Jon Kefaloukos 🇬🇷

@NAMELESS @TINARAES Absolute facts. I talk and fantasize about these days often

Open events were the shit. There was something special about the MLG pro circuit being on tour, coming to your city and everyone being able to pull up. You buy a team pass and go as far as your skill takes you. Get a shot at the pros. Maybe even end up on main stage if you were good enough. The allure of that was unmatched. Golden age of esports

@GoogleLabs @stitchbygoogle @ChronoCreative curious to get your thoughts

Introducing the new @stitchbygoogle, Google’s vibe design platform that transforms natural language into high-fidelity designs in one seamless flow. 🎨Create with a smarter design agent: Describe a new business concept or app vision and see it take shape on an AI-native canvas. ⚡️ Iterate quickly: Stitch screens together into interactive prototypes and manage your brand with a portable design system. 🎤 Collaborate with voice: Use hands-free voice interactions to update layouts and explore new variations in real-time. Try it now (Age 18+ only. Currently available in English and in countries where Gemini is supported.) → stitch.withgoogle.com

Google is opening up Android all the way with robust support for competing stores, competing payments, and a better deal for all developers. So, we've settled all of our disputes worldwide. THANKS GOOGLE!

Android has always driven innovation in the industry through its unique flexibility and openness. At this important moment, we continue to be at the forefront of how developers distribute their apps and games on billions of devices globally. Today we are announcing big changes: – Leading the way in store choice: A registered app store program that makes installation of participating app stores easier with a streamlined flow – A new business model for Google Play with lower prices for developers: The ability to use your own billing alongside Google Play Billing, and lower service fees. These changes will make for a stronger Android ecosystem with more choice for users and even more successful developers who can further invest in higher quality experiences on mobile and beyond. The above will be rolling out in phases, subject to local laws and processes. We are also excited to announce that we’ve resolved all our disputes with Epic Games globally! Details on all of this can be found at our blog post. android-developers.googleblog.com/2026/03/a-new-…

@ChicagoBears What press conference was this and where can I watch the whole thing?

Coach has jokes 😂

@LennonRayPhoto @PioneersGG @samvkulikov @treysmith @Verhulst Legendary. Great times

@PioneersGG was going through old photos😢

Come join the best org in the Midwest! 😤 This is your sign!

@JNavok Brilliant insights & content Jacob, thank you for sharing and please keep it coming! 12 years at Xbox/MSFT and I agree wholeheartedly with these points

OpenAI was valued at $157bn in Oct 2024. OpenAI was valued at $300b in March 2025. (Softbank led this $40bn round.) OpenAI's current target is $850bn for a round closing soon. If Microsoft had sold ATVI for $40bn (taking a $30bn loss) and put it into OpenAI eleven months ago in place of Softbank, their money would have nearly tripled on paper in that one year. This does not mean that they would be able to exit. Paper valuations are only as good as liquidity options. But with SpaceX and xAI merging for a trillion dollar valuation and going public likely within the next 1-2 years, OpenAI would be targeting the same valuation if not more given substantially higher usage and revenue from its AI platform. It's clear that OpenAI would have been the better outcome for the capital. And the money being in ATVI instead of MS being able to deploy it into Anthropic or other opportunities (putting OpenAI aside for a moment) means that ATVI isn't the optimal use of cash, which leads to the predicament below.

@thomasmahler @asha_shar I left Xbox six months ago after 12 years there, and wow, this is almost spot on Impressive how good of a pulse you have on what’s really happening at Microsoft and the market

I wanted to sit down and write a few lines about the recent news of @asha_shar becoming the new head of Xbox. Moon Studios obviously has a rich history with Xbox, and it’s absolutely fair to say that if the folks at Microsoft hadn’t been early supporters, there’s a good chance Moon Studios would never have existed. So I think I can share a perspective here that many others probably can’t. I’ll once again say some controversial things that I’ll likely get in trouble for, but if you know me, you know I’d rather be radically honest and deal with the fallout afterward than play that strange corporate game that I've never really grown fond of. First off, I don’t envy Asha. She’s going to have an incredibly difficult few years ahead of her, and if she genuinely wants to do things right, she’s just signed up for a back-breaking, largely thankless job where the odds of success are ridiculously lower than the odds of failure. But let’s start with the business basics: From a purely cold-hearted shareholders perspective, it’s fair to ask at this point why Microsoft - as a public company - is even keeping Xbox on its books. As much as we gaming enthusiasts grew up loving what Xbox brought to the table, Microsoft is a giant corporation, and Xbox has historically never been a true needle-mover for Microsoft as a whole. If you look strictly at the numbers, their B2B business and services like Azure generate multiples of what Xbox does. So… why even bother? I’d argue that if you only follow the numbers without understanding how you arrived at those numbers, you don’t really understand business. Let me give a quick example: I’m pretty sure Windows wouldn’t have taken off the way it did back in 95 if it hadn’t been for gaming. Think of Bill Gates what you want, but he was a very smart guy who understood that. He pushed for Windows and IBM PCs to become the place where people wanted to spend their leisure time and not just do work. And he doubled down on that idea when he feared that Sony, with the PlayStation 2, could become a serious competitor in the living room. Hell, that’s how Xbox was born originally. Gates understood that gaming - as niche as it might have seemed - is clearly a force multiplier. Now let’s bring in another legendary tech CEO: Steve Jobs. Steve returned to Apple in 97 after the company had squandered much of its potential and was basically in the shitter. When he took over again, it seemed pretty much hopeless. BUT, against all odds, he managed to turn Apple into the most valuable company ever. I think Asha is in a similarly difficult position: Xbox has spent years following a strategy that just clearly hasn’t worked. 80 billion dollars were spent on acquisitions, and so far the acquired studios have had painfully little to show in terms of genre-defining hits. Game Pass was supposed to reach 100 million subscribers within the first few years. Instead, it’s stagnated around 30 million, with no clear path to the originally projected numbers. Putting Call of Duty into Game Pass was probably the last major Hail Mary - and even that didn’t fundamentally move the needle. So... the situation looks pretty dire. It looks like you've just been named the captain of a sinking ship. But even in that situation, there is a silver lining - and history shows what the strategy has to be: Steve Jobs already pulled off an even more difficult turnaround. So it clearly can be done. Here's what I think has to happen: 1) She needs to listen to gamers. Gamers are incredibly frustrated because they’ve been shouting from the rooftops what they want, and they feel like nobody is listening. So… listen. And actually give them what they want. 2) She needs to be willing to make radical moves, even if they make her unpopular in the short term. When internal studios fail to deliver, some heads will have to roll. Leadership has to come in, identify who can actually execute and who is standing in the way of change. Those who aren't willing to change have to get the boot. Uncomfortable, but necessary. Anyone who has ambitions beyond delivering incredible gaming experiences and pushing the medium forward really needs to go work somewhere else. You shouldn't try to win a culture war, you should try to make Xbox the #1 gaming platform. Competition is healthy and makes everyone give their best. 3) There are no shortcuts. She has to be able to identify and obsess over quality. Xbox will need truly exceptional, genre-defining games. Anything less than that and the ship continues to sink. That has to mean partnering with studios that are deeply connected to gaming culture. Studios that understand players. Studios that have proven they can deliver what gamers actually want. You can't afford to be left out of the conversation anymore. Because clearly, the answers haven’t been coming from the inside for quite some time. And gamers, let’s be realistic: Even if Asha turns out to be a force for good in the industry, she won’t hit a home run every single time. No one does. The iPhone itself could have been a massive failure if Steve hadn’t listened to people like John Carmack, who warned that shipping a completely closed platform without an App Store and third party devs getting proper access to the hardware would be a serious mistake. Leadership is never about perfection. It’s always about being clear about your vision and then being willing to listen and to ruthlessly ensure that your vision will be realized. So ultimately, change is good. Xbox now has a chance to flip the table. And they'll have to: If she wants to do things the right way, it's gonna be a pretty shitty job for quite some time. But it can be done - if the person at the top has the right instincts and can rally the right people around her. Whether she is that person remains to be seen. I hope she is - Whether you like Xbox or not, gaming is in a better place with a strong Xbox directly competing against everyone else.

If you talk to experienced game producers, many say the opposite of this is true. Let a studio carte Blanche pursue their creative dreams as much and long as they want, you’ll see a game that likely will fail or run out of budget The best games have had a balance of a great creative visionary and an excellent producer / business mind

@thomasmahler @asha_shar Good read - I’ll add one thing - I’m sure it’s assumed but quality demands studios are given the creative liberty to make what they are passionate about - not what the market trends indicate they should make only to be 5-10 years too late post dev time

@guywelch2000 @asha_shar 10/10 answer

@asha_shar Gears 1: changed the industry. Gears 2: raised the stakes. Gears 3: closed it out strong. All in a single generation. Brothers to the end.

Top 3 greatest games ever? Why? GO👇

@PandemicJester @majornelson @XboxP3 Absolute facts

@majornelson @XboxP3 A one on one, one off podcast would be amazing.

Hey @XboxP3 I am not texting you now....as I know your phone is blowing up like mine. Let's chat when you come up for air.

Wow, what a day of news for the brand that I owe my career at MSFT and now Google, many close friendships, and so many remarkable life experiences to Thank you @XboxP3 & @BondSarah_Bond for the years of tireless work and service to @Xbox, and welcome @asha_shar 🙏

@NEHWind @asha_shar @Xbox This is actually pretty solid advice

@asha_shar @Xbox Staff only enthusiasts who actually play games. Eliminate "sensitivity", "modern ethics", any other censorship departments. Put your billion dollar studios to work on games that real humans want to play. Keep teams under 75, budgets under $50m and dev time under three years.

Today I begin my role as CEO of @Xbox. Here are my three commitments: 1/ GREAT games 2/ Return of @Xbox 3/ Future of play blogs.microsoft.com/blog/2026/02/2…

@Beechbone @IGN Where did Sharma acknowledge this or make a statement?

@IGN Sharma seems clueless about gaming, but at least acknowledged that Xbox is in the mud. At this point I don’t know what they can do to salvage the brand.

EXCLUSIVE: Xbox head Phil Spencer is retiring on Monday, and Xbox President Sarah Bond, long thought to be Spencer's heir apparent, has resigned. The new CEO of Microsoft Gaming will be Asha Sharma, currently the President of Microsoft’s CoreAI product. bit.ly/4rZUZI7

Mark your calendar for the upcoming Alienware Collegiate Clash on April 11 and prepare to watch the best schools compete for the trophy! #AWCC26

@GAAP_Departure @MrGreekGod_ LFG. So sick

@MrGreekGod_ @Falloutt 🇬🇷

Super EXCITED to announce that I’m part of the Apex Legends 7 Year Anniversary and proud to announce my new inspired skin 💜 #Apex7YearAnniversary #SponsoredByEA

Had an incredible week at my first Google Cloud Accelerate conference! Can’t wait to get home and get to work in bringing the best of Google Cloud and Gemini to help game devs do great things Key takeaways: - Joining Google from Xbox/MSFT at this inflection point has been a privilege. Google’s world-class infrastructure and the AI research coming out of @GoogleDeepMind is a game-changer for the Games industry - The culture at Google is the true differentiator. At all levels, there is a collective ingenuity and passion that is palpable. Our people also know and love Games - 2025 was an unreal year with 48% YoY Google Cloud growth, outpacing the broader hyperscaler market. It makes me even more excited for 2026 with what we have in-store 🙌 🚀 Fun times ahead. Thank you to @demishassabis, @OfficialLoganK and team for building great tech with Games in mind!

Step inside Project Genie: our experimental research prototype that lets you create, edit, and explore virtual worlds. 🌎

Genie 3 is amazing. I prompted it to remake Jill of the Jungle (1992 Epic game) in 3D and it did a reasonable job. With more esoteric prompts, it tends to fall back into things it knows; a prompt to recreate ZZT from 1991 made a Blade Runner styled 3D game.

@bryan_johnson What about the BP5000 clinical trial that you did with 5000 people - were there ever results posted from that?

I’d cancel your AG1 subscription. They just completed a clinical trial and the results show no clinical benefit.  This has been obvious for years.  AG1 has no real product substance and is fundamentally an influencer heist.   Two simple alternatives (75% and 56% less $), outperform AG1 in randomized clinical trials. Two simple mono-ingredient alternatives that outperform AG1: 1. Chicory inulin 12 g daily ($20/mo) 2. Resistant starch 30 g daily for 12 weeks ($35/mo) AG1 is not worth $79/mo. AG1 study results (4-weeks, N=30): + No significant changes in blood biomarkers compared to placebo (CBC, CMP, lipids). + No statistically significant improvement in digestive quality-of-life scores (p = 0.058). + No significant metabolic or inflammatory biomarker benefits of any kind within the scope of what was measured in the trial. + Only small shifts in microbiome taxa but clinically irrelevant at this stage. + The intervention did not increase microbiome diversity compared to placebo. Alpha diversity was unchanged, and the taxa changes seen were only from pre- to post-analysis within each group. Between-group differences were limited, and the placebo actually showed similar or even potentially larger shifts. This means the observed changes fall within normal placebo-driven variability, not a real treatment effect. No global microbiota shifts were detected. Chicory inulin 12 g in constipation patients + 12 g of chicory inulin daily for 4 weeks (compared to maltodextrin placebo) + Global microbiota shifts: enrichment in butyrate-producing Bifidobacterium and Anaerostipes, and depletion of the pro-inflammatory Bilophila. +The effect was seen by comparing intervention vs placebo in a cross-over setting, a very rigorous type of clinical analysis in which each person serves as their own control, eliminating a lot of individual random noise. + The trial also met its primary objective by improving constipation symptoms in the targeted patient group. Resistant starch daily 30g for 12 weeks in older adults + Significant increase in Bifidobacterium in both middle-aged and elderly participants, with an increase in the beneficial microbiome byproduct butyrate, and reductions in Proteobacteria (including inflammatory Escherichia–Shigella) in the elderly. + Resistant starch also significantly reduced blood glucose, and produced greater reductions in blood insulin and insulin resistance (HOMA-IR) in the elderly group.