Baruch

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We started AdEx to get the right information to the right people. In 2017, we set out to build an attention market that is transparent, secure, and accessible. That vision took shape through our first product: the largest blockchain ad network, processing over a billion impressions. We listed $ADX on Tier 1 exchanges, including Binance and Kraken, and continued building through multiple cycles for almost a decade. As we kept building across Web3, our focus shifted towards the user layer and the realities of how people interact with these systems day to day. The problems we were solving shifted accordingly. In today's crypto environment, users operate across systems that are complex and unreliable. Every decision means moving between wallets, chains, bridges, protocols, dashboards, X feeds, Discord servers, trackers, and block explorers just to answer a simple question: What should I do with my assets? The overall experience remains fragmented and unintuitive. Solving this became an extension of the original mission. That path led to AURA. AURA introduced a new way of interacting with your wallet. Analyzing positions, surfacing insights, and helping users understand what they’re looking at. It was a first step towards something bigger, but it remained at the information stage rather than the action stage. This has now evolved further, beyond portfolio optimization and towards interactivity. Our goal for 2026 is to move AURA from understanding to execution. Turning it into a proactive AI assistant that, through simple prompts, helps you discover opportunities, identify missed yield, rebalance positions, revoke missed approvals, or execute conditional actions based on market changes. This is built around human-oversighted autonomy, where users define intent and approve execution, while the system handles the complexity. In doing so, we expanded our original vision. It became clear that the name AdEx no longer reflected what we were building. This new direction led us to unify the assistant and the company under a single identity. We’re moving forward as heyAura. heyAura is the next stage of AURA: an AI assistant embedded directly in your wallet that not only understands your portfolio but also helps you act on it. All while keeping full control in your hands. Because it lives inside the wallet, heyAura operates with the full context of your assets, positions, and history, without relying on third-party access. We are working towards locally run models so sensitive data can remain on-device. For remote models, privacy-preserving techniques ensure that your data remains your own. With heyAura, actions like swapping, bridging, and staking can be grouped and executed with a single signature, instead of multiple manual transactions. At the infrastructure level, heyAura utilizes x402, account abstraction, and ERC-8004 to enable automated workflows, agent interactions, and integrations into external products. Beyond the user-facing assistant, heyAura can be integrated directly by wallet providers, protocols, and other builders. We are planning deep wallet integrations, starting with Ambire Wallet, to make this functionality native rather than layered on top. We are also introducing a revamped staking model with $stkADX, designed to bring tokenomics into closer alignment with the heyAura ecosystem. The evolution into heyAura comes with a fresh visual identity - a commitment to a clean and polished Web3 UX. This marks the beginning of a new phase for us. heyAura is emerging, and the system around it is taking shape. More will become clear as it unfolds. Watch out for the reveal; you’ll want to be early. This is your Web3 Wallet Intelligence. This is heyAura.