New at @SBJ: @MLS Is launching a new post-World Cup marketing campaign today titled, “Thanks World. We’ll Take It From Here.” It aims to build on club-level efforts to reach new fans with watch parties during the tournament and new ticket offers. sportsbusinessjournal.com/Articles/2026/…

The 60-second spot: youtube.com/watch?v=Ba2AN-…

@AlexMSilverman @SBJ @MLS Ahhh yes, weeks after the group stage which is watched by more people and countries. MLS geniuses strike again.

@AlexMSilverman @SBJ @MLS Gimmick after gimmick after gimmick. The attendance at the World Cup has been great despite the prices. Free admission to a game isn’t going to solve anything. It’s not about marketing! We have the audience! Make them feel raw emotion and connection!

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@AlexMSilverman @SBJ @MLS Add the USL to Apple TV to help build it and set up a promotion system.

@AlexMSilverman @SBJ @MLS Doing this now, halfway through the season with Leagues Cup coming up, shows how ridiculous it was to not do the short season+ schedule switch this year. Any new viewers checking out teams like Sporting KC at this point of the season will be DOA. Spoon is already in the bag

@AlexMSilverman @SBJ @MLS Tim Ream? Is this marketing campaign supposed to make fun of us? Hey, the world hasn’t laughed enough at us the last two weeks, let’s add Tim Ream to this list of stars.

@AlexMSilverman @SBJ @MLS The MLS is literally the second most popular soccer league in the US. at best. They quite behind the La Liga MX(rating wise). So this concept of “We’ll Take It From Here” is stupid….

@AlexMSilverman @SBJ @MLS Probably should have done this when the world was watching. Buying ads on ESPN would have gone a long way.

@AlexMSilverman @JulianCardillo @SBJ @MLS Why we putting Miguel Almiron closer to the center then Matt Turner 😭🧘

@AlexMSilverman @SBJ @MLS Literally too late. Should have been pumping it during it

@AlexMSilverman @SBJ @MLS it might work better if it was easily watchable on network television instead of behind Apple TV

@AlexMSilverman @SBJ @MLS Alright, this is the dumbest thing I've ever heard in my life. We need pro-rel, and we need to get rid of the idiotic salary cap. This league is going boring as hell.

@AlexMSilverman @SBJ @MLS Typical arrogance from a subpar league filled with stars on the backside of their careers grabbing that low-effort, North American Pre-Season Summer Tour welfare money paired with guys right out of American colleges who can’t hack it abroad.

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@AlexMSilverman @SBJ @MLS Sounds very "we got next". Terrible.

@AlexMSilverman @SBJ @MLS MLS is the fakest league wth washed up Euro club players playing for a soccer corporation that has 30 locations.

@AlexMSilverman @SBJ @MLS USA has been eliminated. Should’ve done this sooner bozos

@AlexMSilverman @SBJ @MLS The people who run this league are genuine morons and should be put out to pasture with extreme malice. This is all they could come up with?

@AlexMSilverman @SBJ @MLS Alex, MLS missed a huge opportunities to run MLS commercials all WC in the month of June and July. Group stage should have been MLS posts and advertising all day and night.

@AlexMSilverman @SBJ @MLS Any word on promotion and relegation? I just can't bring myself to support a soccer league that doesn't have pro rel. Really anxious and hopeful for the USL in 2028

@AlexMSilverman @SBJ @MLS Flawed league

@AlexMSilverman @SBJ @MLS Idiotic!! Fix the issues with the league so product can get better!!

@AlexMSilverman @SBJ @MLS Too late many fans have checked out already It should have started as soon as the USA men’s soccer game ended

@AlexMSilverman @SBJ @MLS genius, get in right after all the home market fans stopped caring

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@AlexMSilverman @SBJ @MLS The @NHL should also do something like this after every international event. The USA hockey jersey is one of the greatest marketing vehicles for the sport in America. Yet the NHL had wasted the time since the US made their first best-on-best final in the 1991 Canada Cup.

@AlexMSilverman @SBJ @MLS They had the entire world cup to do this and they decided to do it now are they for real???? Who's the marketing genius that came up with that idea

@AlexMSilverman @SBJ @MLS Why is there no La Galaxy representstionnin the MLS ad?

@AlexMSilverman @Cnyari @SBJ @MLS Maybe not follow their ticketing nightmare.

@AlexMSilverman @SBJ @MLS Tim Ream in the front of a market campaign…I’m done

@AlexMSilverman @SBJ @MLS Thanks. I'll stick with my @USLLeagueOne team.

@AlexMSilverman @SBJ @MLS Matt Freese, Tim Ream and Roldan are 3 of the most advertised in this picture, this league is a joke man

@AlexMSilverman @SBJ @MLS THE OLD AGE HOME FOR OLD AGE "STARS"... SOME PROMOTION THIS...

@AlexMSilverman @SBJ @MLS

@AlexMSilverman @SBJ @MLS We don’t want this

@AlexMSilverman @SBJ @MLS Ugh.

@AlexMSilverman @SBJ @MLS

@AlexMSilverman @SBJ @MLS

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