Billy

Proving marketing's worth in 2025 is a 😱 - "AI is going to replace us all" - Our Martech stack is overloaded - Attribution sucks - Brand is treated as a nice-to-have. How can we help our fellow marketers, @randfish? Full episode: lnkd.in/ekX5HkgV

New post after a long while, so be gentle :)) We know retaining and growing current customers is far more cost-effective than acquiring new ones. So, why does customer marketing get so little funding?? Banter with Gaby Young, VP Marketing of @lightico: lnkd.in/ePQk6esy

I don’t know a single marketer who'd say no to more freedom to choose their channels and control budget. For too long we’ve been over-reliant on Google and LinkedIn and now that grip is finally breaking. (Long live X, Reddit, niche pubs etc) 18 mins video: tinyurl.com/597uxwj7

@YoelTIsrael @cyfluencer Long live the block party. Marketing is all about knowing your ICP and diversifying your GTM to attract and engage. That can't happen on the same 2 platforms for everyone.

Tech marketing has gone from a house party to a block party! It used to be that we would spend all our time and budget on LinkedIn. But when CPCs got too high and UX/UI never improved, I built @cyfluencer  for better and more efficient marketing for my cybersecurity clients. @BillyCina and I discuss using Reddit, X, Discord, Quora, and other syndicates that can lower your customer-acquisition costs dramatically - and make marketing more fun. So, the house party may have started on LinkedIn, but you can come and find Billy and me partying down the block on other marketing platforms such as X. The full interview is in the first reply. cc @mktgenvy & @WadiDigital

@ericabrescia Was thinking the same. I am so relieved it didn't kick off while you were here 🙏

I was supposed to be on a flight to TLV now. I can’t stop thinking about the 100+ amazing founders, investors & friends we had planned to spend time with. Many are deployed. All have suffered tremendous, gut-wrenching loss. Continuing to send you all my ❤️, TLV.

@peeplaja Yup. We run the same exercise and get the same responses. Pretty sad state of affairs.

I'm asking marketing candidates about what the top 3 things are we need to improve. I kid you not, a surprising amount of people think "more CTAs on the website", "new tagline" or "better logo" is the way to double our revenue. And these people run marketing for someone. 🤦‍♂️

@HilzFuld Shana tova @HilzFuld We're not on the same political side but believe you have nothing but good intentions for Israel

Goodness gracious, talk about nostalgia. Walking into Yeshivat Kerem B'Yavneh gave me all the feels. You see, I studied Torah here for years as part of the hesder program before and after my army service. The memories I made here are simply unparalleled. I am giving a lecture down the road and (as always) I came early, so I took a short detour to come here and soak in the energy. As the new year approaches, I am overwhelmed by the sentiment of renewal, of new beginnings. I’ve been making some big moves in my personal and professional life and I’m very excited for what’s to come. Coming here brought me back so many years (about 25) and reminded me, just from walking in here, what a true connection to Gd feels like. I hope to get back there this coming year. Let this be a year of renewal for us all. A year of clarity and crystallization of priorities. A year of true deep happiness and success. A year of plugging back into life, into our spirituality, our relationships, to our families, and to everything we may have pushed off. It’s amazing how a place can evoke such emotion. The air, the smells, the views, the overall environment, it just brings me back 25 years. I could not have found myself here on a better day than today as we wrap up this year of craziness and prepare for the future. I hope to take this feeling into my Rosh Hashanah prayers and whether or not you go to synagogue, whether or not you’re even Jewish, I want to bless you that you use this period to go back, go deep, and shift the narratives you tell yourself, so you can achieve maximum impact and fulfill your true potential in this world. Shana Tova. So excited to start again!

📢 Calling out all #b2btechmarketers! When was the last time you heard, "Your messaging is so on point, packed with jargon and buzzwords"? Let's change that! 🚫✋ Together, we can rid our small portion of the tech world from this pain! 💪💼 #b2bmarketing #brandmessaging

10 plagues of #b2btechmarketing. Luckily for us, we can easily eradicate all of them. Which would you add to the hit list?

In our world, it is not always about putting pen to paper ✍(or fingers to keyboard ⌨) to write a new blog. We have seen some truly fabulous increases in traffic by simply refreshing our blogs! This is how we do it: hubs.ly/Q01JtL_20 #b2bmarketing #digitalmarketing

@LinkedIn is such a powerhouse when it comes to marketing. Any marketing. And #cybersecuritymarketing is included in that. So how do you make the most of the potential? We have a few pointers: hubs.ly/Q01JtNy00 #b2bmarketing #digitalmarketing

Once upon a time there was @linkedIn, @facebook, @twitter... now @TikTok? But #marketingontiktok has some interesting options! Check out some of our favorite channels: @Adobe, @Microsoft and @Grammarly. For more tips: hubs.ly/Q01JtTTs0 #digitalmarketing #marketingtiktok

This is why I love @Hubspot, because it thinks of everything! This lovely little feature of embedding external files onto my HubSpot dashboard helps in a BIG way!💪 It puts everything into 1 place and saves me so much time! Here's how: hubs.ly/Q01JtNw70 #MarketingTools

A cookieless world is coming our way! Some might be glad but for #B2BTech marketers this means an overhaul of how we run our #PPC and #LeadGeneration campaigns. So what does the future have in store for us?🔮 What will we run our campaigns on? Read more:👉 hubs.ly/Q01JtM7j0

There it is - that ever important and always challenging concept: #marketingbudgets! We have a few ideas that could help: hubs.ly/Q01JtNff0 #digitalmarketing #b2bmarketing

You ask, “Should we use a freemium business model for our application?” I can't give a blanket "yes" or "no". But I can say it is important make sure your model matches your business ambitions! Want to hear more: hubs.ly/Q01JtNg50 #digitalbusinessmodel #digitalmarketing

Have you tried @BLENDLocal for your translation needs? We were blown away with the ease of use of the platform, the amount of languages you have to choose from, how quick + efficient the process was + simply how affordable it was. #B2BMessaging hubs.ly/Q01JtMXT0

#b2bmarketers if you haven't started using @wynter_com for your message testing, you're missing out on the target audience insights you've been dreaming of. ..And no I'm not connected to the company or @peeplaja. #b2bmessaging I explain more, here hubs.ly/Q01JtNw50

Do you have a #B2B #messaging problem?? 🤔 • Do people understand what your company actually does? • Can your #TargetMarket identify why your products are different to competitors? Want to discuss how to begin to fix this? Book some time in my calendar: hubs.ly/Q01JtMr00

Sales. Marketing. Customer success. Who said these 3️⃣ have to be so very separate? More companies are adopting #revops strategies as a way to help these departments work together - and there is a solid reason for that: hubs.ly/Q01JtLY80 #digitalmarketing #businesstrategy