Andy Howard
4.7K posts

Andy Howard
@andyhoward
Digital Innovation
Newcastle, New South Wales Beigetreten Mart 2007
1.3K Folgt893 Follower

I found a way to sell AI infrastructure to companies doing $2M-$50M/year.
ALL with no sales team, enterprise connections or cold calls.
Businesses are desperate for Ai implementation right now and anyone can do this.
But most people get it wrong and that's why they fail.
They lead with tools, ex) "we build automations" or "we integrate AI."
That means nothing to a CEO managing 40 people and $5M in revenue.
They pitch features instead of showing the cost of doing nothing.
And they price hourly, so the buyer treats them like a freelancer instead of a partner.
Mid-market and enterprise companies are bleeding $100K-$500K/year on broken processes, bloated SaaS stacks, and manual work they don't even realize they're paying for.
They WANT to buy AI infrastructure, they just don't trust most people selling it.
Because most people selling it sound like every other agency.
I created a guide breaking down exactly:
→ How to position AI infrastructure so executives actually listen
→ The discovery framework that turns a 30-min call into a $25K-$100K project
→ How to calculate ROI so the price sells itself
→ The 3-pillar strategy process that closes 60%+ of qualified prospects
→ Why "sell the map before you sell the build" changes everything
RT + reply "INFRA" and I'll send you the FULL guide (must follow so I can DM)

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Most agencies take 4-5 weeks to deliver a landing page.
We ship ours in 48 hours. And they convert at 7.8%.
We built an AI-powered system using @claudeai Opus 4.6 + @framer that handles everything: copy, structure, design specs in a single sprint.
We packaged the entire playbook into a free Notion doc.
Comment "LANDING" + follow and I'll DM it to you.

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@alexcooldev This entire website (500 page Wordpress monster)
khehy.com
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We run the number one @Lovable agency in the world.
After scaling to over $250k/month, I'm sharing exactly how we got there.
This includes:
- The one offer structure that makes sales effortless
- How to pick a niche that actually pays premium rates
- The ICP framework that filters out tire-kickers
- Why systems beat talent every single time
& everything else we did.
Follow + comment "agency" and I'll DM it over. Follow me on YT if you want all my content early.
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@dhh Never change man. The world needs more of this. I always love your videos!
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Called Zack to apologize (and appreciate his willingness to talk despite the late hour).
This note from our Sales team is totally unacceptable and the opposite of how we want to work with customers.
Let me be clear in response to questions that have come up.
No one in Sales has access to the contents of customers' Figma files. Customer support and select members of our R&D team can access files in certain situations that the customer has authorized. All access is logged and we have monitoring in place.
We are formally investigating the rep behavior and will act appropriately. Our initial findings are that file names were accessed in an interface that was built for sales to address customer issues — against our training and protocols, which we are also reviewing.
Zack Korman@ZackKorman
Update: Figma’s response to this was very good. The CRO reached out quickly, and I just had a call with the CEO, @zoink, where he was able to walk me through their processes, how they handle access control, etc. And he apologized this happened. I feel they took this seriously.
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@SunShakSunday @thesamparr @ShaanVP @benmlevy It’s a great point. The Sam & Shaan combination is magic.
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@thesamparr @ShaanVP @benmlevy reason number 5: you took no credit for the success. chivlary isn't dead, folks.
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Mfm had the most downloads ever (or close to) in August.
A few reasons:
- we’ve been on a tear with great guests. @ShaanVP in particular had a few bangers. Partially this is because we hired someone to
Help get guests (a first).
- Ben levy is a mad man. @benmlevy got us on the front page of Spotify. That week we were 38 most popular pod in the world.
- we are like 700 eps in. Shaan’s storytelling has gotten sharp.
- YouTube we have like 800k subs and it’s paying dividends.
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This company (NewForm.ai) just launched the first AI Performance Marketing Agent. They’re calling it WillBot.
WillBot is like having a media buyer, creative strategist, and data analyst all in your pocket.
How it works:
WillBot syncs across your ad platforms (meta, tiktok, google, etc) and your other marketing data sources
With a single prompt, it can analyze trends, generate charts, and provide full reports synthesizing data across platforms and data
sources
On top of that, WillBot can watch your ads. WillBot scours your entire data stack, finding winning scripts and can generate unlimited high-converting scripts in any language, for any demographic.
WillBot lets one marketer do the work of 20. WillBot operates on natural language, just like chatgpt. Ask it anything you'd ask a human, and it’ll deliver answers within minutes.
Most AI marketing solutions SUCK. It’s because LLMs are trained on random data that does not respect your brand voice and has no regard for performance. WillBot understands not just what’s working for marketers, but what’s working for YOU.
Traditional solutions charge $10k+/month for: Ad performance analytics, campaign/creative strategy, creative optimization and iteration, ad translation/cultural adaptation, etc... WillBot does this for 1/30 of the cost.
The era of agentic marketing looks to be finally here…
If you made it this far, I’ve got a gift for you
The team behind willbot asked it to analyze 100m+ worth of ad spend and create a full report on what is working right now. It includes:
50 best performing hooks (& the top ad types for each industry)
Most optimal meta & tiktok campaign/account structure
Cherry on top: 1000+ UGC creator database
Comment WILLBOT and I’ll send you the link.
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We built this entire website using AI (@cursor_ai). In under 12 hours.
I documented every step in a playbook.
This sets the new bar for AI-powered “design coding.”
Comment “Design” + follow me — I’ll DM it to you.
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@andyhoward IMO you gotta have copy like 95% fleshed out before you take it to design.
But most services you see doing big numbers are just landing page design firms, which is great!
Design is needed. Just the wrong order of operations
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@joelrunyon @everydaycarry if there is interest, I’ll do the breakdown
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@levelsio I'm running Deco with 3 extenders. Love it. The central point is wired (CAT7) and extenders work well across approx 500 m2. Wiring the central point (i.e. your Gym) made a big difference to my setup.
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I got this Deco WiFi mesh set up for the house
It works for a few days then randomly shit just starts cutting out and goes down
Is it a shit product? Or what do I do?
3 concrete floors and need WiFi everywhere, I guess wiring the mesh extenders w/ LAN is the only way? Now they extend the mesh WiFi signal through the house by extender to extender

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@awilkinson I wrote this in a draft Substack: "Over time, entrepreneurs are refined and distilled. The process involves heat and pressure, and the glorious result is the essence of the opportunities, experiences, and time that went into the process."
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Great entrepreneurs aren't born, they are forged in the fire of Mount Doom.
Like a diamond, we are slowly crushed.
By overwhelming people problems.
Incentives misalignments.
Terrible business models.
Toxic employees.
This happens for decades, until one day, we reach our final form.
Our spidey sense becomes finely tuned and our mistakes become less disastrous.
But if you become even remotely complacent, you're in for a treat.
Every time you take a breath and think "ah, I've arrived!" reality will punch you in the face.
Your business will get disrupted.
The person you trusted to do a critical job will let you down.
You'll miss something in a contract that costs you millions.
Get sued by a patent troll.
This is why they pay us the big bucks.
After all, as my friend @jzbecker put it:
"Entrepreneurship is the art of getting fucked over, then getting back on the horse, over and over again, forever."
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