Betty Francis

I’m Betty Francis, I’m an Email/SMS Marketer and copywriter

@abonyi_maryann Cus it’s short.

Why do Youtube shorts get more views than videos?

@robbfraser Open rate without conversion

Vanity metrics masquerading as business success: - Awards - Funding - Headcount - Press - Followers What else?

@Akpanthankgod_ Follow up!

Someone books a paid call with you and doesn't show up to the call. What do you do?

@MindOfUmair Cannot be over emphasized

You know what sells better than selling? Giving your audience tonnes of free value Literally spamming them mfs with information that solves their problems You’ll leave them wondering… “If I get all this for free, what do I get if I pay…?”

@lukepierceops 😂😂as of now, I stay with my big sis who just gave birth. I’m continually asked during calls if I have baby cus he won’t seize screaming precisely when I’m on calls.

Nothing will increase your close rate more than having a baby to whip out mid call. Why is nobody talking about this?

@InboxWhizKid 💪💪💪

Generated $85k+ for clients in under a year. Not from clever subject lines or viral emails. From complete backend systems: segmentation, sequences, waitlist campaigns, sales pages, post-launch flows. Copy is 20%. Infrastructure is 80%.

@MrResultss So many misleading information out there painted as words from an expert

Most marketing advice is garbage. Half of it is talk. Half of it is guessing. Real marketing shows results and makes it obvious who’s getting them. Be careful. Not every “guru” has experience. You need to pay attention to where you’re getting your advice from.

@remoteoliver My Pinterest boards right are damn unrealistic. But I’m determined to bring it to life

Went from a Fiat to a Ferrari. Living out my Pinterest board.

@glennwrites1 Me rn, thinking about a platform I undertook to go back there before it’s too late

Of course, that's your contention. You got that from a YouTube video. 'Never use Upwork. You're just a commodity on there.' You'll probably repeat that at every freelancer meetup you go to for the next three years. Next you'll say 'cold email is the only real way to get clients.' You got that from a guy in a Facebook group who got it from a Twitter thread written by someone whose last client was his cousin. Then you'll say 'position yourself as a premium specialist and the clients come to you,' which you got from a course, which got it from a podcast, which got it from a consultant who already had fifteen years of relationships before he 'stopped chasing clients.' And you can repeat this whole philosophy as if it's your own hard-won wisdom. In six months you'll be telling some other beginner that Upwork devalues your work and serious clients don't hang out there. And if I asked you right now how many discovery calls you've had this month, you'd go very quiet. See the sad thing about a guy like you is that Upwork is literally a marketplace full of people with their wallets open, actively searching for someone to hire right now. Not someday. Not after you've built your audience. Right now. Today. And you're sitting on the sidelines sneering at it because some guy with a course to sell told you it was beneath you. In five years you're going to look back and realise you spent the best window you had, when the bar was lowest and the opportunity was biggest, telling people why you weren't going to bother trying. And the worst part? You'll probably still be doing it. I didn't learn that from a YouTube video. And neither did you

@majzulic You’re there to make life easy. Just like an interpreter or translator

Your job as a copywriter is to make the sentence sound simple to understand. Never use complex words. You don't want to overwhelm the reader. Because when they don't have clarity, they don't act.

@serenaded_ Stop sleeping in swipes

A good portion of my little copywriting prowess comes from studying swipes. Thanks to my mentors, I own a good chunky bunch. Always handy. Stop sleeping on mentors. Or swipes.

@pmitu Why??

Respect yourself, remove the Free plan.

No single experience is wasted while navigating in your career No matter small or big the pay is What you learn there will be far greater than what you acquire doing nothing. So act and stay positive

@AndrewWriteCopy @rainar_angelo Hahaha

@rainar_angelo Some of y’all spot the lazy AI slop because it’s exactly that — lazy. Proper prompting + heavy human editing + actual personality? It disappears. The tool isn’t the villain, unskilled use is. What’s the most obvious AI tell you always catch?

Some of y’all think the AI writing in your content can’t be spotted and it shows

@samtwtss What pleasure do you get from this?

bro, it's so over for designers google stitch is insane. 🤯

@DanielAchog Reading books and doing nothing is pure entertainment. Zero growth

You don’t need another book. Books don’t remove doubt. Action removes doubt. Do the work.

@way_for_ward @BelloZenith I thought I was on LinkedIn for once

Finally I can post this design by @BelloZenith this design has been done for over 3 weeks and finally here we are 🙂🙂🙂

@aarav_dev05 It doesn’t really end with tweeting. Although you get solid feedbacks from those tweets

The difference between builders who grow and those that don't? One tweets about what they're building. The other waits until it's perfect.

@luc_moetwil Yep

@BettyCopy This pic is everywhere right???

I cannot keep track of how many times ive seen this pic on different accounts

@borekbruhh Will watch this for today

working in cafes is gay amateur activity you're not a girl bro stop tryna feel aesthetic while drinking your mochaccino it's extremely hard to focus there cuz of noise, people, distractions... then you spend there 4 hours, $25, and get done maybe 10 minutes of real work AND on top of that you complain about how you're grinding i get 12 hours of work done in 3 hours: - dark room - headphones with flow state studio - monster or coffee - velo - water - 90 minute timer - phone in another room then i can go to the cafe and actually enjoy my time while you're spiking your cortisol because you can't focus btw the timer is the most important part without it you don't notice time passing and you procrastinate with it you're forced to use the time that you have ONE rule: do NOT switch tasks during the 90 minutes the second you check a DM your focus resets to zero takes 15-20 minutes to get back into flow state so if you check your phone 3 times you never actually entered deep work you were just sitting there pretending 2-3 of these blocks per day and you outwork every cafe guy with a macbook and an oat milk latte