
Tomas
1.7K posts

Tomas
@tomas_ecom
Ecom & marketing. Co-founder of Saint Belford, Aussie e-commerce brand.
Australia Katılım Ocak 2010
292 Takip Edilen227 Takipçiler


Meta says consolidate …
- One pixel
- One CVR event
@couuor (CMO, Ridge) tried that. The result?
40% of revenue attributed to travel ads came from non-travel products (vs. a baseline of 6%).
In other words: Meta took “credit for purchases of orders that we didn’t really want to be generating with those ads and those ad dollars.”
This episode of MOps is your playbook on signal engineering — à la @codyplof (CEO, Jones Road) + @connorrolain (Head of Growth, HexClad):
- Conditional vs. standard pixel
- Geo-tests vs. conversion lift
- Purchase vs. non-purchase
- iAttribution vs. lowest cost
- Creative quality vs. quantity
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@blvckledge I'm so sorry mate, thoughts are with you and your family during this time.
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on the weekend i lost my best mate and my father
for those who met him you’d know how good of a bloke he was
a lot of you probably saw the posts over the years and knew how close we were. we did everything together. golf, jet skis, trips, banter, dancing, acting like kids half the time. the bloke just had energy about him. always laughing, always positive, always bringing good vibes wherever he went
a lot of who i am today comes from him. how i treat people, how i approach business, how i am as a dad, how i carry myself with mates and strangers. always glass half full, always trying to bring energy, always trying to see the positive in every situation and make the most out of life. that all came from dad
one thing i’ll always be grateful for is that i got to retire him young. i hated seeing him bust his ass working after everything he did for us growing up. he got to see me succeed, meet my son, become a grandfather, and be part of building echelonn with me. he met a lot of the team and got to see his son build something special
he was also the one who came up with the word “echelonn”
i’m also grateful i never left things unsaid. we spoke every day. i told him i loved him every day. we were open with each other emotionally and genuinely just best mates. two peas in a pod
one of the last messages i sent him was
“just wanted to say i really appreciate everything you’ve done for me. you’ve set a solid standard and a lot of how i move now comes from you. even though i’m on the other side of the world it doesn’t change anything. always good staying in touch. love you mate. father and best friend. none of this would be possible without you”
i’m grateful for every year i had with him. the values he gave me. the mindset he gave me. the way he taught me to look at life
i’ll keep living life for him, make him proud, and keep forging forward in honour of him
this whole thing just makes you realise how short life really is. all the drama, arguments, ego and bullshit mean fk all in the end
enjoy the little things. spend time with your people. have a laugh. go on the trip. say i love you
none of us are here forever
tell your dad you love him




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Went to Taiwan. Amazing country.
Not sure why more aussies don't go there. Direct flight, relatively inexpensive, incredible food, so clean and safe, locals are wonderful.
It's like the best bits of china but you don't have to use a VPN or ali pay.
ty @tferriss for the rec
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I still haven't solved the CO2 bedroom challenge
You open the window and you wake up from a 6am garbage truck or barking dogs and sunlight
You close it, you suffocate in 1200 ppl at 5am
I guess you really need some mini tube in your wall with a vent that opens and closed based on internal CO2 but how do I build that?

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When I wore a Whoop I had "good" sleep 4/7 nights a week.
Got rid of it now I sleep well every night.
Brandon Luu, MD@BrandonLuuMD
Literally just having a delusional golden retriever mindset measurably changes outcomes and physiology. Sleep badly? Convince yourself you're well rested. Stressful day? Convince yourself it's fuel. Failed? Convince yourself it's useful data.
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@macastel3 @ChelalaPierre1 Suppliers pay for your meals, hotels, gift you fancy LV belts and send you home with too much food to take on the plane.
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Good luck getting a good night's sleep under this billion-blinking-corporate-lights "communism."
Jackson Hinkle 🇺🇸@jacksonhinkle
🇨🇳 Communism is superior to capitalism. China is PROOF!
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@Seanfrank Lost you halfway through. Doing excellent without religion and it shouldn't be a requirement, IMO
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Dude is gonna pull this off and become a billionaire in the process.
AJAC@AJA_Cortes
AMERICAN CREATINE UPDATE: Athanor Inc (the actual company I created for this project) We've been accepted into the Disciplus Ventures Accelerator We will part of cohort IV starting in April -anyone who is interested in contributing to the project in any capacity, my DM's are always open, feel free to contact me
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@NatedawgO7 Hard to say for me, we’re pretty seasonal and more focused on the US these days. This usually correlates though

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@tomas_ecom @AvidCommentator Hey mate I also have an ecom biz. Have you found with the rate rise last few days has been slow?
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