Tatari

77% of brands are increasing their TV budgets in 2026. What are you planning to do? - Streaming is exploding, opening more ad-supported inventory than ever… - AI is maturing, helping with efficiency, planning, and insights… - And measurement is now making it possible to see what’s actually working across both linear and streaming. With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter? We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments. If TV is part of your plan next year, this is a must-read! tatari.tv/insights/how-t… #TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning

Everyone says TV is evolving. Here’s the reality: A lot of inventory still isn’t accessible through programmatic. At Marketecture Live, Andy Schonfeld shared why direct access is what unlocks real reach, especially in live moments. That’s where convergent TV comes in. #TVAdvertising #CTV

Heading to @shoptalk next week? If you’re thinking about how to reach retail and ecommerce audiences on TV, let’s talk! We’ll be in Vegas all week, sharing ideas to get you started. If you’re attending, drop us a note 👇 lp.tatari.tv/meet-tatari-at… #Shoptalk #RetailMarketing #Ecommerce #Advertising #CTV

TV isn’t just upper funnel anymore; it drives measurable performance. In this case study, DAC partnered with Tatari to turn convergent TV into a revenue-driving channel, lifting search, site traffic, and overall brand health. As Felicia Del Vecchio shares, the impact on ROI is clear and fast. ➡️ See how agencies are making TV measurable: tatari.tv/case-studies/D… #CTV #Advertising #MediaStrategy #PerformanceMarketing

We found the top questions people are asking about TV advertising on Reddit 👀 So we answered them. From measurement to performance, we’ve got the answers you’ve been looking for. Swipe through for the Q&A → #TVAdvertising #PerformanceMarketing #MarketingStrategy #CTV

As Tatari’s Mike Fogarty shared at Convergent TV World, marketers who want to stay competitive need to rethink how they plan, buy, and measure TV across video and streaming platforms. The future of TV isn’t fragmented—it’s flexible. Read more about the best way to embrace a convergent TV strategy in this @adexchanger article: adexchanger.com/content-studio… #ConvergentTV #Streaming TV #CTVAdvertising

Meet Kelly Kresin, Client Strategist 🚀 From collaborating with clients to building thoughtful, data-backed plans, Kelly helps brands unlock the power of convergent TV. She crafts strategies that drive performance and fit perfectly within their broader marketing mix. We’re hiring! tatari.tv/careers 💼 #Careers #EmployeeSpotlight #TVAdvertising #PeopleofTatari #MeetOurTeam

The programmatic advertising industry has spent years optimizing bidstream infrastructure. But here's what often gets overlooked: the majority of premium CTV inventory never enters the programmatic supply chain. Now it's time to hear from the publishers themselves and why they are building outside the programmatic stack. At MarketectureLive.com, Tatari's CEO, Philip Inghelbrecht, will be joined by @wbd and @NBCUniversal for an important conversation about the future of TV advertising. This is one you don't want to miss. There's still time to register: 2026.marketecturelive.com/e/u/checkout/m… #MarketectureLive #CTV #StreamingTV #AdTech #Tatari

This International Women’s Day, we’re celebrating #GiveToGain: the idea that when we invest in advancing women, we create more opportunity for everyone. Women across Tatari shared stories of quiet advocacy, intentional mentorship, meaningful connection, and using their networks to open doors for one another. The common thread? Support doesn’t have to be loud to be powerful. Check out their stories: tatari.tv/insights/celeb… #GivetoGain #InternationalWomensDay #WomenatTatari #IWD2026

We’re going to need a bigger trophy shelf. 🏆🏆 Tatari won big at last night’s Convergent TV Awards: • Ad Tech Innovation of the Year • Identity & Privacy Innovation Award for our sister company, Vault One award celebrates the innovation powering Tatari to make TV a measurable performance channel. The other honors Vault, our privacy-safe clean room helping advertisers measure results while protecting consumer data. See how we stood out from the competition: chiefmarketer.com/event/converge… #CTV #ConnectedTV #AdTech #Advertising #Awards

If you buy TV, you’ve likely used Programmatic Guaranteed or direct IO (DIO) to secure streaming inventory. Both have clear advantages, but also limitations. A newer option has emerged to combine the benefits of both. Introducing @UpstreamCTV_. Read more to see what makes it truly unique: tatari.tv/insights/progr… #CTV #StreamingTV #AdTech #Programmatic

Join Tatari at Convergent TV World in NYC as Mike Fogarty, Head of Brands & Agency Partnerships, sits down with @adexchanger's Anthony Vargas to break down how modern TV strategies come to life across every screen. If you’re attending, don’t miss this conversation on making convergent TV measurable, scalable, and performance-driven. chiefmarketer.com/event/converge… #ConvergentTV #CTV #TVAdvertising #AdExchanger #Tatari

According to 2025 ADP data, Boomerang employees now make up more than a third of new hires. 🪃 At Tatari, we’re proud to see it firsthand. When talented people choose to return, it reflects the growth, culture, and impact they experienced the first time around. Curious why careers at Tatari come full circle? Hear directly from employees on what made them come back. Read more here: tatari.tv/insights/the-t… #CompanyCulture #CareerGrowth #EmployeeExperience #NowHiring

Tatari’s direct buying capabilities just leveled up, and @DisneyPlus, @NBCUniversal, @paramountplus, @Tubi, and @wbd are on board. TheViewPoint is now @UpstreamCTV_! Upstream is the next generation of Tatari’s direct buying capabilities, for truly automated direct media transactions. We’re making direct buys faster and more flexible, along with the usual benefits of direct – no “ad tech tax,” or brand-safety and fraud issues. Check out the blog here: tatari.tv/insights/movin… #UpstreamTV #TVadvertising #TVDirectBuying

Think interactive CTV ads are just hype? @AvocadoMattress proved they’re ripe for performance. See how they built an immersive ad that turned TV views into in-store visits and what else interactive ads can unlock as these formats become more executable and measurable. tatari.tv/insights/avoca… #CTV #CTVAdvertising #InteractiveAds #PauseAds

From early experimentation to game-day execution, @manscaped, @tecovas, @Life360, and @ro built toward TV’s biggest event with a disciplined, data-backed strategy. Relive the Super Bowl ads that turned real-time views into immediate visits and then read how they did it. tatari.tv/insights/4-tat… #SuperBowlTVAds #TVAdvertising #GrowthMarketing

Four brands. Four strategies. One goal: winning on TV’s biggest stage. What does it take to show up during the biggest television event of the year? For @manscaped, @Life360, @tecovas, and @ro, the Super Bowl wasn’t a Hail Mary, it was a carefully orchestrated strategy. Read how they built toward the moment, navigated the realities of Super Bowl buying, and how they performed after the final whistle. We break it all down: tatari.tv/insights/4-tat… #SuperBowlTVAds #SuperBowlAdvertising #TVAdvertising

Which Super Bowl ads actually scored with audiences? We cut through the noise to analyze the Super Bowl spots that actually drove engagement — and why. From creative themes to execution strategies, this breakdown reveals what truly connected with viewers during the game. Take a look at what we uncovered… tatari.tv/insights/here-… #SuperBowlAds #SuperBowl2026 #SuperBowlMarketing

What does it take to land a spot during the biggest television event of the year? Join Tatari at @Adweek House: The Big Game as we break down how Will Flaherty, SVP of Growth at @ro, Megan Smith, Director of Media Strategy at @tecovas, Marcelo Kertesz, CMO at @manscaped, and Mike Zeman, CMO at @Life360 tackled their first Super Bowl moment, from strategy to impact beyond game day. We’ll cover everything from early planning and media strategy to how these teams thought about impact beyond the final whistle. event.adweek.com/awh-big-game-2… #AdweekHouse #SuperBowl #MarketingStrategy

Super Bowl Sunday is almost here, and we’re excited to see our clients' amazing, hard work pay off on the biggest stage of the year. 🏈 🏆 Be sure to look out for the spots from @tecovas, @ro, @Life360, and @manscaped. We’re confident they’ll all be big winners! #SuperBowl #SuperBowlAds #TVAdvertising

We’re excited to kick off Super Bowl week at Brand Innovators in SF with @flahertyiv, SVP of Growth, at @ro! He’s sharing how years of disciplined TV and sports testing, paired with modern measurement, gave the team the confidence needed before stepping onto TV’s biggest stage of the year. Check out the session here: brand-innovators.com/events/sports-… #BrandInnovators #Ro #TVAdvertising #PerformanceTV #GrowthMarketing