Tomas
1.7K posts

Tomas
@tomas_ecom
Ecom & marketing. Co-founder of Saint Belford, Aussie e-commerce brand.
Australia Beigetreten Ocak 2010
292 Folgt236 Follower

Claude.
Save page as HTML (CMD + S on page and then "web page complete"), send it to Claude, turn it into an editable Shopify Section and boom bosh bam you're done.
Or you could use the Figma Chrome Extension to export the page design to Figma and then export that to Claude. Whichever you prefer.

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@andrewjfaris Great ep! Should absolutely make Brad a recurring guest
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Extremely tactical content alert: I know how you should test landing pages for Meta Ads.
I have been totally uncertain of how to do this. So a couple weeks ago I asked X what to do.
I got a lot of replies, but one person's stood out as the most thoughtful and most appealing: @brad_ploch.
You know Brad the same way I do: he's an agency founder, the co-host of the Scalability School podcast (with @zachmstuck and @andrewfoxwell), and all around swell and helpful guy.
So I invited him on the pod to walk me through how he's been doing this successfully for his brands (and he's showed me very clear evidence that he's been doing exactly that).
Today I released the episode. And good news: the methodology is straightforward an easy to implement. You just have to do it.
Do what I did: listen carefully, download the transcript, use AI to turn it into an SOP, then go build and test.
Full ep ↓↓↓↓
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I sold my car in my underwear.
Carvana sent a guy to the driveway. He looked it over, handed me a check, drove it away. I watched the whole thing from the front step in my boxers holding my 2-year old. Never put on pants. Didn't need to.
We'd bought a Model X, so the old car had quietly become a car I used to want. Every morning I walked past it. One of those mornings I asked the question I now ask about everything I own: would I buy this again today?
No.
So it was gone by lunch.
Two things surprised me.
The first was Carvana. Highest offer I got, sold the whole thing in a few clicks, and the transaction closed before I could find a reason to stall. No dealership. No haggle. No pants.
The second was the question itself. Would I buy this again today turns out to apply to everything. Your car. Your watches. Your bikes. Your company. Your wife. I've been running it on all of it lately, religiously, to see what's still serving me and what's just sitting there.
The goal was never to own nothing. I'm not trying to be a minimalist. I'm trying to make room for new things to come in, and to actually love the things I keep.
So I sold most of my watch collection. I'd been holding onto them to hand down to my daughters someday. I'll just give them the cash instead, ha. I sold the gravel bike I hadn't touched in two years. I've hauled carload of clothes to the local Goodwill.
All of it worked for a season of my life. But the release of that weight is a damn good feeling.
The check cleared that afternoon. I still hadn't put on pants.


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@Seanfrank yell at the manufacture
yell at the 3pl
complain about meta on x
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@Cernovich Also, every day you delay kids is a day you don’t get with your kids
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Once in a while i check on Alibaba for new products and suppliers
Have to say that the quality of listed companies has deteriorated and prices are above market
Also the platform has not changed since 20 years (yes they added AI but doesn't work well)
You can see Alibaba is a different company now focused on other more lucrative businesses and don't care about their original one
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Meta says consolidate …
- One pixel
- One CVR event
@couuor (CMO, Ridge) tried that. The result?
40% of revenue attributed to travel ads came from non-travel products (vs. a baseline of 6%).
In other words: Meta took “credit for purchases of orders that we didn’t really want to be generating with those ads and those ad dollars.”
This episode of MOps is your playbook on signal engineering — à la @codyplof (CEO, Jones Road) + @connorrolain (Head of Growth, HexClad):
- Conditional vs. standard pixel
- Geo-tests vs. conversion lift
- Purchase vs. non-purchase
- iAttribution vs. lowest cost
- Creative quality vs. quantity
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@blvckledge I'm so sorry mate, thoughts are with you and your family during this time.
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on the weekend i lost my best mate and my father
for those who met him you’d know how good of a bloke he was
a lot of you probably saw the posts over the years and knew how close we were. we did everything together. golf, jet skis, trips, banter, dancing, acting like kids half the time. the bloke just had energy about him. always laughing, always positive, always bringing good vibes wherever he went
a lot of who i am today comes from him. how i treat people, how i approach business, how i am as a dad, how i carry myself with mates and strangers. always glass half full, always trying to bring energy, always trying to see the positive in every situation and make the most out of life. that all came from dad
one thing i’ll always be grateful for is that i got to retire him young. i hated seeing him bust his ass working after everything he did for us growing up. he got to see me succeed, meet my son, become a grandfather, and be part of building echelonn with me. he met a lot of the team and got to see his son build something special
he was also the one who came up with the word “echelonn”
i’m also grateful i never left things unsaid. we spoke every day. i told him i loved him every day. we were open with each other emotionally and genuinely just best mates. two peas in a pod
one of the last messages i sent him was
“just wanted to say i really appreciate everything you’ve done for me. you’ve set a solid standard and a lot of how i move now comes from you. even though i’m on the other side of the world it doesn’t change anything. always good staying in touch. love you mate. father and best friend. none of this would be possible without you”
i’m grateful for every year i had with him. the values he gave me. the mindset he gave me. the way he taught me to look at life
i’ll keep living life for him, make him proud, and keep forging forward in honour of him
this whole thing just makes you realise how short life really is. all the drama, arguments, ego and bullshit mean fk all in the end
enjoy the little things. spend time with your people. have a laugh. go on the trip. say i love you
none of us are here forever
tell your dad you love him




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Went to Taiwan. Amazing country.
Not sure why more aussies don't go there. Direct flight, relatively inexpensive, incredible food, so clean and safe, locals are wonderful.
It's like the best bits of china but you don't have to use a VPN or ali pay.
ty @tferriss for the rec
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I still haven't solved the CO2 bedroom challenge
You open the window and you wake up from a 6am garbage truck or barking dogs and sunlight
You close it, you suffocate in 1200 ppl at 5am
I guess you really need some mini tube in your wall with a vent that opens and closed based on internal CO2 but how do I build that?

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