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Referrals from ChatGPT to news publishers increased by 25x year-over-year.
Publishers like Reuters, NY Post, and Business Insider have emerged as major beneficiaries.
However, outlets such as CNN, are absent from the referral rankings, while others, like the New York Times, are under-represented due to restrictions on ChatGPT sourcing or linking to their content.

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@Similarweb Wow, this is fascinating! A 212% jump in news-related ChatGPT prompts from Jan 2024 to May 2025—talk about AI taking the news world by storm! 🚀 It’s incredible to see stocks, finance, and sports leading the charge, showing how much we’re relying on AI for real-time insights. That 25x increase in referrals to sites like Reuters is a game-changer for digital journalism too—though it’s interesting to note the impact of restrictions from outlets like NYT. Can’t wait to dive into your full report to see what’s next for AI and news! 📊🔍 #AI #ChatGPT #DigitalNews
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@Similarweb @TheRealAdamG Is that number not shockingly low? General usage has increased by 211% according to 03 in the same time period and I would expect news queries to have risen even more as people’s trust in the models grows.
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