Addressable 🎯

If 2024 was the party, 2025 was the cleanup. The "Tourist Phase" of crypto officially ended. We saw it in every boardroom: The conversation shifted from "Community" (vibes) to "Acquisition" (math). Projects that celebrated 10,000 likes suddenly realized those likes weren't depositing capital. So we built the infrastructure to fix it. • We killed CPC and replaced it with Cost Per Wallet. • We expanded into TradFi and iGaming. • We helped partners hit 321% ROAS. The era of "Spray and Pray" is dead. The era of Engineering is here. Read the full 2025 Recap ↓

Next week we are in New York. The Addressable IRC team will be at @blockworksDAS March 24-26 for exactly the conversations that matter most right now: crypto compliance. Come find us.

KOL marketing in Crypto: Pay $60K. Get 22 seconds of attention. Zero attribution. Repeat. There is a better way → addressable.io/blog/the-death…

@NoToDigitalID The more they try to control money, the more Bitcoin makes sense.

NEW: The EU just banned cash payments over €10,000 and will require KYC for every Crypto transaction starting 2027.

@pete_rizzo_ Banks fighting crypto is like taxis fighting Uber. The rails already changed.

JUST IN: $20 BILLION KRAKEN CEO TELLS BLOOMBERG IT WILL SOON RIVAL THE LARGEST MULTI-TRILLION DOLLAR BANKS “BANKS ARE GOING TO BE HIT FROM ALL SIDES” #BITCOIN TAKING OVER 🚀

@fintechfrank This is basically on-chain day trading for narratives.

Short-term crypto markets on Polymarket are seeing rapid growth. Trading volume in 5-minute and 15-minute markets has climbed to nearly $60M daily, even after the platform introduced fees. source: FT

@coinbureau Translation: banks don’t want people discovering they can earn yield without them.

🔥 THE CLARITY ACT MAY NOT PASS IN 2026 The CLARITY Act may fail to become a law this year if it doesn’t pass committee by the end of April, according to Galaxy Digital research. The main battle is over stablecoin rewards, which banks say could drain deposits from the banking system. Polymarket odds of passage have dropped to 56% from 82% in February.

@Vivek4real_ Imagine the President being a Bitcoin whale. Timeline is getting wild.

🇺🇸 PRESIDENT OF THE USA NOW HOLDS MAJORITY OF HIS WEALTH $7,000,000,000 IN BITCOIN AND CRYPTO WHAT A TIME TO BE ALIVE 🔥

@Pranit Translation: the subsidy bill is arriving.

Anthropic just pulled the oldest trick in SaaS pricing. I pay $200/mo for Claude Max. My limits have been noticeably worse this past week. Now they announce 2x off-peak usage for two weeks. Sounds generous. But here’s what actually happens: limits quietly drop, a temporary 2x makes the reduced limit feel normal, the promo ends, and you’re left at a baseline lower than where you started. You just didn’t notice the downgrade because the 2x absorbed the transition. These AI plans are massively subsidized. The raw compute behind a heavy user costs multiples of the subscription price. Every move like this is the subsidy quietly correcting. Very sneaky, Anthropic.

@coinbureau Bitcoin is basically a real-time chart of central bank panic.

🔥ARTHUR HAYES: BITCOIN IS THE “LIQUIDITY ALARM” Arthur Hayes says Bitcoin signals global liquidity shifts and warns central banks may print even more money than during the pandemic. He says the best time to buy $BTC is when the printing starts again.

Unpopular opinion: waiting for retail to drive this cycle is a mistake. The real adoption story is already happening, it's just institutional. Tell me why I'm wrong↓ @AsafNadler moderating a panel with: → @caprioleio → @galaxyhq → @HivemindCap → @FTI_Global cc: Panel organized by Hackseasons @mpost_io

. @keithhutch10 and Lorenzo just got back from the London Blockchain Summit in London. Always good to get out of the office and into the room. What did you take away from it? 👇

We just shipped something we're really proud of: Retention. Enrich your CRM with crypto wallet signals and spot your highest-value players in 14 days, not months. No new tools. No workflow changes. Just better decisions. Learn more → addressable.io/platform/reten…

Tomorrow we're in NYC. 🗽 @TomerShlomo and Adriel Estrada will be on the ground at @nextdotio Summit New York and if you're attending, let's make it count. iGaming operators: crypto-native players are your highest-value segment. We help you reach them. Wallet-based targeting. On-chain behavior signals. Attribution that actually works for crypto audiences. DM us today to lock in time for tomorrow.

The layer 2s are gone. the BD guys that used to walk around in hoodies are replacing them with suits. everybody's talking about institutions. @AsafNadler on what the conference floor actually looks like right now ↓ @caprioleio | @galaxyhq | @HivemindCap | @FTI_Global cc: Panel organized by Hackseasons by @mpost_io

We're heading to @nextdotio Summit New York 🗽 On March 10, our Co-Founder & CTO @TomerShlomo and Sr. Product Manager Adriel Estrada will be on the ground in NYC and if you're in iGaming, we'd love to connect. Crypto-native players are one of the highest-value segments in online gaming. The problem is that traditional ad platforms can't identify them. We can. Addressable targets verified crypto wallet owners across X, Reddit, and 400K+ display sites so your campaigns reach players who already hold and transact in crypto, not just crypto-curious audiences. If you're attending and want to talk about: → Acquiring crypto-native players at scale → Targeting by on-chain behavior, not just demographics → What wallet-based attribution looks like for iGaming campaigns Drop us a message and let's find time in NYC.

Crypto is the most transparent industry in the world. And yet, nobody can agree on what "real traction" actually looks like. TVL goes up. Users don't come. Volume spikes. Retention drops. On-chain tells you what happened. It doesn't tell you why it matters. That's exactly what this panel is unpacking. Moderated by @AsafNadler: @caprioleio | @galaxyhq | @HivemindCap | @FTI_Global cc: Panel organized by Hackseasons @mpost_io

Everyone thinks KYC + chain analysis = compliant. Criminals know how to bypass both: Method 1: Mixers Tornado Cash was sanctioned in 2022. But the concept isn't dead. Mixers pool funds from hundreds of users, then redistribute to fresh addresses. The transaction trail breaks and most compliance tools can't trace past it. Method 2: RWA as a Laundering Vehicle This one surprised me when I first saw it in the data. Here's the mechanism: 1. Criminal deposits dirty crypto into an RWA protocol (tokenized real estate, bonds, commodities) 2. Uses that RWA as collateral to borrow clean USDT or USDC 3. Walks away with stablecoins that have zero on-chain link to the original dirty funds Nobody connects the deposit on one end to the withdrawal on the other. RWA protocols that skip proper screening are functioning as mixers. They just look more "legitimate". Method 3: Cross-Chain Hopping Move funds from Ethereum to BSC to Solana to Arbitrum. Each bridge transaction is a potential dead end for compliance tools that don't monitor every chain. Most tools have coverage gaps. Criminals exploit them by hopping between chains until the trail goes cold. Method 4: KYC Bypass Even if you KYC everyone at entry, criminals get around it: → AI-generated fake documents → Buying verified accounts on the black market → Using mules (real people who pass KYC on behalf of criminals) A wallet that passed KYC doesn't guarantee the person behind it is legitimate. People assume compliance is solved. It's not. Each method above exploits a specific gap: → Mixers break the transaction trail → RWAs launder through legitimate financial activity → Cross-chain hopping exploits monitoring coverage gaps → KYC bypass defeats the identity layer The only real solution is a more robust identity and provenance layer that tracks behavior patterns, not just transaction hops and ad hoc kyc.

Our CTO and Co-founder @TomerShlomo will be at @nextdotio Summit New York on March 10 🗽 If you're in iGaming and want to talk about reaching crypto-native players before your competitors do, let's meet.

Hot take: you don't need a Reddit account to run Reddit ads. No karma. No post history. No community management. You can go from zero to live campaign in one day.

When your country's engineering culture is built on solving hard problems under constraints, you don't build hype machines. You build infrastructure. Proud to be featured in @ynetnews alongside @kaspaunchained and @0xPolygon as part of Israel's blockchain infrastructure shift. Link to the article → ynetnews.com/tech-and-digit…