Will Flaherty

@alexisohanian Adam Silver has already said this will be a prerequisite for a European NBA division basketballnetwork.net/off-the-court/…

776 co bringing supersonic flight back. I can't wait for my first flight. Gonna be huge for international sports, too! (We didn't have baseball on the west coast in USA until commercial jets — think of what this'll do for those international matchups) x.com/bscholl/status…

@codyplof We did for our growth team, hugely successful and the output from simply giving folks the tools and a little bit of upfront 101 training was remarkable. Lowest hanging fruit is probably reporting/metrics dashboards - but we had some pretty advanced projects pop out of a 48h hack

Has anyone done this for your teams? If so curious how it went and any learnings. There’s still wayy too many manual workflows that can be automated at JRB so I want to find a fun but effective way to get people automating them

Now on Ro: Foundayo from @EliLillyandCo—the newest GLP-1 pill. This treatment offers patients a flexible, daily pill option that’s delivered directly to their door, at the best cash price. ro.co/press/foundayo/

@mikefutia Ads

I just built a $10K/month creative strategist inside Claude Code 🤯 Give it your competitor Facebook page URLs → it scrapes their ads, watches every video with AI, and delivers a data-backed creative brief with 10 ad concepts in your brand voice. All inside Claude Code. Perfect for DTC brands and agencies who are still manually scrolling the Meta Ad Library, screenshotting ads into Google Docs, and guessing at what's working. If you're spending hours every week pulling competitor ads one by one, watching videos to figure out the hook, copying notes into a brief, and rewriting concepts from scratch every time... This system eliminates the entire loop: → Apify scrapes your competitors' active ads from Meta Ad Library (video + image) → Downloads every creative asset locally → Gemini watches each video and analyzes the hook, angle, visual format, copy framework, CTA, and emotional trigger → Runs the full batch and finds the patterns that repeat across 3+ ads → Claude generates 10 ad concepts using the proven mechanics, matched to your brand voice No manually scrolling the Ad Library. No screenshotting ads into docs. No guessing which hooks are actually working. What you get: → Individual creative breakdowns for every competitor ad (7 dimensions each) → A pattern report showing which hooks, formats, and triggers keep repeating → 10 ready-to-brief ad concepts traced back to real competitor data → A reusable system — new competitors, new brief, same pipeline The research that takes your team a full day now runs in 15 minutes for ~$3 in API costs. Built 100% in Claude Code with Apify + Gemini. I put together a full playbook showing you can build the entire thing step-by-step from scratch. Want the playbook for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

@packyM So many gems in his oeuvre - I would reco Control of Nature next!

John McPhee's Levels of the Game is even better than advertised. I just don't understand how someone writes that well. I expected it to paint the match in vivid detail (it did), but the way he weaves in all of the stories, the callbacks, the character tics, it's just so good.

@antinertia COOKED

we’re cooked ugc is getting scary realistic 13.9m views on an ai fitness influencer stack: > claude for prompts > nano banana 2 for seed images > kling for video i made a step-by-step guide showing exactly how to replicate these videos comment “cooked” and i’ll send it (must follow)

@mikefutia Cowork

Claude Cowork is f*cking ridiculous 🤯 One prompt → competitive research, creative briefs, 15 hook variations, and a full performance dashboard. All saved as real files on your computer. All inside Claude Desktop. If you're spending hours every week copy-pasting between tools, pulling competitor ads manually, writing briefs from scratch, and building reports in spreadsheets ... Claude Cowork eliminates the entire loop: → Point it at your project folder with brand voice + context files → It asks YOU clarifying questions instead of guessing → It builds a multi-step plan and executes while you step away → It creates real .docx, .xlsx, .pptx files — not chat responses → It connects to Slack, Google Drive, Airtable, and 50+ tools live No copy-pasting between tools. No babysitting the AI mid-task. No downloading and re-uploading files. What you get: → Competitive research synthesized into actionable creative angles → Ad briefs, hooks, and scripts generated in your brand voice → Interactive HTML dashboards built from your own customer data → Weekly performance reports created while you're getting coffee Built 100% inside Claude Desktop with skills, plugins, and connectors. I put together a full DTC playbook: 10 workflows with copy-paste prompts, the exact setup process, and the weekly operating rhythm I use. Want it for free? > Like this post > Comment "COWORK" And I'll send it over (must be following so I can DM)

@EddChalk Clout

My OpenClaw ships banger ad briefs while I sleep. Production-ready briefs. Scored. Validated through a QA skill tree. And I am going to show you how to set it up in return for a little bit of clout Here's what's actually running while I'm asleep. OpenClaw has a skill graph. Three AI agents connected in sequence — each one feeds the next, and nothing moves forward until it passes. The first agent is pure research. It's scraping the Meta Ad Library pulling 5–10 active competitor ads, extracting repeating hooks, mapping visual patterns, documenting copy structures, and analysing CTA approaches (offer vs urgency vs curiosity). At the same time it's running Golden Pain Extraction — pulling verbatim emotional language from Amazon 3-star reviews, Reddit threads, TikTok comments on competitor videos, and customer service logs. Not summaries. Exact words real customers used. Each pain gets tagged and mapped to one of the 8 Life Force drives. Then it runs an asset audit — lifestyle product shots, founder content, UGC, testimonials, before/afters. Everything gets catalogued. All of that gets compiled into a research document. Competitor analysis. Golden Pains mapped to LFE8. Dream outcomes. Available assets. Recommended angles. That document feeds the second agent — the brief writer. It builds static briefs: 3 copy variations per brief, each with Headline + Subline + CTA. Left side: 3 USPs. Right side: Feature → Benefit mapping x3. Visual direction, do's and don'ts, product URL, primary image, drive assets — all included. It builds video briefs: 3 hook variations per brief, each broken into Text Hook + Visual Hook + Audio Hook + Why It Works. Then 3 full timed body scripts — [0–3s] Hook → [3–8s] Setup → [8–15s] Product → [15–18s] Proof → [18–20s] CTA. The 3-Second Formula is embedded at the writing stage. Second 0–1: Triple Stack (visual hook, text hook, audio hook firing simultaneously). Second 1–3: The Promise. Second 3–5: The Rehook. If the structure doesn't hit those timings, it doesn't get written. Every brief then hits the QA agent. This is where most of them die. Validation checklist: 10 Golden Rules scored out of 10. Minimum 7 to pass. Score below 7? It doesn't get sent to me. It gets rejected back to the brief writer with specific fix notes. Not a soft pass. A directed rewrite. The loop runs until it passes. Only when a brief clears every node does it hit my Telegram. 6 production-ready briefs. 3 static. 3 video. Validated hooks. Fresh angles built from real market intelligence. Ready for designer handoff → testing → iteration → scale. No docs opened. No prompts written. No hours wasted. I've scaled 50+ brands to 7 and 8 figures at MHI Media. I mapped the full skill tree — every agent, every node, every framework, every validation gate. Like + Repost + Comment "CLOUT" and I'll send it over. (Follow me so I can DM you) Screenshot not revelant but the last 30 days aint too bad.

We’re excited to kick off Super Bowl week at Brand Innovators in SF with @flahertyiv, SVP of Growth, at @ro! He’s sharing how years of disciplined TV and sports testing, paired with modern measurement, gave the team the confidence needed before stepping onto TV’s biggest stage of the year. Check out the session here: brand-innovators.com/events/sports-… #BrandInnovators #Ro #TVAdvertising #PerformanceTV #GrowthMarketing

@petkevichdan Congrats!!

I am happy to announce the Fair Square is joining Senior Market Sales. Over the last six years, Fair Square has helped nearly 20,000 American seniors navigate the "medicare maze". Over 90% of our clients stay with us every year, compared to 50% at larger brokerages. We have an NPS score of 93. To my knowledge, no other brokerage tracks NPS. Core to our values is treating all of our customers like they are our family. Only one potential acquirer shared this value: Senior Market Sales. Senior Market Sales was founded nearly 50 years ago by a Holocaust survivor named Milton Kleinberg. His family story rhymes with mine. I found the company he built to be uniquely warm, curious, and appreciative of the technology platform we build at Fair Square. To our existing clients - nothing changes. We will continue to operate as the Fair Square you know. To our new clients - very few brokerages retain 90%+ clients year over year with and NPS of 93. I heartily recommend you talk to us as you consider your Medicare options. To the Fair Square team - you are A+. Thank you for helping so many seniors navigate the Medicare maze. To our investors - thank you for your support. @lessin @wquist, Chirag Shah, Lynne Chou O'Keefe, @sheeltyle , Sam Garcia, @paulxgu, Dan Friedman, @BobCasey , and many more. businesswire.com/news/home/2026…

@mikefutia @thedanielokon Meta

Meta just dropped the biggest Ad Library update ever: you can now sort any brand's ads by highest impressions 🤯 Which means you can see exactly which competitor ads are getting the most views. @thedanielokon from ACTIV said "if someone can create an AI scraper to review the top 10 ads every week, I'd pay for that." So I built it with Claude Code. Here's how it works: → Import any brand with their Ad Library URL → Apify scrapes their top-performing ads automatically → Click into any ad for full breakdown (headline, copy, CTA) → Gemini watches the video or analyzes the image → Returns asset type, visual format, messaging angle, hook tactic, offer type No manual research, no watching videos one by one, no messy spreadsheets. Here's what I built: - 50+ DTC brands already loaded (AG1, Caraway, Chomps, Dr. Squatch, Gruns, Jones Road, Magic Spoon, Ridge) - Weekly auto-scrape to refresh top ads - AI analysis on any ad in one click - Bookmark system to save winners - Filter by brand, category, media type, or AI tags Built 100% in Claude Code, hosted on Replit. I recorded a full step-by-step showing exactly how I built this. Want to build your own version? I'm giving away the prompts I used + the Claude Code starter template. To get access for free: > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

We’re taking Ro to the Super Bowl! 🏈 Our Super Bowl ad features Serena Williams sharing how she’s feeling on Ro—and what ongoing care and support has helped her achieve. It’s honest, human, and focused on outcomes that matter. This is about meeting people where they are, on the biggest stage, with a message that empowers them to take action to improve their health. See the spot here!

+1 Pinterest team has been fantastic to work with!

@stanfordkp @Lakay281 Happy to give up Schultz in the deal!! Addition by subtraction!

@packyM @AstroMechanica This is a great read!

Hard Landing is one of the best business books I've read in a long time. And here, in the postscript, is the thesis for how @AstroMechanica can make air travel not suck.

People love to talk crap about Williamsburg, but it’s legitimately one of the nicest and most livable neighborhoods in the entire country.

Serena Williams is now one of the most famous endorsers for GLP-1s—and a deliberate departure from the archetypal target patient so far on.wsj.com/3Jwpp3L

1/ @serenawilliams is our newest ambassador at @Ro. She’s sharing her weight loss story to inspire others. She has more willpower than most people on the planet and is the perfect example that weight is not just a matter of “diet and exercise”.

Right back at ya @BRappy55 - it has been amazing working with you to tell Ro's story over time. The best part is that even with these 6+ years in the rear view, we are just getting started!