Amrita ⚡️

The hardest things in life are contradictory — like confidence and humility. Growth and stability. Vision and the ability to listen.

P.S. ElevenLabs used the new AIUC-1 standard. 5,835 technical tests! 🫠 That number alone will do more for a CISO than any pitch deck LOL

Certification and insurance is the differentiator that gets AI vendors past legal, past procurement, past GRC. In a crowded, low-trust market, that's EVERYTHING! The AI companies who move on this first won't just close faster. They'll become the default for Enterprise cos.

Today @elevenlabs did something massive: they certified and insured their voice agents. This fills the trust layer that AI agents are missing. As a marketer who's mostly lived on the startup side, helping AI companies break into Fortune 2000, this feels like a huge shift.

@elevenlabs This fills the trust layer that AI agents are missing. Next up: passports for agents.

Our agents - and their actions - can now be insured. Backed by AIUC-1 certification, we’re the first company to secure insurance for AI voice agents.

Well played Claude. You legit became a brand today.

It’s something millions were already thinking, and they made us feel the possible ripple effects. Viscerally feel. Even though their depiction of ChatGPT add is satirical, it perfectly captured the extreme version of what we’re all worried about.

Roast marketing at its finest 💁🏻‍♀️ What makes Anthropic’s ads epic and special: 🙌🏽 Yes, the music 🙌🏽 Yes, the relatable situations 🙌🏽 Yes, the shade thrown with absolute class But most of all… how they took an unsaid fear, and dragged it out into the open.

@MattEpstein16 @alexgoughcooper Think you missed sending to me @MattEpstein16

@MattEpstein16 @alexgoughcooper Good for you. And launch launch launch! 🚀

I've been dead silent about this until now: 67 days ago @alexgoughcooper asked me if I could launch his company. We went to WAR: -15 rounds of script revisions. - 2 FULL scraps to the video - 362 comments to our video editors The result? Sales calendar packed. 100+ self serve sign ups. VC's coming inbound begging to invest. We have a framework we've rinsed and repeated across 15 launches. Each of which have done MILLIONS of views and have driven Millions in pipeline. I built a 27-page document explaining the entire framework. Companies pay me $150,000 for this. Retweet + comment "Launch" and I'll send it to you.

@khoomeik Oh, that’s so smart! I’d stupidly been using my phone torch.

desperate times (taking a shower during sf blackout) call for desperate measures (burning my laptop’s battery for illumination)

Kinda true, and I know why. B2B founders treat focus like a religion. And it stops Marketers from balancing explore vs. exploit, across funnel stages and channels, which is where real distribution unlocks happen. So marketing ends up “doubling down” on what’s already working… because they’re not allowed to discover what could.

@lennysan Almost no B2B GTM people can crack distribution. 99% only facilitate what is already working, at least to an extent.

Noticing a trend: Lots of asks from early-stage founders looking for intros to great B2B GTM people. With AI making it so much easier to build, distribution/GTM is becoming harder to crack.

@JohnnotJon @lennysan Thank you so much, John! 🙏🏽

@lennysan They shouldn’t miss @AmritaMathur

@lennysan It’s all the timeless stuff that consumer companies figured out a long time ago. That’s the special sauce you know… Also, I’m around to help 👋🏽 Consulting full-time now!

@fahdananta Overall, amazing area. Proximity to the beach is a game-changer if you're into that. I don't live there, but go there a lot. A LOT lot. I don't think you'll have an issue. Just be aware that parts can feel "small towny", but that's also part of the charm I think.

Question for friends in Toronto, pure honesty is appreciated: Does anyone live in the Beaches community? I’m of buying a place there but I feel like and have heard there’s some mild racism. Is that true?

This is really hard to build right, even with AI, so kudos on the innovation Justin and team! P.S. - this is a similar promise to a Canadian tech darling Vision Critical (rebranded to something else), which got decimated by @Qualtrics and @RyanQualtrics's superb execution. Glad something is finally bringing it to life in a modern work setting.

✨ Second but more importantly, we’re launching something new: a proactive insights platform that brings our ‘infrastructure for thinking’ right to your inbox. And it’s built to empower multiple teams across your org, without all the hassle of training and enablement. The world is more chaotic than ever, but that chaos creates opportunity, and we’re here to help you capture it. 🔢 How it works: 1. You tell us about your brand and priorities 2. Our AI agents run 24/7 to read mentions, social sentiment, competitor moves, cultural moments, trends and more. 3. Our strategy engine generates insights, and pushes actionable ideas to your inbox. 4. You win more. 👉 Want early access? Comment ‘waldo!’ and we’ll get you an early peek! 👈 A big thanks to our early adopters and customers who effectively co-built this with us. We couldn’t have done it without you. 🚀🚀🚀

Introducing the first AI that thinks about your brand while you sleep! 🧠😴✨ Waldo has been quietly powering the world’s leading brands and agencies— and we’re about to change the game…

@paulg The trend started before Covid in all the tech hubs, Toronto especially, and then went mainstream after Covid because health became top of mind for the whole population, not just the over 40 crowd.

Apparently people in the SF Bay Area have stopped drinking. I heard about one big social event that made half as much from drinks in 2025 as in 2024.

@AMAZlNGNATURE Not these guys. They actively come up to the car window to say hi. And get food.

A rare close-up of the elusive Golden Langur, one of the only known primates that actively avoids humans

@zebulgar Oh no big deal, just a mere $187M

Excited to announce that we've raised a $187m Series C!! Plenty of fuel to continue accomplishing our mission To expand the economic bounds of humankind You'll know we've gotten there when you look up at the night sky & see Varda laboratories in orbit the size of cities

@sweatystartup Sweaty Benny of course! More relevant, catchy/funny, plus white space is chefs kiss.

Right is USA cover. Left is Europe + world. Which do you prefer?

@MitchellStooks @BennettWaisbren Omg desktop is actually better. Wtf! Why?

@AmritaMathur @BennettWaisbren Try it from the desktop version instead of from the app

ChatGPT 4o's new image gen is insane. Here's what Severance would look like in 8 famous animation styles 🧵 1/8: Rankin/Bass – That nostalgic stop-motion look like Rudolph the Red-Nosed Reindeer. Cozy and janky.