BERA.ai

Brand partnerships are a fast way to grow brand equity, but for many teams, they still feel hard to justify because measurement often comes after the deal is signed. Read this article to learn how to secure partnerships that drive business outcomes: bera.ai/build-brand-eq…

Who do you think will win the real championship on Super Bowl Sunday? We mapped top brands on the brand relationship curve to see which ads actually move the needle. Check your brand equity score before kickoff: bera.ai/brand-equity-s…

The best partnerships drive real growth. This on-demand session provides a clear framework for choosing the right partners, evaluating impact, and tracking results after the deal is signed. Watch now: bera.ai/secret-to-part…

Is your brand struggling with tighter budgets and higher expectations in a crowded market? Get a free brand assessment to uncover the insights your tool is missing: bera.ai/request-free-b…

Check out the 2025 BERA.ai Brand Equity Report, which shows how brands gained momentum when they felt meaningful and distinct, and slowed when that connection weakened: bera.ai/2025-bera-bran…

Data shows that when a brand is both meaningful and unique - like @LEGO_Group, @Barbie, and @Hasbro's Nerf, just to name a few, consumers become far less sensitive to price. Read more about the effect of brand equity on pricing power: go.bera.ai/BrandEquityStr…

Planning your 2026 marketing playbook? This series shows what really drives brand performance, from revenue impact to pricing power, with up to a 90% ROI lift when brand and performance work together. Listen here: bera.ai/podcast/?utm_s…

@wearetma_agency analyzed more than 4,000 brands using BERA.ai data and found that the strongest performers connect deeply with the communities they serve, whether they shine nationally or stand out in a single state. Read the report here: bera.ai/2025-cultural-…

The full Brand Builder’s Playbook series is up. If you want clear answers on what drives brand results, start here: bera.ai/podcast/?utm_s…

This week’s Brand Builder’s Playbook features @DavidAaker and @marctothec, who explain why meaning, conviction, and culture belong at the center of the CEO agenda. Read the full recap here: bera.ai/how-brand-beco…

In the final episode of the season, @DavidAaker and @marctothec explore how brand shapes culture, drives alignment, and builds long-term value in a time of disruption and change. This one’s a must-listen: bera.ai/podcast/?utm_s…

Not all metrics are created equal. Listen as Damon Berger from @GapInc shares how advanced marketing mix modeling helps brands prioritize high-ROI audiences, reduce wasted spend, and strengthen brand love: bera.ai/podcast/?utm_s…

Thanksgiving brings plenty to juggle, and simplicity goes a long way. BERA.ai data highlights grocery brands that stand out on Makes Life Easier, a key metric that reflects how well these brands ease stress while shopping, especially during the holidays.

Every CMO faces the same challenge of how to balance long-term brand equity with short-term performance marketing. If you’re trying to prove that brand and performance are stronger together, don’t miss this episode with Andrea Brimmer from Ally: bera.ai/podcast/?utm_s…

Sandeep Seth, Chief Growth Officer and President of Tapestry International, joins our latest episode to explore how brands turn perception into real pricing power. Learn how his approach supports premium pricing and drives sustainable revenue growth: bera.ai/podcast/?utm_s…

The first episode of our new podcast The Brand Builder's Playbook is now live! We sit down with Chris Burggraeve to explore an important question: What is a brand, and why does every company need a brand playbook? Take a listen: bera.ai/podcast/?utm_s…

Funnels show clicks and conversions, but they don’t show if people actually like your brand. That’s why FRMU is so important and shouldn’t be overlooked. What is FRMU? Find out here: bera.ai/brand-relation…

BERA.ai won Best SaaS Solution for Sales, Marketing & CRM at the 2025 SaaS Awards! Honored to be recognized alongside Gong, Pipeliner CRM & Exclaimer. Huge thanks to our team, customers & partners. Read more: bera.ai/2025-saas-awar…

Dell’s brand is slipping with younger adults and it’s hitting their bottom line, especially as tariffs rise. See what’s missing and what it’ll take to turn it around: bera.ai/dell-brand-equ…

In under five minutes, you can get real-time consumer data, predictive insights, and practical next steps to drive impact across your brand funnel, from awareness to conversion. Ready to see how your brand stacks up? Get a free brand assessment today: bera.ai/request-free-b…