Bernard 🏴
10.1K posts

Bernard 🏴
@BernardEdwards0
👨🏽💻 Solopreneur building: 🪖https://t.co/Q21TGYUW93 💻 @veteranfounder and sharing lessons
👨🏽💻 Katılım Mayıs 2014
558 Takip Edilen1.9K Takipçiler

@DigitalDaisyX I am planning on converting a Tesla semi to a nice class A for my later retirement years. 65 now, planning on this around 75
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A Tesla motorhome would totally change family road trips. FSD handles the drive, and everyone just relaxes like it’s a mobile home on wheels.
You’d just stop at Superchargers along the way, ideally near parks or campgrounds, maybe even built right into family-friendly travel spots.
It feels like the future of road tripping, especially with Tesla Semis already proving long distance electric travel works.
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@theAntiPicks Can we add RB2 is a white guy, kind of like a Rex Burkhead/Danny Woodhead/Toby Gerhart/Peyton Hillis type
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In Feb, I applied Alex Hormozi's lead magnet framework to LinkedIn.
In a few weeks, I went from:
- 1.5k -> 3.9k followers
- Booking 0-1 calls/mo -> 5-15/mo
- Getting ~1k -> ~15-30k impressions/mo
Before, I didn't realize how saturated the feed was with content.
Because nowadays...
LinkedIn is a WALL of "Comment X and I'll DM you" posts (and 'thought leadership' content in general).
Everyone has figured out that lead magnets are the method.
Yet, it's becoming harder and harder to stand out with it.
If you're posting "free PDFs" on LinkedIn and nobody is commenting for them, you already know what I'm talking about.
→ Your ICP used to comment on every giveaway post. Now they scroll past yours without blinking.
→ Your lead magnet sounds like the same "Ultimate Guide" as the 8 other people in your niche
→ You're giving away a google doc that took you 20 minutes to make and wondering why nobody cares
→ The leads that DO come in are garbage because your magnet attracted everyone instead of your actual buyer
Hormozi's framework is what separates the top performing lead magnets that go viral + book calls from the ones getting buried.
His data shows lead magnets beat direct offers on overall ROAS AND scale better.
But ONLY when yours has real value and real differentiation.
That said...
I just put his ENTIRE system into a free Notion kit.
Inside:
1) Hormozi's real ROAS data on lead magnets vs direct offers
2) The 3 Value Vectors: Speed, Risk, Ease (so your offer stops being interchangeable)
3) The Splinter Strategy: how to give away something that actually costs you to deliver
4) My naming formula for lead magnets that cut through a saturated feed
5) Plug-and-play giveaway post template
Want me to send it?
1. Comment "HORMOZI"
2. Follow @aidanb2b
And I'll DM it to you.
PS: Everyone's posting lead magnets now. The question is whether yours stands out or gets buried. This kit is how you make sure it stands out.

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Anthropic ran their entire marketing operation with one person.
$380 billion company.
Paid search. Paid social. SEO. Email. App stores.
One non-technical hire doing all of it — for 10 months.
I pulled it apart.
Compared it to every system we've built across the clients we've worked with.
Then asked myself one question:
If I had to reverse engineer this from scratch — what would it actually look like?
Turns out the architecture isn't that complicated.
I mapped the whole thing into a 47-page PDF you can upload directly to any LLM.
It coaches you through building your own version step by step.
Comment "marketing" and I'll send it over.

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@GrulkeLamonte Because someone had to walk away from their deposit and paid upfront upgrades for it to turn into a “spec” home
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Our largest investor is always like:
"I'm just a dumb guy, & you know a lot more than me, so I hope you'll forgive this question, but..."
& then asks something that gets right to the heart of the issue.
-
(Bc I'm very self-involved & earnest, took me yrs to figure out this was a bit. If you want to shortcut the journey, join my mailing list at moseskagan.com)
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@Nicolascole77 I remember your writing, gaming, and name from this time period. True OG 😉
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The most fit I’ve ever been was 24 years old, which is also when I was the brokest I’ve ever been.
Correlation between health/fitness & wealth is only made by people who want to believe “more money” makes having discipline easier. And it really doesn’t.

Florin Pop 👨🏻💻@FlorinPop17
I think there’s a direct correlation between how fit someone is and the money they make.
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I never run out of content to post anymore.
Built an automation that monitors 50+ news sources, scores articles for relevance, and writes social posts automatically.
It finds trending topics in my niche before they explode everywhere else.
Saves me 15-20 hours monthly and keeps me ahead of every trend.
Comment "NEWS" and I'll DM it to you (must be following)

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A 21 year old marketer is getting me 10M+ social impressions a year. Using a simple 3 step AI process:
He:
1/ Compiles daily transcripts from my meetings
2/ Fine-tuned an AI model to convert them to content
3/ Tracks each metric obsessively
I asked him to create a 5 min Loom so all of my portfolio companies can copy this process.
Want the loom? Comment “want” to get it.

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@roblarson @jspujji @nikitabier he’s saying the algo has the head of product’s humor. Image intentional
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@jspujji @nikitabier either this is some kind of understated ironic humor or you pasted the wrong image.
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He’s got so many great strengths but my favorite thing about @nikitabier is his sense of humor.

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It's kinda sad (but expected) when the right is in power (culturally and politically) now they just do same stuff as the left did 10 years ago with cancelling and limiting free speech
I was hoping they'd be smarter than that and defended everyone's right to speech even if they said dumb shit
Personally I defend anyone to say whatever they want as long as it's not incitement to violence (which is the US consitutional definition of free speech)
It shows maybe we need a real freedom movement, not left or right, kinda like Javier Milei, so I guess I've become libertarian?
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@joeknowsthemrkt @NickMaccini So the title and escrow company is going to cut you the check at closing?
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@BernardEdwards0 @NickMaccini An attorney states the attorney cut it to you with the innovation and indemnification agreement
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Real convo that happened today:
Me: You should list it with a realtor and get around $230k
Seller: I don’t want to deal with a realtor or listing the house
Me: How about we do an agreement where you get $200k and do nothing, and I’ll deal with the realtor and everything and keep everything on top of the $200k
Seller: Deal
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@nakiannu @joeroganhq He went to 7th planet instead of 10th
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