraes and the STF (or try to, we never know in third world countries)? The scandal could seriously screw over Moraes and tank the supreme court bc it looks like a clear cut corruption case of a collapsing fraudulent bank and the family of one of court’s most powerful minister/leader of the country leaked stuff from Vorcaro's phone (seized by the Brazilian BI) shows this huge contract $25mm USD over three years, basically for "legal consulting and strategic advice" from the law firm run by Moraes' wife (also where their kids also work) that seems to have done no work There are also WhatsApp chats with Moraes himself (including one message on the day of Vorcaro's arrest asking if he "managed to block" something urgent), plus reports of dinners at Vorcaro's place and shared tables at events Vorcaro and Moraes were texting with disappearing messages (also why is he texting a sitting supreme court justice after his arrest?) If Vorcaro flips and cuts a plea deal (which people are betting on since he's stuck in max security jail), he could tell on the corruption, influence over the Central Bank, protection in court cases, or quid pro quo tied to those payments There are already now movements to impeach Moraes in Congress and the mainstream media, which parrots what the Brazilian oligarchs say, has turned on Moraes and is openly saying he is lying and that he was taking orders from Vorcaro, etc. The heat is turning up They also gave the case to a different judge on the court who seems to have gotten orders to not let this get swept under the rug (he has had to have high security and is wearing a bulletbroof vest as of last week at all times) Looks like trump and Rubio are on the way to get what they wanted to originally Will be a very good Netflix series in 2-3 years

@AdamHKlein @resetbasis Underrated tweet - thank u

@resetbasis It’s only Haram if it’s from the Haram region of France

What are some good harams for people just getting into haram?

@JulieChangRE Cannot understand why anyone would say this out loud. Even if you think it - unreal

As someone who grew up with a mom who constantly said she regretted having children because 1. It made her more neurotic 2. Why bring children into the world to suffer And a dad who thought we were born to do shit for him / pay Do not ffs say this out loud. You made them, had them, you put on your big girl and boy pants and deal You don’t let shit roll downhill And if you can’t have drinks without saying you regret it (many many people I’ve heard say this) then you should stop drinking because you have no filter nor judgement

@bethanyjbabcock This is great, tx for sharing!

My oldest son spent a year in public school in first grade. I wasn’t sure the “norm” but I was surprised to receive so many encouraging notes telling me that field trip fees were paid, my son’s lunches were free, he often talked about the free snacks and supplies so he never brought his own. I became suspicious when I was sent a note about the school coat closet with clothing basics any child could receive. Nothing made sense but it was a new school and I assumed those notes were sent to everyone. The first day of school after spring break I picked up my little guy and asked him what his favorite part of the day was. “Lunch” he answered promptly. “Was it special? Why was lunch good?” I asked. “No it’s just we had lunch. Dad never gave us lunch” I felt my face get red and looked around to see if anyone heard that. The kids were home with my husband while I worked during spring break. “I don’t understand you had lunch at home too, even if Dad just gave you cereal it still counts! We always had food!” I stammered. Wait. I thought a moment…. “Did you tell your teacher you don’t get lunch at home?!?!?” I asked. “Yes” he said. And that’s how we figured out the mystery on how I ended up on a special list at our school. I replayed how it looked sending my kid to school with mismatched socks when he dressed himself. How ridiculous it was that he had to jump out the trunk of my Honda pilot because the right door was broke at drop off once (or four times) How it must have looked when my husband packed him lunch box with random things from the fridge. Try as I might to convince them and even offered donations towards the snacks and supplies he consumed they just replied “it’s ok. We’re here to help” Kids will embarrass you and humble you in ways you never thought possible. It’s awful, but you will have great stories to share.

@LoganTGott Claude

Claude DESTROYS ChatGPT for leads gen on LinkedIn. I put together the Claude LinkedIn Prompt Vault (below) Claude is by FAR the best at building funnels and copy. I use my info combined with my prompts to build out entire lead magnet funnels, write posts, optimize my profile and more. My prompts are INSANE and replace entire content teams. I compiled ALL my Claude prompts into one vault: • Custom Notion System Prompt • The Premium LinkedIn Profile Prompt • Reddit ICP Problem Research Prompt • The LinkedIn Content System Prompt • Sales Calls Into Problem Aware Content Prompt • Long Form → Short Form Repurposing Prompt • Carousel / Infographic Creation Prompt • LinkedIn Outbound Acquisition System Prompt • Lead Magnet Post Generator Prompt • Lead Magnet Funnel Build Out Prompt Want access to this vault? → Comment "Claude" → Follow me and I'll DM the vault!