David Jacob ๐ง
7.1K posts
@DavidJacob_1
Your Favourite Closer's Sales Coach
Hormoziโs 100M Money Models is already running on borrowed time. Not because the principles are wrong, theyโre timelessโฆ Not because the strategies donโt work, they doโฆ Itโs because the standard permutations of those strategies are already being run into the ground. Every tactic has a half-life. And the shorter the permutation, the faster it dies. Scarcity doesnโt die. Loss aversion doesnโt die. Anchoring doesnโt die. What dies is the default packaging. โQuick questionโ as a subject line. Dead. โFair enough?โ as a close. Dead. Cookie-cutter webinar funnels with the same three-act script. Dead. โOr you donโt payโ guarantees cloned straight from 100M Offers. Dead. Not because the principle is bad. But because the permutation became predictable. Predictable = ignorable. Look at the breakdown of Hormoziโs models: Attraction accelerators โ giveaways, decoy offers, win-your-money-back. Upsells โ anchoring, menus, rollover. Downsells โ trials, stripped features, payment plans. Each is built on sound psychology. But each has hyperspecific examples (usually provided) that once popularised become table stakes. A decoy offer works brilliantly until every SaaS has the same three-tiered pricing table (they all do now). โRisk reversalโ works until every agency promises โROI in 90 days or you donโt payโ (weโve all seen this). A countdown timer works until your inbox looks like Times Square on New Yearโs Eve. The principle remains. The permutation rots. Why It Happens: @andrewchenโs Law of Shitty Clickthroughs โ permutations burn out once the novelty is gone. Schwartzโs Stages of Awareness โ what shocks at โproblem awareโ feels clichรฉ at โmost aware.โ Diffusion of Innovations โ innovators create permutations, laggards commoditize them. Entropy โ the signal decays into noise. This is the real half-life. Not the death of persuasion. The death of predictability disguised as persuasion. The uncomfortable truth is this: The only way to keep leverage alive is to escape default permutations faster than the market copies them. Thatโs why real operators never cling to โthe script.โ They mutate it. They remix. They adapt the principle to context in a way that canโt be cut-and-pasted. Because once itโs common knowledge, itโs no longer leverage. How can you take advantage? 1. Spot the principle. Whatโs the underlying psychological law? 2. Break the permutation. Donโt run the standard version. Twist it. 3. Exploit the arbitrage. Ride the novel permutation before it calcifies. 4. Exit before default. If it feels like a template, itโs already dead. Closing Thoughts 100M Money Models isnโt useless. Itโs a catalogue of principles. The problem is: millions will mistake those principles for plug-and-play defaults. Theyโll run the obvious permutations until the l whole market is numb. And thatโs the paradox. The only real money model is this: Principles endure. Defaults decay. Leverage doesnโt live in the models everyoneโs copying. It lives in how fast you can break the model and choose your own.
Why Gauging Interest In Cold DM's Is Pointless
