tek

Utexo has raised $7.5M from @tether, @BigBrainVC, and @PortalVentures to bring USDT natively on Bitcoin. After more than a decade, USDT is finally coming home.

@leonabboud let the young guy have some fun with his friends before the world collapse

Called my young cousin who just started university and told him that his generation was cooked. 3 years from now, he’ll be graduating with no work experience, entering a market where AI will already handle all the junior level low value tasks. Horrible combo. I stressed how important it is for him to stay ahead of what’s happening with Claude Code and OpenClaw. Ironically, he had to hang up because he was going out with friends to party. Can’t tell him I didn’t warn him in 3 years.

RGB support is now live in @tether Wallet Development Kit, integrated via our SDK! WDK-powered wallets can now issue, receive, and transfer RGB assets. Shoutout to @paoloardoino and the WDK team: $USDT is coming back to Bitcoin. Modularity always wins. github.com/UTEXO-Protocol…

The barrier for non-technical people to make it in crypto has never been lower The tech is being abstracted or relegated as back-end, the UX improving, and we finally have apps with appeal for normies It's our time to shine

@Grantblocmates Classic build and they will come broken founder vibe

pre-tge crypto founder buzzword bingo: - everything we do is organic - we’re product-focussed - we have a superior product so we let that do the marketing - we don’t believe in paid marketing - our user retention is like 80% - we can probably squeeze you in on the round

@jackforestell Bro you work at Visa don't use AI to write your post

Visa's stablecoin settlement pilots just hit $3.5B annualized run rate. That's not a test anymore. That's a market signal. This week, we took two major steps to help the industry scale what works. 🧵

best thing you'll see today by far

Stop copying broken marketing playbooks start trying out new things SEO/GEO, UGC, short-form videos, team-led marketing, bottom of the funnel content, ads, onchain profiling, and many more channel We didn't even scratch the surface of what's possible in crypto marketing

@degensing @jamesrichardfry SEO/GEO / short form videos / team-led marketing / ads (there are web3 native channels for that) / onchain wallet profiling for behavioral campaigns / UGC / email marketing / bottom of the funnel content marketing Web3 doesn't even use 10% of what's used in Web2 mtkg

@jamesrichardfry not sure what’s left after you take away shortcuts, airdrops, and paid threads @jamesrichardfry pretty much just leaves silence and discord spam now

the tides are shifting for crypto marketing shortcuts aren’t working anymore most airdrop campaigns are death sentences the timeline is allergic to "KOLs" cheap growth tactics are increasingly ineffective yaps and “mindshare” matter less than ever many teams are stuck repeating the same playbooks, hoping that if they just get lucky the old tactics will still work, but they won't and this means there's an opportunity for the right teams the ones who balance funnel tactics, creative energy & data for the teams who don't settle just for top of funnel awareness, but who also know how to convert attention into acquisition but a lot of teams won't make it because they're stuck trying to take shortcuts

Seeing @AviciMoney give VCs a taste of their own medicine was good ngl

@PixOnChain nobody who has been in crypto for a few years will be able to do a normal job ever again

TradFi is finally swallowing crypto and I still can't figure out if this means we've won or lost

Crypto marketing is basically a gigantic rollercoaster where people's perception of you has literally nothing to do w/ how good you are at your job and 100% to do with who holds the coins of your project or chain

@FoxyhitsW @CaptainCKeth Less "web 3 marketing guy", more "SEO/GEO guy", "ads guy", "copy guys", "funnel guy" etc Only in web3 marketers tries to do them all (often bad)

Idk about 6 figs/m, but a small creator can easily hit 5 figs by being “THAT guy” I’ve been talking about this for a while, But I like how @CaptainCKeth actually gave it a name: the “That Guy Effect” The fastest way to grow here is to make your niche stick to your name Think about it, how do people remember you besides your username? I don’t have a massive following or crazy reach, But everyone who knows me knows I’m that copywriting guy Just like CK is that guy who manages big kols Now think about it: Who comes to mind when you hear marketing? That’s the “That Guy Effect” The sooner you get it, the faster you’ll stand out Drop a reply below and I’ll tell you how I remember you

your users' complaints = your content marketing topics

@ohdatskate Also SMM and Community Manager, but it's easier to merge them in Community Lead and pay only 1 salary

hear me out: BD and growth are different roles

the amount of effort we're pouring into building new features/apps/channels for the same 10k people it's truly mesmerizing

Being pitched by the SMM of a marketing agency founder that rejected your application a couple months ago is another level of savagery lol at least check out who you wanna cold DM before running automations then you wonder why Web3 mtkg still sucks lol

the best marketers in crypto are building audiences and communities outside of CT

@jamesrichardfry this