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@mikefutia Banana

Nano Banana Pro is the biggest unlock for DTC creative since Meta rolled out dynamic ads. Most brands will scroll past this. Don't be most brands. I just generated 50+ campaign-ready images from ONE product photo. No studio. No photographer. No 2-week turnaround. (Yes, this image was made with Nano Banana Pro 👇) This isn't about replacing your creative team. It's about removing the bottleneck that's been killing them. What's been strangling DTC creative teams: ✗ Burning $10k on a shoot that fatigues in 72 hours ✗ Waiting 3 weeks for "simple" lifestyle variations ✗ Needing a new shoot for every audience persona ✗ Gibberish AI text that kills your hook ✗ One aspect ratio that doesn't work anywhere else What Nano Banana Pro actually unlocks: ✓ Upload 14 reference images → 100% product fidelity (no more warped logos) ✓ Generate infinite lifestyle shots from one SKU (virtual photoshoot) ✓ Swap models instantly for persona testing (no talent booking) ✓ Render pixel-perfect text inside the image (legible hooks, any language) ✓ Relight and reskin winning ads to fight fatigue (day to night in seconds) ✓ Outpaint to any aspect ratio without cropping your product I wrote the playbook. 7 protocols. Real prompts. Actual use cases. → The "Anchor Stack" for virtual photoshoots → The "Mannequin Swap" for persona testing → The "Hook Factory" for native text ads → The "Science Ad" for explainer infographics → Asset Recycling to fight ad fatigue → Global Scale for instant localization → Format Fluidity for omnichannel distribution This isn't prompt engineering. It's creative operations. Want the full Nano Banana Pro Guide? 👉 Like this post 👉 Re-post 👉 Comment "BANANA" And I'll send it over. (Must be following so I can DM)

@mikefutia CRO!

Gemini 3 can now run a full CRO audit on any eCommerce store in under 60 seconds 🤯 I built this Custom Gemini Gem and it's wild. Just drop in screenshots of your Home, PLP, PDP, and Cart pages, and let Gemini cook 🧑‍🍳 The Gemini CRO Auditor analyzes your store on: ☑️ Friction logging—pinpoints exactly where users drop off and why ☑️ Neuromarketing grading—scores you on trust, urgency, value framing, and clarity ☑️ ROI priority matrix—ranks your top 8 fixes by revenue impact ☑️ A/B test roadmap—gives you 3 ready-to-run experiments No fluff. No generic advice. Just specific fixes based on what it actually sees. Want access to The Gemini CRO Auditor? > Like this post > Reply with "CRO" And I'll send it over right away. (Must be following so I can DM)

@oliverwhudson @drinkbrez Brez

We broke down the funnel behind a brand that hit £65M in just 18 months and we’re giving it away. @drinkbrez is one of the fastest-growing functional beverage brands in the game, scaling both DTC and retail. Their funnel is built on systemised content, persona-driven messaging, and offer architecture that turns first-time buyers into repeat customers, fast. Here’s what’s inside the breakdown: - A full-funnel teardown of TOF, MOF, and BOF content mapped to the buyer journey - The 7 content types powering acquisition and retention (from founder reels to expert VSLs) - How street interviews and cocktail-style UGC build *trust* at scale - The landing page tactics and post-purchase flows that reduce friction and drive repeat - Messaging frameworks designed for mindset shifts: from sobriety-curious to social drinkers This is for DTC brands who: → Have a product that works, but no content system to scale it → Rely on hero ads without a structured funnel behind them → Need to build trust *and* velocity without sacrificing brand Want the full breakdown? 1. Like this post 2. Comment “BREZ” 3. Make sure we’re connected so I can DM it to you

@mikefutia MCP

Claude + Facebook Ads MCP is absolutely WILD 🤯 This AI system turns Claude into your personal ads analyst using MCP integration. And generates full client reports in seconds. Perfect for agencies & ecomm operators who hate wrestling with Ads Manager. But instead of manually pulling data, building charts, and formatting reports... Just give Claude one natural language prompt and get a complete visual storytelling report with insights. Each report includes account performance, campaign breakdowns, demographics, and actionable recommendations. All with a single prompt. Here's what it does: → Connects directly to your Facebook Ads account → Pulls all performance data automatically → Calculates ROAS, CPA, conversion rates on demand → Creates interactive charts and visualizations → Generates beautiful reports → Builds everything from scratch in real-time Built with Claude MCP. Zero manual work. Want the complete MCP setup? Comment "MCP" + like and I'll send it over (must be following so I can DM)

@joshenzer @eliweisss Hey guys. Next steps? Btw, already a longtime Yotpo customer.

@eliweisss @AHananNYC @AHananNYC promise there’s a method to the madness :) Will be great to tell you more

some news... 👀

@mikefutia Ads

Google Nano Banana 🍌 is crazy good at static ads... But it only generates one image at a time. This n8n AI Agent helps you generate 1000s of winning ad variations in minutes, fully automated. → Built with the latest Nano Banana image model → Creates static ad images in bulk → Upload product reference image via n8n form → OpenAI Vision analyzes your product automatically → AI Agent generates custom image prompts (you choose how many) → Nano Banana creates static ad images on demand → Images auto-stored in Box. com for instant access You can request 50, 100, or even 1000 ad variations with one upload. Just specify the number in the form → AI does everything else. Built 100% in n8n. Zero manual work after setup. Want access to the template? → Like this post → Comment "ADS" And I'll send it right over.

@VallysView @NYRangers @AnaheimDucks @csahockey @VallysView of course 14 high danger chances is way too many, but look at Igor’s position on the tying goal. He is practically on the goal line for a shot from the high slot. He’s cheating to cover the back door pass rather than playing the shooter. Don’t you think he’s too deep?

✍️ Scoring Chances Report @NYRangers at ⁦@AnaheimDucks⁩ Data Courtesy of ⁦@csahockey⁩

@OhRyanMead 5-4 loss vs Avalanche at home. Powerplay with under 3min left. Everyone in the building conscious of Makar coming out of the box except for the players on the ice. Of course he steals the puck and sets up the GWG with 15 seconds left. That should have been at least 1 point.

Here's a list of some of the most notable losses for this New York Rangers season in no order: 8-2 Loss to Buffalo Sabres 7-3 Loss to Columbus Blue Jackets 8-5 Loss to Seattle Kraken 5-0 Loss to New Jersey Devils 6-2 Loss to Edmonton Oilers 5-1 Loss to New Jersey Devils 6-2 Loss to Tampa Bay Lightning 5-2 Loss to St. Louis Blues 3-2 Overtime Loss to Colorado Avalanche 4-3 Overtime Loss to Ottawa Senators 2-1 Loss to Chicago Blackhawks 2-0 Loss to Nashville Predators 5-1 Loss to Los Angeles Kings 4-1 Loss to Buffalo Sabres 3-2 Overtime Loss to Dallas Stars 4-2 Loss to Florida Panthers 3-1 Loss to Anaheim Ducks 4-3 Loss to Pittsburgh Penguins 3-2 Overtime Loss to Toronto Maple Leafs 5-3 Loss to Washington Capitals 2-1 Loss to Calgary Flames And of course last night. Any particular loss sticks out to you?

@PhilKocher It’s not only about the points. He is barely skating and not throwing the body as much as he used to. You can watch a full 60 minutes and only hear Sam call his name once. He is just a non factor except for the times where he has been a negative (like the weak back checks).

Lafreniere has one goal and two points in his last ten games and has scored 10 goals and 25 points in 52 games since signing his extension. We can probably upgrade this to armed robbery at this point. #NYR

@iamshackelford We have A/B tested this and it did not negatively effect conversion. We also updated the cart design to make it more clear and easier to toggle on/off.

I forgot who told me this but someone said "offer your own protection" and don't use an app. We use this at checkout - Sometimes our cans can come busted and we hate that so I actually believe this is necessary for us to use but also wonder if it is fucking with our conversion?

@andruyeung In

✨ I'm throwing the first NYC tech party of 2024 in January. We're taking over a swanky hotel in Chelsea. 3 entire floors! Join the NYC tech community for an evening of connection + entertainment. (This one will be special) 👋 Comment for details

@SamMendelsohn4 Sounds good!

Our DTC brand founder/operator slack group is up to 750+ members doing a collective $11b+ annually. We just rolled out software group buys where we leverage our collective power to get killer discounts exclusively for members. Does anyone else want to join?

@JLazzy23 I was thinking “QUICK-IE” as well after that 3rd period glove save. For those saying it’s the “HEN-RICK” chant, The NYR goalie chant goes back at least as far as the days of “BEE-ZER”

So, Jonathan Quick is now 8-0-1 and I still haven’t heard MSG figure out his version of the “I-GOR” chant. Next home game that Quick starts in, let’s hear a “QUICK-IE” He deserves that from the #NYR fans.

@gilgNYC ABCV is always good.

What are some nice vegetarian friendly or all vegetarian restaurants in nyc. $100-250/person. Need some new places. Ideally I don’t need to wait 6 months for a reservation 🫠

@DylanAnder @danpantelo 👋

If you live in NY (or near NYC) reply with a 👋. We host events and have an awesome office @danpantelo and I work out of, if you're smart and a good vibe you should come through

@zachmstuck Ridiculously impressive for the first 30 days.

I launched Amazon for my apparel brand 30 days ago. Here are the top 5 things I’ve learned! #1 - If you have a great product and enough demand you can get away with charging full retail price on AMZ vs offering discounts (like on your Shopify site). #2 - We’ve noticed a drop in Shopify sales due to consumers who just prefer to shop on AMZ but our overall MER is up so we see this as a win. The main way we’re correlating this drop in Shopify sales is the drop in customers buying for themselves (more time sensitive needs) vs those buying as a gift (less time sensitive needs) which is coming from our post purchase survey data. #3 - So far we’ve spent $41k on AMZ ads. 27% branded (9.7 ROAS) vs 73% non-branded (3.9 ROAS). We’re spending $3k per day here now, as the non-branded campaigns are gaining some solid traction. #4 - Meta ad spend *significantly* dictates AMZ sales. In the last 30 days we’ve spent $775k on Meta ads and when we ramp spend up or down we see a clear correlation to daily AMZ sales. #5 - We need an ERP asap! Inventory management has become a bit of a nightmare by adding in AMZ. For any brand doing 7-figures monthly on Shopify and thinking about adding AMZ I highly recommend doing this before vs after (like us). Overall I’m stoked to see our performance on AMZ . The best part is we expect to add $100k+ in profit over the next 30 days thanks to AMZ.

@cshields11 @zachmstuck @tomly We have seen this for a while. There is always a halo effect of some kind from FB ads to Amazon. If the customer is served an ad but is an “Amazon first” buyer (they prefer Prime shipping and returns), they will search for the product on Amazon before buying from the website.

@imrayjohnston Yes. Definitely!

I did not expect people to ask me for this. Had no intention of giving it, but I love this community. The people have spoken. I'll be handing this out next week. If you want it, let me know.

@moizali Agree on all points. These are all issues we have come across that lack simple solutions.

Klaviyo is an ecommerce powerhouse. After Shopify, it may be the most important organization in the industry for DTC operators. But over the past 3 years, Klaviyo has become complacent. Where it used to dominate (engineering), it has become stagnant. Where it used to excel (features), it is behind. I started using Klaviyo in 2015, and was simply amazed by what it could do. At the time, I had been using Mailchimp - the dominant force in email marketing - for 3 years. But Mailchimp was terrible for ecommerce. It offered no segmentation, no deep analytics, etc. Klaviyo fixed all of that. But over the past few years, Klaviyo has stopped launching new and amazing features. The platform still dominates the ecommerce industry, but the moat around Klaviyo used to be product excellence. Now, it is high switching costs if you're already using them. If you are just starting, Klaviyo is no longer a no-brainer. Let me give you 3 examples of things the Klaviyo team should fix today: 1. Sign up forms. Right now, Klaviyo will let you A/B test sign up forms - the pop up forms that nearly every ecommerce site has. But the only metric it will let you judge the A/B test on is opt-in rate. Imagine you are A/B testing a 10% offer against a 20% offer. I imagine the 20% offer will win when it comes to opt-in rate, but what about conversion rate? What about AOV? What about overall revenue per email address? Klaviyo can't support any of this. This feature should have been released in 2020. In 2023, they are missing another feature too, which is A/B testing opt-in forms across multiple steps. If you go to Native's website, you'll see the first step in their sign up form asks for email address. The second step - before they give you the discount promised in the first step - is asking for a phone number. Do you want to A/B test asking for email address only v. asking for email + phone number? Guess what? Klaviyo won't tell you the opt-in rates for each step. Just step #1. Pretty nuts. These aren't special features - these are table stakes. @PostscriptIO does support these features (and I'm an investor). At scale, these features mean millions of dollars of lost revenue. 2. Texting Intelligently. Imagine you are going to launch a sale on Sunday morning. You want to email your customers Sunday morning, but want to schedule the email on Friday so you don't have to wake up early and do it on Sunday and ruin your weekend. Great. You can schedule the email to "all of your customers except those that purchased in the past 30 days". You don't want to email recent customers in case they paid full price. Then, you can check a box that says "determine recipients at send time" so that on Sunday morning, Klaviyo will look at the people who purchased in the past 30 days and not email them. If you purchased Saturday, you won't get the email on Sunday. Wonderful. This saves your brand thousands of customer service tickets and millions of dollars per year. Guess what you can't do for texting? Schedule that text on Friday for Sunday send. If you do, the guys who bought Saturday will get the text. Then, they will email you and say "i want the free travel size you promised". And then, you'll have to ship out a new package and pay a new pick and pack fee and that text will cost you $7.53. So you better work on Sunday morning and schedule the text Sunday morning, because Klaviyo is too complacent to build out a feature letting you "determine recipients later" for text messages. 3. Send Times. Determining Recipients later for emails? Wonderful. You don't want the customer who purchased Saturday to get the Sunday morning email. Okay, you can do that! But you do want them to get the email Sunday at 10AM local time. You can't do that. If you "determine recipients later," you can't schedule an email to go via local time. That's crazy. I don't want the Saturday customer to get an email Sunday morning. But I do want everyone else to get the email at 10AM local time. Not 7AM local time. And before you say "how would this work," you CAN do this if you use SMART SEND time, but then Klaviyo picks the send time. So this is possible. -- Klaviyo is going to respond to this tweet and say "we're working on all this". But I tweeted about #1 on this list a year ago. And they responded to my tweet then and said the same thing. -- I love Klaviyo. I want it to win emails. I want to use it. I want to love it even more. So I hope you guys know this comes from a good place. But your days of resting on your previous success are coming to a close. It's time to get back to work.