Alix Barasch

This Friday, I’m thrilled to join #Unreasonable2025, a one-day event diving into the science of how people make decisions. My talk “The Upsides of Imperfection in the Marketplace” will share why flaws, mistakes, and human touches can sometimes be powerful advantages.

🚨NEW PAPER ALERT🚨 6 experiments (N = 4,504) show that workers accomplish more when their compensation encourages "streaks" of achievement (i.e., 3 successive accomplishments w/o a break) than when offered higher flat-rate rewards per accomplishment. 👉doi.org/10.1016/j.obhd…

A study co-authored by Associate Professor @J_R_Schroeder found that people view customer service agents that make typographical errors—and correct them—as more human and sometimes even more helpful. #BerkeleyHaas #research newsroom.haas.berkeley.edu/research/to-er…

🌟New Episode Alert!🌟In this episode of Marketing Connections, we explore how to create win-win outcomes for consumers, marketers, and businesses. Tune in today and make sure to "follow" Marketing Connections! bit.ly/4bwCO4U #MarketingConnections #WinWin #CustomerFirst

Congratulations to @AlixBarasch for winning this year’s Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, presented by the @AMA_Marketing Foundation! #AMAWinter

The anchoring effect has been one of the most far-reaching phenomena across the behavior sciences with a history spanning 50 years. Have you every been curious what we have learned over these decades? Take a look at our new preprint: psyarxiv.com/teq7k/

Hot Streak! Paper out in OBHDP with @AlixBarasch & @deborahasmall today. We find that streaks of goal adherence signal greater commitment to the goal at hand, in turn affecting predictions and behavior. For example... authors.elsevier.com/a/1hsNs2gS5Nzj…

Giving to charity together with others may not always be a slam dunk to directly boost donations, but may be more enjoyable than giving individually, and in turn, increase generosity. Such a pleasure to share this work—thanks for the invite @IUPhilanthropy! @lbaknin @AlixBarasch

Leeds' @AlixBarasch recently discussed how phone cameras and image-sharing apps are changing how we process our environment and what we do. 🎧 Listen on @BBCRadio4's All Consuming: brnw.ch/21wC3S8

This week's episode of All Consuming is all about cameras – enjoyed talking to @AlixBarasch about how smartphone cameras change the way we remember things bbc.co.uk/programmes/m00…

Thanks so much to all our participants who joined the first @SJDMOfficial doctoral symposium! Great to learn from our amazing faculty panelists @alexoimas #anujshah @wdlrosa @jsoll1 @TruebloodJS; and share latest research! @irenesco @EmmaELevine @AlixBarasch @abbysussman

Are you ready for the first EVER SJDM Doctoral Symposium? Register  by May 16, 2023 at the following link: chicagobooth.az1.qualtrics.com/jfe/form/SV_8v… The symposium will take place virtually on June 1, 2023 at 8am-noon PT/11am-3pm ET/ 5pm-9pm CEST

Hello world! 😊👋This is the New Official Twitter Account of SJDM. Could you help us spread the word so that we can reach all our members, announce exciting opportunities, share latest research? @EmmaELevine @irenesco @alix221 @abbysussman @ovulsezer

@Prof_Yildirim @Wharton Thanks @Prof_Yildirim ! It was great to see you back at Wharton, and get your feedback on this research!

@Wharton Marketing PhD grad, now Colorado Boulder Assoc Prof Alix Barasch has been working on cool problems on technology. In a working paper, they report, chat bots which make spelling errors and correct them are seen more human (than those w/o errors) & attributed + qualities.

Breaking a streak as a form of protest! See more in this article citing my research with @JackieSilverman

Trying to coordinate plans with loved ones for the holidays? Make sure to express your opinion! In this @HarvardBiz article, co-authored with @Kaitlin_Woolley and @peggyjliu, we explain the downsides of expressing no preference. @AMA_JMR @MktgScience @leedsbiz @INSEAD

When someone asks your opinion, give it. Why? What are the costs of not giving your opinion? We summarize our findings across three independent research teams in this @HarvardBiz piece out today. With @alix22 and @Kaitlin_Woolley! @Pitt_Business @KatzPittBiz @PittTweet

How do you really feel about these Twitter changes? Three independent research teams find that when asked for your opinion, don't withhold it - let people know how you feel. Out now @HarvardBiz, co-authored with the delightful @alix221 and @peggyjliu hbr.org/2022/12/when-s…

@abouelatta_ali Exciting to see our academic research playing out in the real world! tinyurl.com/2s35d27f @JackieSilverman

This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team :

A picture is not always worth a 1000 words. Nice write up in @YaleInsights of work by @JackieSilverman @alix221 @GalZauberman and me that's forthcoming in @JofACR #health #Eating When Counting Calories, Words Are More Valuable than Pictures  insights.som.yale.edu/insights/when-…